---
product_id: 4836442
title: "Grinding It Out: The Making of McDonald's Mass Market Paperback – April 15, 1992"
brand: "ray kroc"
price: "¥1480"
currency: JPY
in_stock: false
reviews_count: 10
url: https://www.desertcart.jp/products/4836442-grinding-it-out-the-making-of-mcdonalds-mass-market-paperback
store_origin: JP
region: Japan
---

# Grinding It Out: The Making of McDonald's Mass Market Paperback – April 15, 1992

**Brand:** ray kroc
**Price:** ¥1480
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Grinding It Out: The Making of McDonald's Mass Market Paperback – April 15, 1992 by ray kroc
- **How much does it cost?** ¥1480 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/4836442-grinding-it-out-the-making-of-mcdonalds-mass-market-paperback)

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- ray kroc enthusiasts

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## Description

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## Images

![Grinding It Out: The Making of McDonald's Mass Market Paperback – April 15, 1992 - Image 1](https://m.media-amazon.com/images/I/81gth3Hze4L.jpg)
![Grinding It Out: The Making of McDonald's Mass Market Paperback – April 15, 1992 - Image 2](https://m.media-amazon.com/images/I/81YJND8qp1L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    It is a great read
  

*by M***K on Reviewed in the United States on March 16, 2023*

I found it to be an interesting story. Ray Croc was a selfish S-O-B who took advantage of the Brothers, to great success, and yet if he hadn't there wouldn't likely be a McDonald's today. Or maybe one in San Bernadino. It is a fantastic story (and I think mostly true)

### ⭐⭐⭐⭐ 







  
  
    An Overnight Success Thirty Years in the Making
  

*by S***F on Reviewed in the United States on November 6, 2011*

Ray Kroc was a piano player and a paper-cup sales men in the 1930s and 1940s. In the mid 1950s, he started the McDonald's Corporation. Although he was in his early 50s when he founded McDonald's, he often replied to people commenting on his overnight success in saying: "I was just like showbusiness personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night."Ray Kroc saw the value of a lean operation when he was selling milk shake mixer to the McDonald brothers hamburger store. It was the first McDonald's and he offered them the idea of franchising their store. Since all they wanted was to retire, the gave the right to franchise McDonald's store to Ray Kroc and he would charge the franchisee 1.9% of sales of which 0.4% would go to the McDonalds brothers. This sparked the true beginning of the McDonald's corporation.Growing the McDonald's Corporation into an international fast  food chain wasn't an easy journey. What is striking about Kroc is the amount of credit he gives to his team and employees. The focus of the organization's success is credited to the people running it as well as the franchisees - the store operators. One of the more memorable lines from the books is: "if he [the store operator] doesn't make money, I'm in a peck of trouble...but I'll be right out there helping him and doing all I can to make sure he makes money. As long as I do that, I'll do just fine." This is basically the McDonald's mantra in the mid 1960s and early 1970s.The most interesting aspect of McDonald's growth is their spirit of being pioneers. They always looked for ways to do things better and more efficiently. They also made sure that their suppliers prospered and grew with them. To accomplish this, they merged their aim to develop better ways to transport meat and potatoes, for example, with a promise to stick with the suppliers that helped them do just that. They made it clear - as a strategy - that they would never become their own suppliers. The company focused on what it does best, selling burgers and fries.Letting go of the control is probably the hardest thing Kroc ever did. Although he had a hand picked successor. He didn't completely let go. Rather, the transformation phase to the next generation and the generation thereafter happened slowly and gradually. Nevertheless, Kroc never left the organization. He always had a role in developing new products and menu items and designing new stores.I gave it four stars for being too brief in discussing major story points of the creation of McDonald's.

### ⭐⭐⭐⭐ 







  
  
    The true story of entrepreneurship
  

*by B***E on Reviewed in the United States on November 27, 2022*

I watched the movie about Ray Kroc but this takes you deeper into his life and his mission to be successful.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-20*