WEIGHTLESS COMFORT - Non-sticky, lightweight gel feels invisible but works powerfully.
STAY PUT CONFIDENCE - Smudge-proof and fade-proof formula locks your look all day long—no touch-ups needed.
UNIVERSAL BROW BUDDY - Clear gel suits all skin types and tones, perfect for every professional millennial’s routine.
FLAWLESS DEFINITION EVERY TIME - Precision mascara brush ensures perfect shaping and filling with ease.
FROM NATURAL TO BOLD IN SECONDS - Smooth, buildable gel lets you customize your brow intensity effortlessly.
Rimmel London Brow This Way Eyebrow Gel offers a precise mascara brush applicator and a clear, lightweight gel formula that defines, fills, and fixes brows with smudge-proof, fade-proof durability. Designed for all skin types, this 5 ml gel ensures a natural to intense look that lasts all day, making it an essential grooming tool for millennial professionals seeking polished, confident brows.
Specifications
Manufacturer
Rimmel
Package dimensions
9.4 x 2.5 x 2 centimetres
Package Weight
0.01 Kilograms
Item dimensions L x W x H
48 x 21 x 159 millimetres
Item weight
0.02 Pounds
Brand
Rimmel
Colour
Clear
Format
Gel
Volume
5 Millilitres
Skin type
All
Special features
Natural
Speciality
Natural and easy to apply
Target audience
women
Item model number
34777267004
Product Dimensions
4.78 x 2.06 x 15.88 cm; 9.07 g
ASIN
B00Q26W62G
Reviews
4.2
All from verified purchases
P**E
Great Product For Perfect Brows
Although a lot of us are used to doubling-up our clear mascara for an eyebrow gel, I would definitely recommend going the extra mile & spending the small amount of money for a specific gel for the brow, especially with the fantastic formula of this product.Once applied, the gel will feel slightly moist for 15-20 seconds, but after that it will dry to a very natural yet integral texture; not too stiff so that it feels like you can't move anything from your eyes upwards, but not too light so that it feels like your brow hairs will shift during the day.I will say that this eyebrow gel will eventually fade by the end of the day, but for an average person like me that's no problem as I'd be wanting to take it off anyway. If you are however a creature of the night, a couple more coats of this before heading out will keep your eyebrows looking great & staying in place for hours to come.PROS: Formula of gel is fantastic, durable, & buildable; compact, easy to useCONS: Might be slightly overpriced, but still relatively inexpensive considering the quality
P**M
It is good for making brows and lashes a shade darker
I have blonde lashes and brows. I use this eye brow and eye lash gel when my brows and lashes need dying but still have a bit of color left in them. It is quite good for making brows and lashes a shade darker. You can also use this for taming unruly brows too.
H**N
Clear gel is good, but requires frequent re-application and brush needs redesign.
Helpful product to keep brows tidy, needs a moderate to light touch and frequent re-application to keep them in place. Which has to be managed artfully to avoid build up of cob-web like material on the brows!The brush needs a redesign imo, it is conical almost. I would prefer a slender, longer brush for ease of application and also as the pic clearly shows, the brush doesnt reach to the bottom of the tube. Meaning you either waste 15-20% of product or fiddle around with cotton buds to get full value.That said, it works for me better than anything else I've tried and have it on subscribe and save.
K**R
amazing and essential
Love this product! It's a great price and great quality product and I've already been recommending it to family and friends. I use this for when I'm doing a full face of make up and it hold brilliantly. I used it for an 8 hour shift at work and it lasted all day and kept my eye brow shape perfectly.
L**S
Good, not a very strong hold
I bought this item to use to set my eyebrows after using gel brow. I have used other brands that have worked better and I feel as though this product isnt very durable. A few coats of the product and still it doesn't feel like there is anything on the brow hairs.. which might be brilliant for some but having fine hair, I need a product that will stay in place and hold and this product fails to do that
L**B
Does its job!
Keeps my thick brows in place without making them seem even thicker than they are. The brush is pretty big, which is perfect for the size of my eyebrows. Someone with thinner brows may struggle with this, but this is the perfect product for someone who doesn't want to make their eyebrows any bigger
A**R
Don't buy!!
Not great. First time I used it a couple of hours later it came off and left white little flakes on my eye brows. So I ended up washing it off. I then tried it a second time and the same thing happened.. Now it just sits in my make up bag unused. Waste of my money.
