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💧 Unlock the secret to skin that stays hydrated, calm, and confidently radiant all day!
E45 Moisturising Lotion is a 500ml dermatologically tested, fragrance-free lotion designed for dry and sensitive skin. Featuring a hypoallergenic lanolin formula, it delivers deep, long-lasting hydration while reducing redness and irritation. Suitable for daily use on the whole body, including the face, and safe for babies over 3 months, this trusted skincare staple has been clinically proven to improve skin condition within two weeks.













| ASIN | B001RYSEVK |
| Active Ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Active ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 32 in Home & Kitchen ( See Top 100 in Home & Kitchen ) 1 in Ice Cube Moulds & Trays |
| Brand | E45 |
| Brand Name | E45 |
| Container Type | Bottle |
| Country as Labeled | United Kingdom |
| Customer Reviews | 4.7 out of 5 stars 18,713 Reviews |
| Item Dimensions | 46 x 90 x 205 millimetres |
| Item Form | Lotion |
| Item Type Name | E45 Lotion Pump |
| Item Volume | 16.9 Fluid Ounces |
| Item Weight | 500 Grams |
| Item dimensions L x W x H | 46 x 90 x 205 millimetres |
| Item volume | 16.9 Fluid Ounces |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Contact Information | Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK PO Box 4044, Slough, SL1 0NS. ROI Citywest Business Campus, Dublin 24. |
| Manufacturer Part Number | 168154 |
| Material Features | Fragrance Free, Hypoallergenic, Vegetarian |
| Material Type Free | Oil Free |
| Model Name | E45 |
| Model Number | 100905958 |
| Number of Items | 1 |
| Other Special Features of the Product | moisturising;dermatologically tested |
| Recommended Uses For Product | Dryness |
| Scent Name | Unscented |
| Skin Type | Dry |
| Special Ingredients | Petrolatum |
| Special feature | moisturising;dermatologically tested |
| Specific Uses For Product | Dryness |
| Target Use Body Part | Whole Body |
| Unit Count | 500.0 millilitre |
G**7
Great value moisturisng lotion that helped restore my dry skin
I was looking for some type of moisturiser for my dry legs caused by sun bathing in the UK heatwaves this year. I am not a brand person and just want something that worked without paying a premium price for a named product. After some research I came to this E45 product and after looking at a lot of the positive reviews it just seemed a no brainer. The wife also was very positive about the product too although she does spend a lot of money herself on high end branded products. You get a large amount for not a lot of money and I found it really nice to apply, its non-greasy absorbs well and fragrance free too. In a short space of time it has removed the dryness of my legs and has given my sun tan a nice shine which I hope to keep longer now hopefully well after the UK summer has passed. Easy to recommend to others.
S**R
Great product.
This moisturising lotion has been fantastic for my dry, sensitive skin. The texture is light, absorbs quickly, and doesn’t leave any greasy residue. After a few days of daily use, my skin felt noticeably softer and less itchy, with redness reduced. There’s no strong fragrance, which I really appreciate, and it’s gentle enough for everyday use. Overall, a reliable, soothing lotion that delivers long‑lasting hydration.
K**E
E45
Excellent value for money. Makes your skin really soft, absorbs into your skin easily, great for dry skin.
S**︎
Non irritating + better for body dryness
Firstly, I really admire that this isn’t scented as I use this for occasional dry sensitive patches that are easily irritated by things like essential oils and perfume. Secondly, I’ve come to notice the effectiveness changes depending on environmental temperatures as in winter it’s shown to personally have the best effects and absorption and keep the areas moisturised, smooth and none irritated,hence a good longevity. Used in moderation, as a little goes a long way, it does a good job. However it can fairly easily become greasy and I’ve personally found it too thick of a cream to use on my facial combination skin.
Ą**Ý
Totally recommend it if you wanna try it.
My wife's been raving about this body cream lately. She uses it all the time, and her skin has never looked better. It's definitely her go-to product for keeping her skin so soft and hydrated. She says it works wonders, especially after a shower. It absorbs really well and doesn't leave any greasy residue behind. Honestly, I'm thinking of trying it myself because her skin is so smooth. It's such a great find for her, and she's super happy with the results. I'm glad she found something she loves so much for her skincare routine.
A**A
Excellent Moisturiser for Dry Skin!
A gentle and effective moisturising lotion that helps keep dry and sensitive skin soft and hydrated. It absorbs well, feels comfortable on the skin, and is suitable for everyday use. A trusted choice for maintaining healthy-looking skin.
A**R
Exceptional moisturiser at a great price
Great moisturiser, no fragrance which I like if I’m wearing perfume and exceptionally good value
A**2
Lightweight, quick to absorb and works!
I was getting incredibly dry skin on my legs after showering, I think because we are in a hard water area. After researching, I was recommended this E45 cream. I was a little sceptical as I know E45 is thick, but this lotion is lightweight and non-greasy and keeps my skin soft for days! It absorbs quickly leaving my skin feeling soft and hydrated. I also feel like compared to many moisturisers it is good value for money.
M**L
Great quality.
Excellent product.
P**F
Excellent quality
This is perfect for my skin making it soft and zero stickiness.
S**Y
Anche come sapone...
Crema emolliente morbida e facilmente assorbibile. Mio papa' la usa per trattare la sua pelle secca ed eczema, anche come sostituto del sapone o doccia gel...
J**R
E45 la crème pour la famille
Le lait E45 doit non seulement ma fierté personnelle mais pour toute la petite famille à savoir La femme Mes enfants Nous utilisons tous E45 MERCIIII JEAN ROGER EBALE
F**A
E45 Moisturizer
⭐ Featured product ⸻ I’ve been using E45 Moisturizing Lotion for a while now and it’s become a staple in my routine, especially for dry and sensitive skin. The texture is lightweight and absorbs quickly without feeling greasy, which I really appreciate for daily use. It leaves my skin feeling soft, smooth, and comfortable almost instantly. I also like that it’s fragrance-free, making it gentle enough for sensitive skin and even safe for the whole family. It works really well at keeping dryness under control, and with consistent use, I’ve noticed less roughness and irritation. It’s a simple, no-fuss moisturizer that does exactly what it promises—hydrates and protects the skin barrier. (E45) That said, if you prefer lotions with active ingredients like hyaluronic acid or a more luxurious feel, this might feel a bit basic. But for everyday hydration, especially for dry or eczema-prone skin, it’s very reliable. Overall, a great affordable moisturizer that gets the job done. I would definitely repurchase.
Trustpilot
1 week ago
2 days ago