--- product_id: 48340687 title: "Bleach London Silver Shampoo, Purple Toning, Colour Correcting Formula for Brighter Blonde Hair, Cleanses and Neutralises Brassy Yellow Tones, Paraben and Silicone Free 250ml" brand: "bleach london" price: "¥4585" currency: JPY in_stock: true reviews_count: 13 category: "Bleach London" url: https://www.desertcart.jp/products/48340687-bleach-london-silver-shampoo-purple-toning-colour-correcting-formula-brighter store_origin: JP region: Japan --- # Neutralizes brassy yellow tones Paraben & silicone free formula Purple toning for cool blonde Bleach London Silver Shampoo, Purple Toning, Colour Correcting Formula for Brighter Blonde Hair, Cleanses and Neutralises Brassy Yellow Tones, Paraben and Silicone Free 250ml **Brand:** bleach london **Price:** ¥4585 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde boss-level bright and brass-free! ## Quick Answers - **What is this?** Bleach London Silver Shampoo, Purple Toning, Colour Correcting Formula for Brighter Blonde Hair, Cleanses and Neutralises Brassy Yellow Tones, Paraben and Silicone Free 250ml by bleach london - **How much does it cost?** ¥4585 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/48340687-bleach-london-silver-shampoo-purple-toning-colour-correcting-formula-brighter) ## Best For - bleach london enthusiasts ## Why This Product - Trusted bleach london brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Bye-Bye Brassiness:** Effectively neutralizes unwanted yellow undertones for a clean, sophisticated finish. - • **Versatile Blonde Care:** Works on all blonde shades—from icy platinum to warm honey—for flawless tonal balance. - • **Clean Beauty Commitment:** Vegan, cruelty-free, and free from parabens and silicones for gentle, healthy hair care. - • **Effortless At-Home Maintenance:** Integrates seamlessly into your routine to keep blonde hair vibrant and manageable without extra salon trips. - • **Salon-Perfect Blonde, Every Wash:** Ashy-purple pigments refresh and maintain bright, cool blonde shades between salon visits. ## Overview Bleach London Silver Shampoo is a 250ml vegan, paraben- and silicone-free purple toning cleanser designed to neutralize brassy yellow tones and maintain cool, bright blonde hair. Suitable for all blonde shades, it refreshes color between salon visits while delivering gentle, cruelty-free care with a fresh orange scent. ## Description Vegan, PETA-approved purple toning shampoo deposits ashy-purple pigments to neutralize yellow tones, leaving hair brilliantly cool and healthy-looking. Review: Genuine product - I use this all the time and this is a genuine seller.. but not all are. beware. Review: Shampoo - Quick delivery,lovely product,takes all yellow from moy hair. ## Features - Purple Toning Cleanser – Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes colour between salon visits and helps hair retain a polished, professional finish. - Neutralises Brassy Yellows – Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in colour. Maintains a clean, sophisticated blonde without dull or warm patches. - Suitable for All Blondes – Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look. - Clean, Paraben & Silicone-Free – Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and colour-treated hair. Delivers gentle care while protecting hair’s integrity. - Easy At-Home Blonde Care – Use as part of your regular wash routine and pair with Bleach London Silver Conditioner for enhanced toning and moisture. Helps maintain bright, healthy, and manageable blonde hair without frequent salon trips. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B013RE5JSS | | ASIN | B013RE5JSS | | Active Ingredients | vitamin b5 | | Age Range Description | Adult | | Benefits | even_toning | | Best Sellers Rank | 5,531 in Beauty ( See Top 100 in Beauty ) 258 in Shampoos (Beauty) | | Brand Name | Bleach London | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.5 4.5 out of 5 stars (705) | | Customer reviews | 4.5 4.5 out of 5 stars (705) | | Global Trade Identification Number | 05060522721413 | | Hair Type | Color Treated | | Is discontinued by manufacturer | No | | Item Dimensions | 5.5 x 5.5 x 13 centimetres | | Item Form | Lotion | | Item Weight | 8.45 Ounces | | Item model number | 5060522721413 | | Liquid Volume | 250 Millilitres | | Manufacturer | Bleach London | | Manufacturer | Bleach London | | Manufacturer Part Number | 5060522721413 | | Material Type Free | Dye Free, cruelty free, vegan | | Model Number | 5060522721413 | | Number of Items | 1 | | Other Special Features of the Product | Not Tested On Animals | | Product Dimensions | 5.5 x 5.5 x 13 cm; 239.55 g | | Recommended Uses For Product | Moisturizing,Nourishing | | Scent Name | Orange | | Suitable Hair Colour | All Hair Colours | | UPC | 792486551052 773490712677 722532081929 | | Unit Count | 250.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Bleach London - **Hair type:** Color Treated - **Item form:** Lotion - **Scent:** Orange ## Images ![Bleach London Silver Shampoo, Purple Toning, Colour Correcting Formula for Brighter Blonde Hair, Cleanses and Neutralises Brassy Yellow Tones, Paraben and Silicone Free 250ml - Image 1](https://m.media-amazon.com/images/I/51VIxXwfQ+L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can i use this on purple black hair? will i have any visible results? thanks.** A: To be honest I don't think you will **Q: Can I use this shampoo on dry hair? I’ve read this can speed the process of getting rid of brassy tones?** A: I doubt any hairdressers would recommend doing it but I literally do it all the time. I section my hair and cover it in this stuff and leave it on for like 20/25 mins, and it goes super light. Be careful though it can sometimes leave a purple tinge to your hair x **Q: Does this work for naturally blonde hair or just artificial blondes?** A: Hello Yes this will slightly tone natural blonde hair, great in the summer when the sun has naturally bleached it to **Q: Hi does this shampoo contain sulphates? I am struggling to find the ingredients list** A: Yes it does. SLS is the second ingredient - zoom in on the pic of the back of the bottle the full ingredient list is there. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Genuine product *by S***T on 28 April 2026* I use this all the time and this is a genuine seller.. but not all are. beware. ### ⭐⭐⭐⭐⭐ Shampoo *by M***H on 25 December 2025* Quick delivery,lovely product,takes all yellow from moy hair. ### ⭐⭐⭐⭐⭐ This is the one. *by C***L on 18 September 2024* Like many other women I decided to embrace the grey and ditch the dye. My blonde hi lites growing out alongside the natural silver looked drab and yellow. I have tried many silver shampoos which have not worked satisfactorily. Finally I have found this shampoo which is very effective in lifting my natural greys and hi lights to a shiny silver hue. The shampoo is not harsh and leaves my hair soft. Fragrance is unobtrusive which I prefer although I know some people like highly fragrances products . This will not dissapoint. ## Frequently Bought Together - Bleach London Shampoo, 250 ml, Silver - Bleach London Conditioner, 250 ml, Silver --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/48340687-bleach-london-silver-shampoo-purple-toning-colour-correcting-formula-brighter](https://www.desertcart.jp/products/48340687-bleach-london-silver-shampoo-purple-toning-colour-correcting-formula-brighter) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-06-14*