Influence: The Psychology of Persuasion
Product ID: 48776853
๐4M+ copies sold worldwide
๐6 universal principles of influence
๐ง 35 years of evidence-based research
Description
๐ Influence smarter, lead stronger โ donโt get left behind!
- BOOST YOUR SOCIAL IQ - Understand social proof, authority, and scarcity to elevate your leadership and negotiation skills.
- JOIN A GLOBAL MOVEMENT - Over 4 million readers worldwide trust this classic to transform their influence game.
- MASTER THE ART OF PERSUASION - Unlock the 6 scientifically proven principles that make people say YES.
- BACKED BY DECADES OF RESEARCH - Leverage insights from 35 years of peer-reviewed studies and real-world experiments.
- ETHICAL INFLUENCE FOR LEADERS - Learn to ethically persuade and defend against manipulation in business and life.
Influence: The Psychology of Persuasion is a New York Times bestseller by Dr. Robert B. Cialdini, revealing six universal principles of influence backed by 35 years of scientific research. With over 4 million copies sold globally, this book equips professionals with ethical strategies to master persuasion, improve leadership, and protect against manipulation in business and everyday life.
Specifications
| Best Sellers Rank | 44,795 in Books ( See Top 100 in Books ) 228 in Sales & Marketing 426 in Business Careers (Books) 770 in Popular Psychology |
| Customer reviews | 4.4 4.4 out of 5 stars (12,704) |
| Dimensions | 13.49 x 2.13 x 20.32 cm |
| Edition | 1st |
| ISBN-10 | 006124189X |
| ISBN-13 | 978-0061241895 |
| Item weight | 278 g |
| Language | English |
| Part of series | Collins Business Essentials |
| Print length | 336 pages |
| Publication date | 1 Feb. 2007 |
| Publisher | HarperBus |
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