---
product_id: 487606155
title: "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"
price: "¥12688"
currency: JPY
in_stock: true
reviews_count: 6
url: https://www.desertcart.jp/products/487606155-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty
store_origin: JP
region: Japan
---

# Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

**Price:** ¥12688
**Availability:** ✅ In Stock

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- **What is this?** Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- **How much does it cost?** ¥12688 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

desertcart.in - Buy Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses book online at best prices in India on desertcart.in. Read Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: An absolute gem for all sales/persuasion professionals - In her wonderfully researched and insightful book, Nancy Harhut makes a compelling case for the science of Behavioural Insights informing the art of marketing. From the reciprocity and scarcity principle to storytelling and autonomy Bias, she draws on the work of Dr. Robert Cialdini and others to wonderfully articulate many of the Behavioural Science principles that can have measurable and lasting results. An absolute must read.
Review: As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing. I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night. After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout. I could not recommend this book more!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #115,862 in Books ( See Top 100 in Books ) #104 in Sales #171 in Marketing (Books) #615 in Management |
| Country of Origin  | India |
| Customer Reviews | 4.8 4.8 out of 5 stars (166) |
| Dimensions  | 15.6 x 1.5 x 23.5 cm |
| Edition  | 1st |
| ISBN-10  | 1398606480 |
| ISBN-13  | 978-1398606487 |
| Item Weight  | 590 g |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | 30 August 2022 |
| Publisher  | Kogan Page Ltd |

## Images

![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 1](https://m.media-amazon.com/images/I/511RfWdSW5L.jpg)
![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 2](https://m.media-amazon.com/images/I/51vf0I-ZRpL.jpg)
![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 3](https://m.media-amazon.com/images/I/71IzvkmOGWL.jpg)
![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 4](https://m.media-amazon.com/images/I/91MMhP5p7ML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An absolute gem for all sales/persuasion professionals
*by K***N on 17 June 2023*

In her wonderfully researched and insightful book, Nancy Harhut makes a compelling case for the science of Behavioural Insights informing the art of marketing. From the reciprocity and scarcity principle to storytelling and autonomy Bias, she draws on the work of Dr. Robert Cialdini and others to wonderfully articulate many of the Behavioural Science principles that can have measurable and lasting results. An absolute must read.

### ⭐⭐⭐⭐⭐ Review
*by A***R on 17 June 2024*

As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing. I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night. After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout. I could not recommend this book more!

### ⭐⭐⭐⭐⭐ Review
*by F***7 on 20 July 2025*

An amazing book for any marketing professional at any stage of their career! I’ve been working in marketing for over 20years and I love this book. It is full of real world information that you can apply across the marketing of any product or service!

## Frequently Bought Together

- Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- 1-Page Marketing Plan
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-15*