---
product_id: 48227470
title: "La Riche Directions Turquoise Semi-Permanent Hair Colour 89ml"
brand: "directions"
price: "¥2635"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/48227470-la-riche-directions-turquoise-semi-permanent-hair-colour-89ml
store_origin: JP
region: Japan
---

# Long-lasting semi-permanent formula 100% ammonia, peroxide & PPD free Conditioning effect for nourished hair La Riche Directions Turquoise Semi-Permanent Hair Colour 89ml

**Brand:** directions
**Price:** ¥2635
**Availability:** ✅ In Stock

## Summary

> 💙 Dare to be different with long-lasting turquoise vibes!

## Quick Answers

- **What is this?** La Riche Directions Turquoise Semi-Permanent Hair Colour 89ml by directions
- **How much does it cost?** ¥2635 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/48227470-la-riche-directions-turquoise-semi-permanent-hair-colour-89ml)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Bold:** Ammonia, peroxide, and PPD-free formula keeps your hair healthy while delivering vivid color.
- • **Condition & Color:** Infused with conditioning agents that leave hair feeling soft, not dry or damaged.
- • **Mix & Match Magic:** Easily blend with other Directions shades to create your unique signature look.
- • **Fast & Easy Application:** Full color payoff in just 15 minutes—perfect for busy pros who want instant impact.
- • **Vibrant Turquoise Power:** Turn heads with an electric, eye-catching hue that lasts through 20+ washes.

## Overview

La Riche Directions Turquoise is a semi-permanent, ammonia-free hair dye delivering vibrant, long-lasting color with a nourishing formula. Ideal for chemically treated hair, it conditions while coloring, allowing creative mixing and easy application for a bold, healthy look.

## Description

Product Description Directions semi permanent Turquoise hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4, Basic Yellow 40, Hc Yellow 2 , Ci42090. Directions BP4: Comb economically into washed, dry hair, rinse immediately, towel dry. BP5: comb in the tint, blow dry immediately, rework defects, blow-dry, cool blow dry. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Turquoise Semi-Permanent Hair Colour 88 ml

Review: Amazing! - I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally. The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour. I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)
Review: Great colour that lasts! - Really impressed with this dye. Easy to apply and went a long way. I have blond hair naturally but did bleach the ends to give it the best start. Still going strong although less vibrant with nice pastor colour now after 20 washes! Very impressed.

## Features

- Long-lasting semi-permanent hair colour

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001IHBIZU |
| ASIN  | B001IHBIZU |
| Benefits | Semi-permanent and nourishing |
| Best Sellers Rank | 9,672 in Beauty ( See Top 100 in Beauty ) 83 in Semi-Permanent Hair Colour |
| Brand Name | Directions |
| Colour | Turquoise |
| Container Type | Bottle |
| Customer Reviews | 4.3 4.3 out of 5 stars (15,225) |
| Customer reviews | 4.3 4.3 out of 5 stars (15,225) |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Is discontinued by manufacturer  | No |
| Item Form | Cream |
| Item Weight | 130 Grams |
| Item model number  | 4215 |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Material Features | Hypoallergenic |
| Material Type Free | Animal-Derived Materials Free |
| Number of Items | 1 |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 130 g |
| UPC | 880147824802 885478482080 890707474323 |
| Unit Count | 89.0 millilitre |

## Product Details

- **Brand:** Directions
- **Colour:** Turquoise
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Animal-Derived Materials Free
- **Material feature:** Hypoallergenic
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Semi-permanent and nourishing
- **Unit count:** 89.0 millilitre

## Images

![La Riche Directions Turquoise Semi-Permanent Hair Colour 89ml - Image 1](https://m.media-amazon.com/images/I/61VNnJrPWgL.jpg)
![La Riche Directions Turquoise Semi-Permanent Hair Colour 89ml - Image 2](https://m.media-amazon.com/images/I/51NRms05dBL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing!
*by A***N on 20 May 2013*

I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally. The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour. I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)

### ⭐⭐⭐⭐⭐ Great colour that lasts!
*by V***Y on 6 May 2025*

Really impressed with this dye. Easy to apply and went a long way. I have blond hair naturally but did bleach the ends to give it the best start. Still going strong although less vibrant with nice pastor colour now after 20 washes! Very impressed.

### ⭐⭐⭐⭐⭐ Very good product & easily applicable
*by S***N on 18 July 2013*

This turquoise hair dye came out exactly as I hoped it would, whilst being simple to apply on my ends as I went for a dip-dyed ombre look with this colour. I was looking for a nice colour between green and blue- this was it! I was thinking about getting Alpine green instead but it was too dark, this does fade however after a couple of good washes. But I still have half of it left considering I only dip dyed 2 inches of my black hair really (after bleaching though which is a lengthy process) and I'm going to apply it and re-dye my hair tips repeatedly until it's all used up! Product came quite quick too (7 in the morning) and the service was good. You only have to wait for about 15-20 minutes too for it to seep into the bleached hair, which was much faster than the time interval for bleaching my hair ( had to wait for 70 minutes..dark hair problems); but in conclusion purchase this product if you're looking for a nice cool blue/green colour..and it is turquoise-y too, more blue than green but fades to a weird blue-y green later on. Definitely worth it!

## Frequently Bought Together

- La Riche Directions Hair Colour - Turquoise 88ml Pot
- La Riche Directions Hair Colour - Plum 88ml Tub

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-21*