H**T
Stay put perfectly
This is a really nice brow gel. Unlike some other brands I have tried, this formula is not sticky and also does not make your eyebrows feel solid! They still feel like eyebrows - not rocks, but stay in place lovely. I use eyebrow pencil and this really makes it last longer with no smudges or stray hairs. Really impressed with this product and will definitely purchase again!
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Rajesh P.
Customer service was outstanding when I had questions about the product.
2 days ago
Ravi S.
I loved the variety of products available. Will definitely shop again.
","image":["https://m.media-amazon.com/images/I/71YbdWsiXcL.jpg","https://m.media-amazon.com/images/I/71m8dWhoAwL.jpg"],"offers":{"@type":"Offer","priceCurrency":"JPY","price":"4052.00","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":18,"maxValue":18,"unitCode":"d"}}},"category":" eyes","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***E"},"datePublished":"17 February 2017","name":"Great Product For Perfect Brows","reviewBody":"Although a lot of us are used to doubling-up our clear mascara for an eyebrow gel, I would definitely recommend going the extra mile & spending the small amount of money for a specific gel for the brow, especially with the fantastic formula of this product.Once applied, the gel will feel slightly moist for 15-20 seconds, but after that it will dry to a very natural yet integral texture; not too stiff so that it feels like you can't move anything from your eyes upwards, but not too light so that it feels like your brow hairs will shift during the day.I will say that this eyebrow gel will eventually fade by the end of the day, but for an average person like me that's no problem as I'd be wanting to take it off anyway. If you are however a creature of the night, a couple more coats of this before heading out will keep your eyebrows looking great & staying in place for hours to come.PROS: Formula of gel is fantastic, durable, & buildable; compact, easy to useCONS: Might be slightly overpriced, but still relatively inexpensive considering the quality"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***M"},"datePublished":"15 March 2018","name":"It is good for making brows and lashes a shade darker","reviewBody":"I have blonde lashes and brows. I use this eye brow and eye lash gel when my brows and lashes need dying but still have a bit of color left in them. It is quite good for making brows and lashes a shade darker. You can also use this for taming unruly brows too."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"H***N"},"datePublished":"30 July 2016","name":"Clear gel is good, but requires frequent re-application and brush needs redesign.","reviewBody":"Helpful product to keep brows tidy, needs a moderate to light touch and frequent re-application to keep them in place. Which has to be managed artfully to avoid build up of cob-web like material on the brows!The brush needs a redesign imo, it is conical almost. I would prefer a slender, longer brush for ease of application and also as the pic clearly shows, the brush doesnt reach to the bottom of the tube. Meaning you either waste 15-20% of product or fiddle around with cotton buds to get full value.That said, it works for me better than anything else I've tried and have it on subscribe and save."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K***R"},"datePublished":"3 September 2015","name":"amazing and essential","reviewBody":"Love this product! It's a great price and great quality product and I've already been recommending it to family and friends. I use this for when I'm doing a full face of make up and it hold brilliantly. I used it for an 8 hour shift at work and it lasted all day and kept my eye brow shape perfectly."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"L***S"},"datePublished":"14 April 2020","name":"Good, not a very strong hold","reviewBody":"I bought this item to use to set my eyebrows after using gel brow. I have used other brands that have worked better and I feel as though this product isnt very durable. A few coats of the product and still it doesn't feel like there is anything on the brow hairs.. which might be brilliant for some but having fine hair, I need a product that will stay in place and hold and this product fails to do that"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***B"},"datePublished":"9 March 2016","name":"Does its job!","reviewBody":"Keeps my thick brows in place without making them seem even thicker than they are. The brush is pretty big, which is perfect for the size of my eyebrows. Someone with thinner brows may struggle with this, but this is the perfect product for someone who doesn't want to make their eyebrows any bigger"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"26 August 2017","name":"Don't buy!!","reviewBody":"Not great. First time I used it a couple of hours later it came off and left white little flakes on my eye brows. So I ended up washing it off. I then tried it a second time and the same thing happened.. Now it just sits in my make up bag unused. Waste of my money."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"H***T"},"datePublished":"3 February 2016","name":"Stay put perfectly","reviewBody":"This is a really nice brow gel. Unlike some other brands I have tried, this formula is not sticky and also does not make your eyebrows feel solid! They still feel like eyebrows - not rocks, but stay in place lovely. I use eyebrow pencil and this really makes it last longer with no smudges or stray hairs. Really impressed with this product and will definitely purchase again!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}}
