--- product_id: 48118391 title: "Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml" brand: "matrix" price: "¥4621" currency: JPY in_stock: true reviews_count: 13 url: https://www.desertcart.jp/products/48118391-matrix-so-silver-purple-toning-shampoo-illuminates-colour-300ml store_origin: JP region: Japan --- # Instant brightening & illumination Gentle cleansing with color pigments Neutralizes warmth & brassiness Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml **Brand:** matrix **Price:** ¥4621 **Availability:** ✅ In Stock ## Summary > ❄️ Illuminate your silver, own the spotlight. ## Quick Answers - **What is this?** Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml by matrix - **How much does it cost?** ¥4621 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/48118391-matrix-so-silver-purple-toning-shampoo-illuminates-colour-300ml) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Cool Tone Savior:** Purple pigments banish yellow undertones for flawless blonde, grey, and silver hair. - • **Gentle Yet Effective:** Cleanses hair softly while depositing color-correcting pigments for lasting freshness. - • **Salon-Grade Brightness:** Maintains vibrant, luminous color between salon visits—because your hair deserves VIP treatment. - • **Tailored for Silver & Blonde:** Specifically formulated to keep platinum, grey, and silver shades perfectly cool and radiant. - • **Weekly Ritual for Brassy-Free Hair:** Use 1-2 times weekly to keep brassiness at bay and follow with So Silver Conditioner for ultimate hydration. ## Overview Matrix So Silver Purple Toning Shampoo is a professional-grade 300ml formula designed to neutralize unwanted warmth and yellow tones in blonde, grey, and silver hair. Infused with blue-violet-green pigments, it instantly brightens and illuminates hair while gently cleansing and maintaining color vibrancy between salon visits. Ideal for weekly use, it ensures cool, luminous hair with reduced brassiness and enhanced shine. ## Description This professional haircare system has a combination of blue-violet-green direct dyes to create a silvery hue. So Silver starts to neutralise from 1st application.* *When using So Silver shampoo + conditioner, or So Silver shampoo + mask ​ Repair strength to reduce breakage Shampoo Conditioner Hair Mask Anti-Breakage Spray Multi-Tasking Hair Treatm Colour Protecting Conditi Glazing Queen Can I use this on natural grey hair? Yes, it is excellent for brightening natural grey and silver hair. How long should I leave it on? Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. Will it turn my hair purple? If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. Does it cleanse well? Yes, it gently cleanses while depositing colour-correcting pigments. Should I use a conditioner after? Yes, follow with the So Silver Conditioner for hydration and shine. ## Features - COMBATS WARMTH: This professional neutralising shampoo uses cool purple pigments to combat unwanted warmth and yellow undertones in blonde, grey, and silver hair. - BRIGHTENS & ILLUMINATES: Instantly brightens your colour, leaving a cool, luminous finish. It helps to maintain your colour vibrancy between salon visits. - CLEANSES & PURIFIES: Gently cleanses the hair while depositing colour-correcting pigments, ensuring your blonde or silver tones stay fresh and bright. - TARGETED TONING: Perfect for blonde, platinum, grey, and silver hair, helping to maintain your ideal cool shade between salon appointments. - FOR WEEKLY USE: Ideal for use 1-2 times a week to keep brassiness at bay. Follow with the So Silver Conditioner to hydrate and nourish your hair. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B015ON4M5G | | Best Sellers Rank | 221 in Shampoos (Beauty) | | Country Of Origin | España | | Date First Available | 22 Sept. 2015 | | Is Discontinued By Manufacturer | No | | Item Model Number | E1652603 | | Manufacturer | Matrix | | Product Dimensions | 4.83 x 4.83 x 20.57 cm; 317.51 g | ## Product Details - **Age range (description):** Adult - **Brand:** Matrix - **Hair type:** Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver - **Item form:** Liquid - **Scent:** Unscented ## Images ![Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 1](https://m.media-amazon.com/images/I/61dLgAL39IL.jpg) ![Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 2](https://m.media-amazon.com/images/I/71390YQO-gL.jpg) ![Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 3](https://m.media-amazon.com/images/I/71YIW78VL5L.jpg) ![Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 4](https://m.media-amazon.com/images/I/61-8h4IdrML.jpg) ![Matrix, So Silver Purple Toning Shampoo, Illuminates Colour, 300ml - Image 5](https://m.media-amazon.com/images/I/615116zHDCL.jpg) ## Questions & Answers **Q: Can I use this on natural grey hair?** A: Yes, it is excellent for brightening natural grey and silver hair. **Q: How long should I leave it on?** A: Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation. **Q: Will it turn my hair purple?** A: If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully. **Q: Does it cleanse well?** A: Yes, it gently cleanses while depositing colour-correcting pigments. **Q: Should I use a conditioner after?** A: Yes, follow with the So Silver Conditioner for hydration and shine. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best ever so silver shampoo for grey, silver and white hair *by on Reviewed in the United Kingdom 25 March 2026* Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, 😆. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now 😂🤣, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. 💯 I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards).I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going. ### ⭐⭐⭐⭐⭐ Hard to please *by on Reviewed in the United Kingdom 7 July 2026* Perfect haur product ### ⭐⭐⭐⭐ Great! *by on Reviewed in the United Kingdom 28 June 2021* This shampoo really works well but it dries my hair out terribly so conditioner is a must! It really tones down the yellow tones in my hair and it looks lovely after washing. ## Frequently Bought Together - Matrix Hair Shampoo, For Blondes, Greys and Silvers, Tones + Neutralises, Total Results, So Silver - Matrix | Hair Conditioner for Damaged Hair, Strengthens, Anti-Breakage, Total Results InstaCure - Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/48118391-matrix-so-silver-purple-toning-shampoo-illuminates-colour-300ml](https://www.desertcart.jp/products/48118391-matrix-so-silver-purple-toning-shampoo-illuminates-colour-300ml) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-08-26*