Can I use this on natural grey hair?

Yes, it is excellent for brightening natural grey and silver hair.

How long should I leave it on?

Leave on for 3 minutes for subtle toning, or up to 5 minutes for maximum neutralisation.

Will it turn my hair purple?

If left on too long on very porous hair, it may leave a slight tint. Follow the timing instructions carefully.

Does it cleanse well?

Yes, it gently cleanses while depositing colour-correcting pigments.

Should I use a conditioner after?

Yes, follow with the So Silver Conditioner for hydration and shine.

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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So Silver Purple Toning Shampoo, Illuminates Colour, 300ml | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care

Product ID: 48118391

Details

Age range (description)
Adult
Brand
Matrix
Hair type
Blonde Treated
Item form
Liquid
Scent
Unscented

💡Instant brightening & illumination

🧴Gentle cleansing with pigment deposit

❄️Neutralises warmth & brassiness

¥6552

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

❄️ Illuminate your silver, own the spotlight.

TAILORED TONING - Perfectly crafted for blonde, platinum, grey, and silver hair to keep your shade on point.
COOL TONE SAVIOR - Purple pigments banish yellow undertones for flawless silver & blonde hues.
GENTLE YET EFFECTIVE - Cleanses hair while infusing color-correcting pigments for lasting freshness.
SALON GRADE BRIGHTNESS - Maintains vibrant, luminous color between professional visits.
WEEKLY RITUAL ESSENTIAL - Use 1-2 times weekly to keep brassiness away and follow with So Silver Conditioner for hydration.

Matrix So Silver Purple Toning Shampoo is a professional 300ml formula designed to neutralize unwanted warmth and yellow tones in blonde, grey, and silver hair. Infused with cool purple pigments, it instantly brightens and illuminates hair color while gently cleansing and depositing color-correcting pigments. Ideal for weekly use, it maintains vibrant, cool tones between salon visits, ensuring your silver and blonde shades stay fresh, luminous, and brass-free.

Specifications

ASIN	B015ON4M5G
ASIN	B015ON4M5G
Active Ingredients	Silver
Age Range Description	Adult
Benefits	Helps to neutralise yellow undertones.
Best Sellers Rank	4,026 in Beauty ( See Top 100 in Beauty ) 196 in Shampoos (Beauty)
Brand Name	Matrix
Collection Name	So Silver
Country Of Origin	España
Country of origin	España
Customer Reviews	4.5 4.5 out of 5 stars (5,131)
Customer reviews	4.5 4.5 out of 5 stars (5,131)
Date First Available	22 Sept. 2015
Global Trade Identification Number	03474630741713, 03474636562114
Hair Type	Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver
Is discontinued by manufacturer	No
Item Dimensions	48 x 48 x 206 millimetres
Item Form	Liquid
Item Type Name	Shampoo
Item Weight	318 g
Item model number	E1652603
Liquid Volume	300 Millilitres
Manufacturer	Matrix
Manufacturer	Matrix
Manufacturer Part Number	E1652603
Model Number	E1652603
Number of Items	1
Other Special Features of the Product	Illuminates
Package Size Name	Full Size
Product Dimensions	4.83 x 4.83 x 20.57 cm; 317.51 g
Recommended Uses For Product	Apply to wet hair, lather, and leave on for 3 minutes for subtle neutralisation, or up to 5 minutes for maximum effect. Rinse thoroughly.
Scent Name	Unscented
Suitable Hair Colour	Silver
UPC	721866523952
Unit Count	300.0 millilitre

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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