---
product_id: 49062176
title: "Directions Semi-Permanent Hair Colour 100ml - Pastel Pink"
brand: "directions"
price: "¥3089"
currency: JPY
in_stock: true
reviews_count: 13
category: "Directions"
url: https://www.desertcart.jp/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink
store_origin: JP
region: Japan
---

# Lasts 2-3 weeks vibrant 100% ammonia & peroxide free Conditioning cream formula Directions Semi-Permanent Hair Colour 100ml - Pastel Pink

**Brand:** directions
**Price:** ¥3089
**Availability:** ✅ In Stock

## Summary

> 🌸 Flaunt your fearless pastel pink glow—because ordinary is overrated!

## Quick Answers

- **What is this?** Directions Semi-Permanent Hair Colour 100ml - Pastel Pink by directions
- **How much does it cost?** ¥3089 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/49062176-directions-semi-permanent-hair-colour-100ml-pastel-pink)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** Formulated without ammonia, peroxide, or PPD for a gentle, vegan-friendly experience.
- • **Mix & Match Magic:** Easily blend with other Directions shades to create your unique pastel palette.
- • **Vibrant Pastel Power:** Long-lasting semi-permanent color that keeps your look fresh for weeks.
- • **Effortless Application:** No gloves or mess needed—perfect for quick, at-home color refreshes.
- • **Salon-Quality Conditioning:** Infused with conditioning agents to leave hair soft, shiny, and healthy.

## Overview

Directions Semi-Permanent Hair Colour in Pastel Pink is a vegan, ammonia- and peroxide-free cream formula designed for chemically treated hair. It delivers vibrant, long-lasting color with a conditioning effect, lasting 2-3 weeks with easy, mess-free application. Perfect for millennials seeking customizable, salon-quality pastel hues at home.

## Description

Product Description Directions semi permanent Pastel Pink hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben HC Yellow 4, Basic Orange 31, Basic Violet, Basic Red 51, CI60730, CI 56059, HC Blue 15, CI425. 20 Directions Best applied to chemically treated hair. Can be mixed with other colors for different effects.

Review: Hair dye - Great product fast delivery
Review: Really easy way to tone balayage - I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004RB2GZ0 |
| Benefits | Improved and easy to use formula |
| Best Sellers Rank | 12,603 in Beauty ( See Top 100 in Beauty ) 125 in Semi-Permanent Hair Colour |
| Brand | Directions |
| Brand Name | Directions |
| Colour | PASTEL PINK |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 11,180 Reviews |
| Full Cure Time | 6E+1 Minutes |
| Global Trade Identification Number | 05034843001318 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Pink, Pack of 1 (1 x 88 ml) |
| Item Form | Cream |
| Item Type Name | beauty |
| Item Weight | 0.11 Kilograms |
| Item form | Cream |
| Manufacturer | La Riche |
| Manufacturer Part Number | 183 |
| Material Features | Vegan |
| Material Type Free | Vegan Free |
| Model Number | 183 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Improved and easy to use formula |
| Recommended Uses For Product | Hair coloring and getting a pastel pink color |
| Set Name | 1 |
| Suitable Hair Colour | Pink |
| UPC | 785525939386 787734443524 792486868846 |
| Unit Count | 100.0 millilitre |

## Product Details

- **Brand:** Directions
- **Colour:** PASTEL PINK
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Vegan Free
- **Material feature:** Vegan
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Improved and easy to use formula
- **Unit count:** 88.0 millilitre

## Images

![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 1](https://m.media-amazon.com/images/I/61r0t8Q5nHL.jpg)
![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 2](https://m.media-amazon.com/images/I/518jCgL6vCL.jpg)
![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 3](https://m.media-amazon.com/images/I/41rU1bqA+3L.jpg)
![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 4](https://m.media-amazon.com/images/I/717lLI0H1BL.jpg)
![Directions Semi-Permanent Hair Colour 100ml - Pastel Pink - Image 5](https://m.media-amazon.com/images/I/61L9OtnGceL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is it easy to put on? What is the consistency?**
A: Hi, it is very easy to apply, although we would recommend either a pair of plastic gloves or a hair dye brush to avoid the due staining your hands. The consistency is a thick gel. Kind Regards, Xtras

**Q: Do you have to mix this with something (i.e. developer), or is this product good to go, as is?**
A: Use as is.

**Q: Is the pastle pink actually rose gold?**
A: Hi, the colour will vary depending on the colour of your hair before you put it on - however on very light hair this will be a pastel pink colour. Kind Regards, Xtras

**Q: I have strawberry blonde hair. Will I be able to see the pink dye?**
A: The pastel pink probably wouldn't show up very well except a strong tinting on strawberry blonde. A darker pink may show better, or better yet, just bleach the hair lightly. If you really don't wish to bleach, the color 'Dark tulip' looks very red in the jar, but when it colors the hair, it looks a dark pink/fuschia color and the time it's left on changes how dark it is. It's very pigmented.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hair dye
*by D***S on 29 May 2026*

Great product fast delivery

### ⭐⭐⭐⭐⭐ Really easy way to tone balayage
*by A***M on 30 June 2022*

I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

### ⭐⭐⭐⭐⭐ Brilliant and Fast!
*by R***Y on 19 June 2020*

So I am directions virgin and I decided that after reading through the reviews I thought I would give it a go. Was a little worried that there wouldn’t be enough as I have quite long thick hair, normally I use the Schwarzkopf hair dyes and I need two boxes. Anyway... I carried on and I was amazed that actually there was enough in that little pot to do my hair! I went with the cerise colour just cos since turning 40 and discovering a grey hair or two I needed something bold. I left it on for about 15 minutes maybe slightly over as I was worried my hair might go vibrant pink! I should really have done a before and after picture but totally forgot... to give you an idea my hair colour before I dyed it was a mousy brown colour darker at the top and lighter at the bottom (probably from previously colouring my hair). As you can see from the photos my hair took really well to the dye and it is darker at the top still but almost like a purple colour (pictures don’t do it justice) with the bottom part of my hair looking much brighter. I have to say I did wear gloves whilst applying this but I did manage to cover my head, ears and neck in pink dye. It did come off pretty well but still it is very messy if your doing it yourself like me. I didn’t use a brush I just rubbed it all through my hair and hoped for the best but as you can see I didn’t do a bad job. I’m definitely going to buy more of these hair dyes probably this one again as I really like it. If your hair is dark or medium brown and you want the bold pink colour you will need to bleach or lighten it first I might do that next time.. I am impressed with how quick it took most dyes require at least 25 mins. There isn’t really a smell to this pot either so you don’t get that ammonia smell. Hope you find the review helpful... I would definitely recommend!

## Frequently Bought Together

- La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink
- DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub
- 4x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Carnation Pink

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-06-20*