--- product_id: 48366094 title: "Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | Calming Aroma of Lavender & Ylang Ylang" brand: "aveda" price: "¥17068" currency: JPY in_stock: true reviews_count: 13 category: "Aveda" url: https://www.desertcart.jp/products/48366094-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses store_origin: JP region: Japan --- # 96% naturally derived formula Weightless hydration with abyssinian oil Silicone-free nourishing shampoo Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | Calming Aroma of Lavender & Ylang Ylang **Brand:** aveda **Price:** ¥17068 **Availability:** ✅ In Stock ## Summary > 🌸 Elevate your everyday cleanse with nature’s luxe touch! ## Quick Answers - **What is this?** Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | Calming Aroma of Lavender & Ylang Ylang by aveda - **How much does it cost?** ¥17068 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/48366094-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses) ## Best For - aveda enthusiasts ## Why This Product - Trusted aveda brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Pure Plant Power:** Harness the calming essence of 25 pure plant & flower essences for a spa-like daily cleanse. - • **Silicone-Free Shine:** Enjoy glossy, manageable hair with a formula that mimics silicones—without the synthetics. - • **Clean Beauty Certified:** 96% naturally derived, 100% vegan, B Corp & Leaping Bunny approved for guilt-free luxury. - • **Lightweight Nourishment:** Abyssinian oil delivers shine and moisture without weighing down fine to medium hair. - • **Signature Calming Aroma:** Elevate your routine with the iconic lavender & ylang ylang scent that soothes and refreshes. ## Overview Aveda Shampure Nurturing Shampoo is a gentle, daily shampoo designed for fine to medium hair. Featuring a 96% naturally derived formula enriched with abyssinian oil, it nourishes and adds shine without silicones. Infused with a signature calming blend of 25 plant and flower essences including lavender and ylang ylang, this vegan, cruelty-free shampoo offers a spa-like aromatic experience while delivering lightweight hydration and clean beauty credentials. ## Description Product Description Keep it simple with Shampure. This Aveda icon is a gentle daily shampoo for fine hair to medium hair types, made with our signature calming aroma of 25 pure plant and flower essences, including ylang ylang, petit grain and lavender. Formulated with abyssinian oil, this hydrating shampoo provides weightless nourishment and shine and mimics the performance of traditional silicones. Animal-Derived Ingredients, Silicones, Mineral Oil, SLS, SLES, Synthetic Fragrance. If you love the Shampure aroma, try the body care line, which includes Body Lotion, Hand & Body Wash and Composition Oil, as well as a soy wax candle. *Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water. Generic Keywords: natural lavendar nurturing calming aroma smells like gentle moisture health beauty scented fragrance teen girls haircare shine professional advanced care Shampure Conditioner ItemProductBaseId: 62091 MaterialCode10Digit: AR5M010000, AR5P010000, AR5N010000 ItemSAPUPC: 18084998076, 18084998090, 18084998083 ASIN: B07L6TJZ7Z, B07L6RST34, B07L6TCRX7 Ingredients Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Wet hair, apply shampoo, lather, leave to work for a short time, rinse thoroughly. Safety Warning No Warning Applicable Box Contains Aveda Hair Shampure Shampoo Shampoo Review: Good shampoo for everyday use with nice fragrance - This is a lovely shampoo for everyday use if you want something gentle that leaves the hair feeling clean, soft and refreshed. It washes well without feeling too harsh, and my hair felt light and manageable afterwards. The scent is quite distinctive, with that classic herbal Aveda fragrance, so it feels a bit more spa-like than a standard shampoo. I found it pleasant and quite calming, actually, I love the majority of Aveda scents The 1000ml size is good value if you already know you like it and use it regularly Review: My hair is worthy of this great product... - Buying this again was like coming home. I'd forgotten how wonderful it smells and how effective it is in terms of cleaning and improving the condition of hair. I love it! ## Features - Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types. - Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain and lavender. - Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). Medium to fine hair shampoo with abyssinian oil to nourish hair. - Silicone Free: Moisturising shampoo with abyssinian oil nourishes and adds shine without the need for silicones. - Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000VHEFP8 | | Active Ingredients | betaine,chloride,citric acid,glycerin,propanediol | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Everyday hair shampoo with abyssinian oil to nourish hair. | | Best Sellers Rank | 5,138 in Beauty ( See Top 100 in Beauty ) 244 in Shampoos (Beauty) | | Brand | Aveda | | Brand Name | Aveda | | Country Of Origin | USA | | Customer Reviews | 4.7 out of 5 stars 4,272 Reviews | | Global Trade Identification Number | 00018084813386, 00018084998052, 00018084998069, 00885363676815 | | Hair Type | Fine, For All Hair Textures, Medium | | Hair type | Fine, For All Hair Textures, Medium | | Item Dimensions | 8.4 x 8.4 x 25.4 centimetres | | Item Form | Liquid | | Item Weight | 1000 Grams | | Item form | Liquid | | Liquid Volume | 33.8 Fluid Ounces | | Manufacturer | Aveda | | Manufacturer Part Number | 0018084813386 | | Material Type Free | Artificial Colour Free | | Model Number | 0018084813386 | | Number of Items | 1 | | Other Special Features of the Product | Cleansing, Lightweight, Nourishing | | Recommended Uses For Product | Dryness | | Scent | Floral | | Scent Name | Floral | | Suitable Hair Colour | All Hair Colours | | UPC | 885363676815 885363597196 721865317842 018084998052 885336879595 884956377351 018084813386 018084998069 | | Unit Count | 1000.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Aveda - **Hair type:** Fine, For All Hair Textures, Medium - **Item form:** Liquid - **Scent:** Floral ## Images ![Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | Calming Aroma of Lavender & Ylang Ylang - Image 1](https://m.media-amazon.com/images/I/61lT7BLdgFL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: How long does a bottle last?** A: The standard reply is depends on how much you use :) I have long hair, I find this shampoo lathers really well. I usually wash my hair twice a week. This bottle lasts me ages. Months & months. It also smells divine. **Q: Is this sold by Aveda? I mean is it genuine and authentic?** A: Our stock comes directly from our salon and Aveda UK **Q: Does the bottle come with pump dispenser** A: No pump, but top has an inbuilt dispenser cap - press one side down and the opposite side pops up to reveal a small nozzle - then give the bottle a gentle squeeze! **Q: I have a small sample of Aveda shampure for hand and body wash how do I find out what it costs** A: samples have no price and are not for sale. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good shampoo for everyday use with nice fragrance *by L***S on 5 April 2026* This is a lovely shampoo for everyday use if you want something gentle that leaves the hair feeling clean, soft and refreshed. It washes well without feeling too harsh, and my hair felt light and manageable afterwards. The scent is quite distinctive, with that classic herbal Aveda fragrance, so it feels a bit more spa-like than a standard shampoo. I found it pleasant and quite calming, actually, I love the majority of Aveda scents The 1000ml size is good value if you already know you like it and use it regularly ### ⭐⭐⭐⭐⭐ My hair is worthy of this great product... *by S***S on 20 May 2026* Buying this again was like coming home. I'd forgotten how wonderful it smells and how effective it is in terms of cleaning and improving the condition of hair. I love it! ### ⭐⭐⭐⭐⭐ Brilliant *by B***R on 31 May 2026* Excellent product with a great scent ## Frequently Bought Together - Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | 96% Naturally Derived* | Calming Aroma of Lavender & Ylang Ylang - Aveda Rosemary Mint Purifying Shampoo | Clarifying Shampoo | Adds Shine | for Normal to Oily Hair, Fine to Medium Hair Types | 97% Naturally Derived* - Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/48366094-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses](https://www.desertcart.jp/products/48366094-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently-cleanses) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-07-12*