Aveda Men Pure-Formance Care Clay

I love this product. A little on the expensive side but you get what you pay for, quality. Smells nice and lasts the whole day. Application: a dime size is enough for short to medium hair. Aveda delivers a product that sits well in your hair without feeling greasy. I wouldn’t say it’s matte but has a low shine finish.

I’ve tried plenty of hair products over the years, but this has been my go-to for over five now, and for good reason. It has the perfect balance of hold and flexibility - strong enough to keep my style in place but light enough to let my hair’s natural waviness come through. It never feels greasy or heavy, and it gives a matte, natural finish rather than that overly slick or stiff look. Bonus: it smells great too. If you’re after a reliable, long-lasting product that keeps your hair looking effortless but controlled, this is the one!

Excellent product with a great scent

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay. There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter. This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).

What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend!

Super strong hold and very good value for money considering you just need a pea sized portion to style the hair.

Non existant hold... very very light.

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

My husband loves this product. Just the right amount of hold, not shiny.

Gibt ordentliches aber natürliches Volumen ins Haar, ohne es zu verkleben und fettig zu machen. Volumen sieht sehr natürlich aus, nicht so auftoupiert, wie es teilweise mit Haarpulvern oder sonstigen Volumenpasten oft der Fall ist. Das Haar wirkt auch nicht stumpf wie bei anderen Volumenprodukten. Das Haar wird kompakt geformt, ohne wie ein Block zu wirken, sondern eher locker und trotzdem mit sehr gutem Halt, der den ganzen Tag und auch noch danach anhält. Insgesamt mattes Finish, fast so, als hätte man kein Produkt im Haar. Geruch ist nicht sensationell, aber erfrischend & würzig, bisschen Richtung Rasierwasser gehend, männlich eben, was gut ist. Was auch gut ist, wenn man aus Versehen etwas zuviel reintut, dann verklebt es nicht, man fährt paarmal durchs Haar und der Look passt wieder. Ein wirklich fantastisches Produkt, zumal die Inhaltsstoffe natürlich sind, jedenfalls steht Aveda für relativ chemiefreie Ware. Ich werde es trotz sehr hohem Preis wieder kaufen, habe bislang kein besseres Produkt in den Haaren gehabt. Für meine dünnen (und leider lichter werdenden) Haare das bisher beste Produkt, und ich habe etliche probiert, hier mein Vergleich, aber bitte immer vor dem Hintergrund meiner beschriebenen Haareigenschaften: Sebastian Craft Clay - zu fettig für mich, versträhnt die Haare Redken Clay 20 - dito Fudge Shaping Cream - dito Wella Texture Touch - dito Kevin Murphy Gritty Business - dito Baxter Clay Pomade - zu kiesig, Haar fühlt sich nicht mehr gut an, zuviel versträhnt das Haar ebenso, man muss zu sehr auf die Portionierung aufpassen Schwarzkopf Strandmatte - dito Kevin Murphy Undressed - zu leicht, macht zwar etwas Volumen, aber lässt die Haare viel zu trocken und spröde Kevin Murphy Nichtrider - ein sehr gutes Produkt, aber nicht so gut wie Aveda. Aber geht in die richtige Richtung, vielleicht besser für etwas dichteres & dickeres Haar American Crew Forming Cream - zu wirkungslos, hält nur wenige Stunden American Crew Fiber - bisschen wie KM Nichtrider oben, nur schlechter, da mehr Chemie und vor allem Parabene, in der Wirkung aber auch schwächer wie Nichtrider und wie Aveda sowieso Shan Rahimkhan true volume - zu wenig Halt, wenn man etwas zuviel nimmt, macht es das Haar auch fettig

The aveda hair clay smells good and is versatile, you can use it wet or dry and even wet still can obtain a matte look that doesn’t feel gross later in the day like a lot of Layrite stuff

If you are looking for strong hold and volume with some flex without the wet look and crispy feel this is it. It's expensive but you dont need much per style. It's water soluable so rinses out well. Best hair grooming product I have ever used.