thrive Cat 100% CHICKEN CAT TREATS MaxiTube, 170g

My boy has been obsessed with these since he was a kitten, and he’s now 5 years old. We’ve tried plenty of treats over the years, but nothing compares to Thrive’s freeze-dried chicken. He absolutely loves them – so much so that he’ll tear into the Amazon box if we don’t unpack it fast enough!He’s a very vocal (typical Siamese), and when these are in the house, he doesn’t let us forget it. We get constant meows, yowls and full-on harassment until he gets his fix. And fair warning: they need to be locked away securely. On more than one occasion, our little thief has broken into the cupboard or clawed open the packet if we’ve left it out.They’re not the cheapest treats, but honestly, they’re worth every penny for how much he enjoys them. Pure chicken, no junk, and clearly delicious (if his enthusiasm is anything to go by). Highly recommend – just be ready for the harassment!

These Thrive Freeze-Dried Chicken treats are amazing!Just one single, natural ingredient—pure chicken with no fillers.My picky cat absolutely loves them and comes running every time.They’re light, easy to break up, and perfect for training or topping food.No weird smell or mess—clean and convenient.I feel good knowing I’m giving her something healthy.Definitely a must-have for any cat parent!Will keep buying again and again.

I've been buying this for my cat since 2018, up until last week he's absolutely LOVED Thrive Chicken treats, loved them with an obsession. Last week I ordered the 170g tub, opened it, and immediately noticed that the treats were an off-brown colour, as opposed to being white, and instead of them feeling fluffy (albeit obviously still very dry) they were VERY hard when touched, almost stone like. He's NEVER rejected these before.......until a few days ago. He wasn't having any of it. I gave it a couple of hours, tried again, same outcome. So I threw them out, and put it down to it simply being a "one-off". I then ordered another tub. It just arrived (15:03 - Tuesday 22nd October 2024) and noticed straight away that the treats were once again that weird off-brown hue and very hard. Guess what happened? Yep.......he rejected them again. Absolute waste of money. That's nearly £40 down the drain, but I only have myself to blame. Instead of being a "once bitten, twice shy" kinda guy, I should have written them off after the first disappointment last Friday. But, alas, you live and you learn. I 100% won't buy these again. They've clearly changed their process in making these, one could assume? Or perhaps they have batches of Thrive Chicken that may have gone off, and I've just been the unlucky recipient? Either way, all good things must come to an end and, this is most certainly the end.

Vet recommended, our dog loves the chicken topper,we use it to encourage her to eat and hiding meds.Also use the dog treats which are lovely and chewy.Cat treats are perfect treat size.All 100% chicken so interchangeable

Rapid response goods as advertised. A pure dried chicken product much loved by my dog especially as she is on a limited diet due to health conditions.

I bought the XL box of white fish. My cat loves it, but the size of the pieces vary, some are tiny. Average size is smaller than a sugar cube.

The only treats ever that my dog like. Only found them now that she is 5 years old. They have them in my vet clinic and my surprised when she actually accepted it to eat them there and asked for more. I bought them to have at home and she absolutely loves them. I don't know what they have so special that no other has, but I'm clapping to this brand, congratulations. It's just dry breast chicken, its very white colour, so maybe not pure meat.

I’ve been buying Thrive fish treats for years, and although expensive the quality has always been superb. This was not the case with the latest batch.The tub is now larger, which I thought was odd as the weight of treats is the same.The treats smell horrible, they used to have a strong, but not unpleasant, white fish odour, now they smell strange, hardly like fish at all.The texture used to be soft, you could tear the treats apart (I need to do this as they are a bit too big) the treats would tear and flake apart nicely. This latest batch is hard and crispy, if you try to break them apart they crumble into dust.The only difference I can see on the packaging is that it no longer states that they are produced in the UK (it does on my last pack) and the establishment number is different. Are Thrive now using a cheaper company to produce these, leading to a decline in the quality?I don’t know what the issue is but I won’t be purchasing these again, really disappointing as my cats used to love them.