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❄️ Illuminate your silver, own the spotlight.
Matrix So Silver Purple Toning Shampoo is a professional-grade 300ml formula designed to neutralize unwanted warmth and yellow tones in blonde, grey, and silver hair. Infused with blue-violet-green pigments, it instantly brightens and illuminates hair while gently cleansing and maintaining color vibrancy between salon visits. Ideal for weekly use, it works best when paired with the So Silver Conditioner for hydration and enhanced shine.













| Asin | B015ON4M5G |
| Best Sellers Rank | 249 in Shampoos (Beauty) |
| Date First Available | 22 Sept. 2015 |
| Is Discontinued By Manufacturer | No |
| Item Model Number | E1652603 |
| Manufacturer | Matrix |
| Product Dimensions | 4.83 x 4.83 x 20.57 cm; 317.51 g |
User
Best ever so silver shampoo for grey, silver and white hair
Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, 😆. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now 😂🤣, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. 💯 I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards).I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going.
User
excellent,
brilliant
User
Great!
This shampoo really works well but it dries my hair out terribly so conditioner is a must! It really tones down the yellow tones in my hair and it looks lovely after washing.
User
Works exactly how it says
Great value for money. Really leaves my hair feeling clean and removes all brassy tones from the colour.
User
Hard to please
Perfect haur product
User
Works really well on grey hair
Lathers up lovely
User
Nice shampoo, shame about the container
I love the shampoo but the container is very fragile. If you accidentally drop it in the shower it will split. Not only do you lose a lot of the contents but the broken pieces have very sharp edges.
User
Very Purple - tones down 'yellow' very well
I really like this shampoo. There is no really a strong scent with it - which is perfect for me as I prefer my shampoo and conditioner to be relatively neutral.The colour is really dark purple so be aware to wash your hands thoroughly after use as it did stain my nails the first time I used it.You don't need too much - it has good coverage - I have very long hair and I only use a small amount.
User
Amazingly effective
I will buy this product again and again. It works very effective by giving my blonde highlightsa beautiful ash tint. Also, my natural grey hair is more manageable and shiny. Thanks so much!
User
Gråt hår
Billigt o bra
User
Idéal
Efficace pour déjaunir les cheveux blancs.Agréable à utiliser.Utiliser en petites quantités car bien concentré.
User
Uygun fiyatlıydı
Eşim için aldık, memnun kaldı.
User
Matrix champoo
Lovely shampoo gives your silver hair a lovely boost
Trustpilot
4 days ago
1 week ago