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⚡ Lighten smarter, shine brighter—your blonde’s new best friend!
John Frieda Go Blonder Controlled Lightening Spray is a 100ml heat-activated spray designed to gradually lighten blonde hair by up to two shades within 3-5 uses. Formulated with natural citrus and chamomile extracts, it offers a gentle, silicone- and ammonia-free solution for color-treated hair. Ideal for enhancing blonde tones with controlled, natural-looking results, it works best when used with heat styling tools and is not suitable for naturally dark or platinum shades.


















| ASIN | B01DSSO6VY |
| Benefits | Lightening |
| Best Sellers Rank | 11,159 in Beauty ( See Top 100 in Beauty ) 163 in Hair Sprays |
| Brand Name | John Frieda |
| Customer Reviews | 4.4 out of 5 stars 7,797 Reviews |
| Global Trade Identification Number | 05037156227468, 05037156278118 |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Form | Spray |
| Item Volume | 100 Millilitres |
| Item Weight | 100 Grams |
| Item form | Spray |
| Liquid Volume | 100 Millilitres |
| Liquid volume | 100 Millilitres |
| Manufacturer | Kao |
| Manufacturer Contact Information | Kao (UK) Limited, London, EC1A 2DY. |
| Material Type Free | Silicone Free, Paraffin Free, Petroleum Free, Mineral Oil Free, Propylene Glycol Free, Soy Free, Gluten Free, Dairy Free, Paraben Free, Alcohol Free, Ammonia Free Material Type Free Silicone Free, Paraffin Free, Petroleum Free, Mineral Oil Free, Propylene Glycol Free, Soy Free, Gluten Free, Dairy Free, Paraben Free, Alcohol Free, Ammonia Free See more |
| Number of Items | 1 |
| Product benefits | Lightening |
| Scent | Citrus |
| Scent Name | Citrus |
| UPC | 721866604811 |
| Unit Count | 100.0 millilitre |
N**E
Great lightening and not harsh on hair
I love this product and have been using for a few years. I find it great to give my dull winter darker blonde roots a lift. The smell is lovely and lights, and amongst the best for this kind of hair lightening product. I find this product goes not dry out my hair and isn’t harsh at all. Works great on towel dried hair, with the assistance of a hair dryer. Can also be used in the summer under sunshine for the same effect.
P**Y
Effective Gradual Hair Lightener
The John Frieda Go Blonder Controlled Lightening product is a reliable choice for achieving subtle, natural-looking blonde enhancement. For me, it's an "ok" product, meaning it delivers consistent results as expected. It's easy to use, and when combined with heat, it gradually lightens hair without harshness. This controlled lightening allows you to achieve your desired shade without over-processing. It helps extend time between salon visits by blending roots and refreshing overall blonde tones. The quality is good for a home lightening product, and it offers great value by giving you control over your blonde. It's a convenient and effective way to maintain brighter hair. I'd recommend it for those wanting a gradual, gentle lift to their blonde, and I would consider buying it again.
B**Y
Works but not quite as blonde as I hoped.
This spray does work at lightening hair but just not as much as I had hoped. My son usually goes really fair haired in the summer months but we decided to give this a go during the summer holidays to help it along faster than the sun lightening his hair. As we only used on the top of his hair and left the back and sides you really can see the difference in colour. Only thing is it’s left a rather orange tone compared to the blonde he usually gets naturally. He liked it none the less though. Great alternative to hair dye or bleaching. Just be careful with your hands and use gloves as I had sore fingers after learning the hard way and blowing drying my sons hair while running my fingers through it. Hasn’t made my sons hair feel dry or dead. I would recommend just as long and your trying this for fun or as a quick or temporary fix.
R**E
Works
Works
L**E
Obsessed!!!
