Do you put it straight on your hair or do you mix it with something?

If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

How long does it last?

my pink one lasted over 2 months (faded but the colour stays long)

Can u put it on wet hair or dry? Please which is better

You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014

HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

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Directions Vivid Lavender Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Soft Purple Shade - 1 Pack

Product ID: 47939051

Details

Brand
La Riche
Colour
Lavender
Hair type
All
Item form
Liquid
Material Type Free
Paraben-free
Material feature
Cruelty Free

🌱100% vegan & cruelty-free

💜Soft purple-pink blend

💧Deep-conditioning shine

¥1564

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Description

💜 Dare to Lavender: Color that speaks your vibe, cruelty-free and conditioning-rich!

VIBRANT LAVENDER HUE - Turn heads with a luscious light purple shade that blends pink and purple tones for a unique, stylish look.
CUSTOMIZABLE COLOR PLAY - Mix with other Directions shades to craft your signature tone—perfect for the trendsetter who refuses to blend in.
ETHICAL BEAUTY STATEMENT - 100% vegan and cruelty-free, aligning your style with conscious, modern values.
NOURISHING DEEP CONDITIONING - Infused with a rich formula that boosts shine and hair health from the very first application.
GENTLE SEMI PERMANENT FORMULA - No ammonia or peroxide—enjoy flexible, fade-friendly color that refreshes your vibe wash after wash.

Directions Vivid Lavender Semi-Permanent Hair Dye offers a soft purple shade with pink undertones, formulated without ammonia or peroxide for gentle, flexible color. Its deep-conditioning, vegan-friendly formula nourishes hair while delivering vibrant, fade-resistant results. Ideal for pre-lightened hair and customizable through mixing, this 100ml dye supports ethical beauty choices with cruelty-free certification.

Specifications

ASIN	B00AZ1K6DA
ASIN	B00AZ1K6DA
Batteries	1 A batteries required.
Benefits	Conditioning
Best Sellers Rank	5,886 in Beauty ( See Top 100 in Beauty ) 69 in Semi-Permanent Hair Colour
Brand Name	La Riche
Colour	Lavender
Container Type	Bottle
Customer Reviews	3.8 3.8 out of 5 stars (1,525)
Customer reviews	3.8 3.8 out of 5 stars (1,525)
Department	womens
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	05034843001134
Guaranteed software updates until	unknown
Hair Color Permanence	Semi-Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Liquid
Item Weight	100 Grams
Item model number	4207
Manufacturer	La Riche
Manufacturer	La Riche
Manufacturer Part Number	4207
Material Features	Cruelty Free, Gluten Free, Vegan
Material Type Free	Paraben-free, silicone-free, sulphate-free, dye-free
Model Number	4207
Number of Items	1
Package Size Name	88ml
Product Dimensions	5.5 x 5.5 x 7 cm; 100 g
Product Warranty	2 year manufacturer
Recommended Uses For Product	Hair Dyeing
Set Name	Single Tube
Suitable Hair Colour	All Hair Colours
UPC	787734592642 880147817514 755332130436
Unit Count	100.0 millilitre

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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¥1564

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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