--- product_id: 48188396 title: "PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments" brand: "provoke" price: "¥2395" currency: JPY in_stock: true url: https://www.desertcart.jp/products/48188396-provoke-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises store_origin: JP region: Japan --- # Instant brightening effect Violet & blue pigments 150 ml travel-friendly size PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments **Brand:** provoke **Price:** ¥2395 **Availability:** ✅ In Stock ## Summary > 💜 Brighten boldly, shine effortlessly! ## Quick Answers - **What is this?** PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments by provoke - **How much does it cost?** ¥2395 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/48188396-provoke-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrant shine boost:** Optical brighteners for dazzling hair glow - • **Trusted UK #1 Purple Brand:** Join thousands who swear by PROVOKE - • **Violet + Blue Pigment Power:** Dual pigments for superior color correction - • **Perfect for all blondes & greys:** From natural to platinum, keep your color fresh - • **Neutralizes brassiness in 1 wash:** Say goodbye to yellow & orange tones instantly ## Overview PROVOKE Touch Of Silver Brightening Purple Shampoo is a 150 ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones in blonde, platinum, white, and grey hair. It delivers visible brightening and vibrant shine after just one wash, making it the UK’s #1 purple shampoo brand trusted by color-treated hair enthusiasts. ## Description Product Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Decyl Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), PEG-150 Pentaerythrityl Tetrastearate, Citric Acid, Sodium Benzoate, PEG-6 Caprylic/Capric Glycerides, Laureth-4, Glycol Distearate, Glycerin, Potassium Sorbate, Polyquaternium-10, Disodium EDTA, Salicylic Acid, Cocamidopropyl Betaine, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Sodium Hydroxide, CI 60730 (Acid Violet 43), HC Blue No. 2 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Wet hair thoroughly. 2. Apply shampoo and work into a lather. 3. Rinse hair thoroughly. 4. Repeat if necessary. Manufacturer Contact Information Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. See more ## Features - CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH - WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair - HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash - MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results - From the #1 purple brand in the UK ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003AYCGGY | | ASIN | B003AYCGGY | | Active Ingredients | Aqua (Water/EAU), Sodium Laureth Sulfate, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, Glyceryl Oleate, Polyquaternium-10, Parfum (Fragrance), Benzophenone-4, Salicylic Acid, Disodium EDTA, Sodium Chloride, Formic Acid, Sodium Hydroxide, Citric Acid… | | Age Range Description | Adult | | Benefits | even_toning | | Best Sellers Rank | 541 in Beauty ( See Top 100 in Beauty ) 31 in Shampoos (Beauty) | | Brand Name | PROVOKE | | Customer Reviews | 4.4 4.4 out of 5 stars (11,937) | | Customer reviews | 4.4 4.4 out of 5 stars (11,937) | | Guaranteed software updates until | unknown | | Hair Type | Color Treated | | Is discontinued by manufacturer | No | | Item Dimensions | 36 x 58 x 138 millimetres | | Item Form | Liquid | | Item Part Number | 3530961 | | Item Type Name | TOUCH OF SILVER SHAMPOO BRIGHTENING | | Item Weight | 150 Grams | | Item model number | 014227 | | Liquid Volume | 150 Millilitres | | Manufacturer | PROVOKE | | Manufacturer | PROVOKE | | Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. | | Manufacturer Part Number | 014227 | | Material Type Free | Fragrance Free | | Model Number | 014227 | | Number of Items | 1 | | Other Special Features of the Product | damaged | | Package Size Name | 150 ml | | Product Dimensions | 3.6 x 5.8 x 13.8 cm; 150 g | | Recommended Uses For Product | Brightening | | Scent Name | Unscented | | Suitable Hair Colour | All Hair Colours | | UPC | 722532079803 787734234818 783327158240 698798482469 721865109638 785525992756 785525901000 | | Unit Count | 150.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** PROVOKE - **Hair type:** Color Treated - **Item form:** Liquid - **Scent:** Unscented ## Images ![PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments - Image 1](https://m.media-amazon.com/images/I/6122l1mItUL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv** A: Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :) **Q: my hair is light brown with alot of grey would this shampoo be suitable** A: This shampoo removes the bronze tarnish in white/silver hair. If your hair is light brown it may not bronze as white hair does and you might find it does not work. My hair is completely white and the shampoo is very effective. **Q: Has anyone used this on brown hair? What effect did it have? Thanks.** A: I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing. I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing). **Q: Not really a question but you can buy this in Poundland** A: £2.49 in poundstretcher. ## Frequently Bought Together - PROVOKE Touch of Silver Brightening Shampoo - Pro:voke Touch of Silver Silver Nourish Conditioner (200ml) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/48188396-provoke-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises](https://www.desertcart.jp/products/48188396-provoke-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-16*