My natural hair colour is light brown and i prefer it to look a bit blonder but don't like the constant upkeep, so I usually have a balayage done as it grows out more naturally and I don't have to go back every month for touchups. It has been almost 8 months since my last balayage so my roots had grown out a lot and my hair colour was looking overall a bit dark for my liking. Last time I went to the hairdressers, a lot of hair broke off because it was so damaged, so I didnt want to fork out 200+ quid just to risk another disaster! I only wanted to lighten a bit overall and give it a refresh so thought i'd give this a go. My GOODNESS it did exactly what i wanted, in fact even better! Gave my hair colour a significant overall lift after just 4 uses (definitely more than 2 shades!), and my hair has kept its strength and texture- no damage whatsoever. I was even able to slightly recreate the balayage look by concentrating the spray on the mid-ends, and picking out some little 'highlights'. Obviously its not exactly the same as a salon job but it was exactly what I wanted. It did make me go very brassy but thats just what happens when you lighten brown hair without toner, i just used purple shampoo and it looks amazing now. I'm so happy and saved a fortune!! It says on the spray not to use it on existing highlights or brown hair, but I did and it was fine! You definitely need toner/purple shampoo though to fix the redness.
L**A
Works well for colour, but caused some hair shedding
I’ve used this spray several times and the lightening effect is undeniable it gives a very natural blonde tone, and people often thought it was my natural hair colour. Used together with a purple shampoo, it helped reduce brassiness and kept the tone cooler. However, after a while I noticed my hair becoming weaker and some shedding. It might be better to use it at longer intervals to give hair time to recover. The product works gradually, so you can control the result, but frequent use can take a toll on hair health.If you’re after a sun kissed look without harsh lines, it delivers just make sure to deep-condition and space out applications.
D**E
Awesome
Well..... ive just used this for the first time....ive been unlucky in the fact that my hair dressers appointments have been every lock down!!... can ya believe it!!! In the non covid days I used to have half a head of highlights and a cut and blow dry....This lockdown my roots are really baaaad and so dark!!! I was desperate and ordered this stuff...then read all the bad reviews!! I very nearly chucked it in the bin after reading all the bad stuff! But also in a sick and stupid way thought.....what the hell ive been made redundant, im in a lockdown.....whats the worst that could happen?! So just went along with it...OMG I'm so pleased I did, ive only applied this spray once and it has already made my roots blend in and my hair brighter and its still soft and in great condition!! Im assuming that the bad reviews are due to people using poor quality shampoos and conditioners and perhaps getting a little spray happy, before use a week ago I left olaplex 3 on my hair for about 6 hours then made sure before I used this spray that I washed my hair with a moisturising shampoo (Sebastian penetrate) and then the same brand conditioner but left this on towel dried hair for about an hour before washing out, then applied the spray on the roots then used a tangle treezer brush to distribute through my hair....I had no idea what I was doing but just blagged it....then got the hair dryer out ( I never normally blow dry always leave to dry naturally then use the straighteners) and just dried away.....once dried got the good ol ghds out!.....I can not believe the difference after one go I am so chuffed! Im going to leave it a week then do the same again then I genuinely think that's all I will need!! I think if you use good hair products and your hair genuinely lightens normally in the sun then this will absolutely work for you.... if your hair is in poor condition and your are worried about it from looking at reviews don't do it!
V**Y
Amazed by this
I purchased this along with the matching shampoo and conditioner and my hair has now got natural highlight much lighter than my hair was. It has never been died and is considerably lighter than before using it. I can’t believe how well it has worked and only needed 2 applications. My hair was light brown and now looks like a dirty blonde with highlights. Spray onto the roots and brush down so you don’t get lumps of lighter hair and more natural looking lift.
F**A
Funziona!
mi piace moltissimo, pensavo mi rendesse i capelli ramati (temevo un pò) invece no! secca leggermente i capelli ma abbinato ad una buona maschera idratante ne vale proprio la pena! sono innamorata del mio colore... un bel biondo brillante, e l'ho utilizzato fino ad ora 3 volte. Al contrario della lozione Shultz alla camomilla, questo prodotto regala un biondo stupendo!
G**E
Bon produit
Je recommande
C**T
Parfait 👍
Je suis blond cendré avec mes cheveux blonds clair, roux et blancs. Ça donne une petite touche de lumière dans mes cheveux sans être agressif.
E**A
Excelente resultado
He comprado esta crema por primera vez y estoy muy contenta con el resultado. Poco a poco mi cabello se ha ido aclarando y el tono rubio se ve más intenso, brillante y bonito.
B**B
Light
If you want your hair to be lighter 2 - 3 shades get it
Trustpilot
3 weeks ago
2 months ago