Created light to carry and easy to wear in the hot steam of the centuries-old Turkish hammam, the peshtemel (which translates as "soft basic") flat sheet towel is being re-discovered as an everyday and 'almost anywhere' essential from home, to sports, travel and beach.Woven by hand on traditional wooden looms, Arta Ahura towels are made in pure raw organic cotton. Our hammam towels still stand the test of time, perfect for modern lifestyles, at home and for travel, the beach, children, holidays, backpacking, camping, yoga, swimming, spa, sauna, yachting, gym, sports, fitness classes, dance and outdoor adventures.Beautiful, stylish, versatile, easy to store, pack and carry, and ethically produced to be earth-conscious and human-friendly. Gently made by skilled artisan weavers in rural Turkey, keeping them and their families independent and producing higher-quality, longer-lasting, deeply beautiful towels. Purchasing our products helps sustain a generations-old craft almost forgotten amongst mass, mechanised and chemically forced cotton and towel production.Raw organic cotton also makes Arta Ahura towels different from standard fast-made towels. We do not use bleach or other processing chemicals that fast-force cotton into its natural absorbency. Using raw cotton means the fibres of your towels retain their natural strength, become more absorbent and will last much longer. Organic cotton is kinder and healthier for you, for cotton-workers and for our shared ecology.We recommend simple soaking in plain water before first use to encourage gentle "breaking in" of the raw organic cotton. With use as a towel and regular washing, the absorbency and softness of your towel will increase even further.Full instructions on caring for your towel are provided with purchase.We recommend: 30 degree wash / No fabric conditioner / Air dry or warm machine dry.
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