Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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🌿 Turn heads with nature’s boldest red—because your hair deserves the purest glow!

PURE ORGANIC POWER - First herbal hair dye certified by The Soil Association—trust in purity and quality.
HAIR HEALTH BOOSTER - Enhances shine and volume while restoring dry or damaged hair—ditch chemical damage.
CLEAN CRUELTY FREE - PPD, ammonia, peroxide, and resorcinol free; vegan and never tested on animals.
UNIQUE HENNA RED GLOW - Customizes to your natural hair tone for a one-of-a-kind vibrant red.
SENSITIVE SKIN FRIENDLY - Gluten-free and perfect for allergy-prone scalps, making safe hair color accessible.

It's Pure Organic Henna Hair Dye in Henna Red offers a permanent, 100% natural, and certified organic hair coloring experience. Free from harsh chemicals like PPD, ammonia, peroxide, and resorcinol, this vegan and gluten-free powder dye not only delivers a unique vibrant red tailored to your hair but also volumizes and strengthens strands. Ideal for sensitive skin and allergy sufferers, it’s a cruelty-free solution that restores hair health while making a bold, natural statement.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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¥7140

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TrustScore 4.5 | 7,300+ reviews

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Manufacturer	It's Pure Organics
Package dimensions	14.7 x 7.1 x 5.7 centimetres
Package Weight	0.13 Kilograms
Brand	It's Pure
Colour	Henna Red
Format	Powder
Speciality	Gluten Free
Item model number	E0622
Package Dimensions	14.7 x 7.1 x 5.7 cm; 130 g
ASIN	B00R7S9UPO

It's Pure Organic Henna Hair Dye in Henna Red | Permanent 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising & Strengthening |

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