---
product_id: 47935793
title: "It's Pure Organic Herbal Hair Dye in Indigo Black 100g"
brand: "it's pure"
price: "¥5140"
currency: JPY
in_stock: true
reviews_count: 8
category: "It's Pure"
url: https://www.desertcart.jp/products/47935793-its-pure-organic-herbal-hair-dye-in-indigo-black-100g
store_origin: JP
region: Japan
---

# 100% Certified Organic Unique Indigo Black Shade Vegan & Cruelty-Free It's Pure Organic Herbal Hair Dye in Indigo Black 100g

**Brand:** it's pure
**Price:** ¥5140
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your hair game with nature’s purest black—because your roots deserve the best!

## Quick Answers

- **What is this?** It's Pure Organic Herbal Hair Dye in Indigo Black 100g by it's pure
- **How much does it cost?** ¥5140 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/47935793-its-pure-organic-herbal-hair-dye-in-indigo-black-100g)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethically Crafted:** Blended in the UK with fair trade, organic herbs from India, supporting sustainable beauty.
- • **Pure Organic Power:** First herbal hair dye certified by The Soil Association for unmatched natural quality.
- • **Hair Health Booster:** Henna-based formula enhances shine and volume while restoring damaged hair—no harsh chemicals.
- • **Custom Color Experience:** Indigo black adapts uniquely to your hair, creating a personalized, vibrant shade.
- • **Sensitive Skin Friendly:** Free from PPD, ammonia, gluten, and harsh preservatives—ideal for allergy-prone users.

## Overview

It's Pure Organic Herbal Hair Dye in Indigo Black is a 100g powder hair color that combines certified organic, vegan, and cruelty-free ingredients to deliver a semi-permanent, natural indigo black shade. Formulated with henna and high-quality herbal extracts sourced from fair trade farms, it enhances hair shine and volume without damage. Suitable for all hair and skin types, especially sensitive skin, this dye offers a unique, personalized color experience while supporting sustainable and ethical beauty practices.

## Description

It's Pure Organic Herbal Hair Dye in Indigo Black 100g : desertcart.co.uk: Health & Personal Care

Review: Great product that works well... - This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.
Review: Definitely contains PPD. Avoid at all costs if allergic - Ended up in hospital on steroids!!!! This hair dye is not natural as claimed. I patch treated was all ok and then boom! Massive allergy. I noticed the dye was jet black and would not wash out like normal henna. It is permanent and you can only get permanent colour with PPD. Do not buy if you are allergic to PPD

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- INDIGO BLACK HAIR DYE: It’s Pure indigo black dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00R7T1J8Y |
| Benefits | Organic & Easy to Apply |
| Best Sellers Rank | 1,735 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Colour | Indigo Black |
| Container Type | Box |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.4 out of 5 stars 221 Reviews |
| Full Cure Time | 3 Hours |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0623 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Carcinogen Free, Herbicide Free, Pesticide Free, Preservative Free, Phthalate Free, Diethanolamine Free, Paraphenylenediamine Free, Aluminum Free, Petroleum Free |
| Model Number | E0623 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Organic & Easy to Apply |
| Recommended Uses For Product | Hair coloring, Natural hair dye alternative, Sensitive skin use |
| Suitable Hair Colour | Black |
| Unit Count | 100.0 gram |

## Product Details

- **Brand:** It's Pure
- **Colour:** Indigo Black
- **Hair type:** All
- **Item form:** Powder
- **Material feature:** Gluten Free, Natural, Organic
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Organic & Easy to Apply
- **Unit count:** 100.0 gram

## Images

![It's Pure Organic Herbal Hair Dye in Indigo Black 100g - Image 1](https://m.media-amazon.com/images/I/51vTd-GOyLL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product that works well...
*by R***E on 1 December 2025*

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

### ⭐ Definitely contains PPD. Avoid at all costs if allergic
*by K***D on 24 June 2026*

Ended up in hospital on steroids!!!! This hair dye is not natural as claimed. I patch treated was all ok and then boom! Massive allergy. I noticed the dye was jet black and would not wash out like normal henna. It is permanent and you can only get permanent colour with PPD. Do not buy if you are allergic to PPD

### ⭐⭐⭐⭐⭐ Fantastic hair dye for allergic people does NOT contain PPD
*by N***T on 1 August 2026*

Absolutely fantastic hair dye I applied half of packet with warm water from tap make it into a creamy yoghurt consistency applied it to my hair I left it 2.5 hours and the green dye turned completely black I washed it off and I still had brassy brown bits with green tinge but after one night there turning jet black I might need a second dose but I only used half of packet cos I have short bob hair it’s brilliant this dose NOT contain PPD like some reviews say if it did I would react as soon as it touches my skin and nothing no burning no itching ignore the PPD reviews cos I’m highly allergic to that so I would of known there probably allergic to pure henna not ppd cos I would of been hospitalised if it did contain that it is messy gets everywhere but washes off everything super easy including skin ears and forehead and neck as soon as you wash off it clears from your skin no scrubbing and don’t use shampoo when washing off it need 3days to oxidise in the air to get your desired jet black colour highly recommended to anyone with allergies to ppd il be back thank you oh my hair was medium brown before this pic

## Frequently Bought Together

- Organic Hair Dye - Herbal Hair Colour Indigo Black by It39;s Pure Organics
- Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-09-15*