--- product_id: 476408129 title: "Italian Anti Yellow Shampoo | Purple Shampoo for Grey, Coloured, Blonde, Highlighted Hair | Blue Shampoo for Grey Hair | Neutralising Toner | With Argan Oil to Prevent Frizz" brand: "2.oh!" price: "¥3101" currency: JPY in_stock: true reviews_count: 8 url: https://www.desertcart.jp/products/476408129-italian-anti-yellow-shampoo-purple-shampoo-for-grey-coloured-blonde store_origin: JP region: Japan --- # Argan oil hydration Next-gen blue-violet pigments Italian-crafted luxury Italian Anti Yellow Shampoo | Purple Shampoo for Grey, Coloured, Blonde, Highlighted Hair | Blue Shampoo for Grey Hair | Neutralising Toner | With Argan Oil to Prevent Frizz **Brand:** 2.oh! **Price:** ¥3101 **Availability:** ✅ In Stock ## Summary > 💜 Unlock the power of Italian science for hair that speaks volumes! ## Quick Answers - **What is this?** Italian Anti Yellow Shampoo | Purple Shampoo for Grey, Coloured, Blonde, Highlighted Hair | Blue Shampoo for Grey Hair | Neutralising Toner | With Argan Oil to Prevent Frizz by 2.oh! - **How much does it cost?** ¥3101 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/476408129-italian-anti-yellow-shampoo-purple-shampoo-for-grey-coloured-blonde) ## Best For - 2.oh! enthusiasts ## Why This Product - Trusted 2.oh! brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Multi-Tone Mastery:** Perfect for blonde, grey, silver, bleached, and highlighted hair to maintain brilliance and shine. - • **Long-Lasting Vibrancy:** Micro pure pigment technology locks in color clarity and gloss for a polished, radiant finish. - • **Salon-Grade Color Revival:** Neutralizes brassiness with advanced blue-violet pigments for vibrant, cool tones every wash. - • **Deep Nourishment & Frizz Control:** Infused with argan oil and glycerin to hydrate, smooth, and tame frizz effortlessly. - • **Italian Innovation Meets Indian Hair:** Expertly formulated in Italy, tailored for Indian hair textures and climate. ## Overview 2.Oh! Italian Anti Yellow Shampoo is a premium purple-blue shampoo crafted in Italy specifically for Indian hair. It uses next-gen blue-violet pigments to neutralize yellow and brassy tones in blonde, grey, silver, and colored hair. Enriched with nourishing argan oil, it hydrates and controls frizz while delivering salon-quality shine and long-lasting color vibrancy. ## Description Expertly Crafted in Italy, Created for India using micro pure pigment technology and infused with nourishing elements, it maintains hair health while you enjoy vibrant, long-lasting Color’s like never before. Discover a spectrum of shades that redefine your style. Crafted in Italy, Created for India, our high performing products transform your hair care ritual. Made with Innovative formulations, nurture and enhance your locks for a delightful hair care experience with products like never before! Micro Pure Pigment Technology Bond Protecting Plex 2.Oh!TM Comfort Fragrance Technology Next Gen Blue-Violet Pigments Unique Hi-shine Clear Gloss Panthanol 5 Powerful Proteins 2.Oh! epitomizes a fusion of Italian legacy of pioneering innovation and cutting-edge technology in the beauty industry with our keen understanding of the intricacies of diverse Indian hair needs. Thus ensuring that each shade and formulation resonates with the essence of Indian beauty while meeting international standards of excellence. Neutralizes yellow and orange tones, eliminating brassiness in colored, highlighted, grey, and silver hair, leaving it vibrant and natural. Formulated with next-gen blue-violet pigments, it revives cool tones, enhancing color clarity and brilliance with every wash. Infused with nourishing argan oil, it deeply hydrates to prevent dryness, leaving hair soft, smooth, and manageable. The Italian formulation delivers a luminous, salon-like shine, ensuring your hair looks radiant, polished, and healthy after each use. World-Class Formulations Developed in cutting-edge Italian labs, using the highest quality, globally sourced ingredients. Blue-Violet Pigments Blue-violet pigments deposit on hair strands, neutralizing muddy yellow undertones effectively. How does it work? Opposite color wavelengths balance and cancel each other, neutralizing and removing unwanted hues. Enriched with Argan Oil Rich in fatty acids, it penetrates the hair shaft to seal in moisture and strengthen the cuticle. ## Features - CRAFTED IN ITALY, CREATED FOR INDIA: Experience the luxury of a formula crafted with precision and care in Italy. With a blend of advanced science and high-quality ingredients, this shampoo ensures your hair gets the indulgence and performance it deserves. - ANTI YELLOW SHAMPOO- Enriched with next gen crushed blue- violet pigments, this shampoo neutralises unwanted brassy and yellow tones, giving your hair a fresh and vibrant look. - PURPLE SHAMPOO FOR COLOURED HAIR - This shampoo is specifically designed to be an ultimate solution for blonde, silver, bleached, coloured, or brassy hair. It helps to maintain the vibrancy and shine of your hair. - SHAMPOO FOR GREY HAIR- Works like silver shampoo for grey hair to enhance and maintain your beautiful silver hair. Nourishing and brightening, it leaves your grey hair looking vibrant and lustrous. - BLUE SHAMPOO FOR TONING- Formulated with argan oil and glycerin to nourish, smooth, and protect against dryness and frizz. Not only does it tone your hair, but also nourishes your hair, leaving it soft, shiny, and manageable. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B09V2HTTWH | | Best Sellers Rank | #481 in Shampoos | | Country Of Origin | Italy | | Date First Available | 8 March 2022 | | Generic Name | Anti Yellow Shampoo | | Importer | SEASONS AND SOUL CONSUMER PRODUCTS PRIVATE LIMITED; Contact: +91 966-776-8014; Email: support@2pointoh.in | | Item Dimensions Lxwxh | 50 x 50 x 150 Millimeters | | Item Model Number | 2OH0012 | | Item Weight | 300 g | | Manufacturer | NG Electro Products Pvt. Ltd., NG Electro Products Pvt. Ltd., Unit-II, Plot No.36, HIMUDA Industrial Area, Phase-IV, Village Bhatolikalan, Tehsil Baddi, Distt. Solan(H.P.) 173205,India. | | Net Quantity | 300.0 Milliliters | | Packer | NG Electro Products Pvt. Ltd., Unit-II, Plot No.36, HIMUDA Industrial Area, Phase-IV, Village Bhatolikalan, Tehsil Baddi, Distt. Solan(H.P.) 173205,India. | | Product Dimensions | 5 x 5 x 15 cm; 300 g | ## Product Details - **Age Range (Description):** Adult - **Brand:** 2.Oh! - **Hair Type:** Chemically Treated - **Item Form:** Liquid - **Liquid Volume:** 300 Millilitres - **Material Type Free:** Paraben Free - **Product Benefits:** Color Protection - **Recommended Uses For Product:** Color Protection, Dryness, Dullness, Hair Breakage, Itchy Scalp - **Scent:** Floral - **Special Feature:** Vegan ## Images ![Italian Anti Yellow Shampoo | Purple Shampoo for Grey, Coloured, Blonde, Highlighted Hair | Blue Shampoo for Grey Hair | Neutralising Toner | With Argan Oil to Prevent Frizz - Image 1](https://m.media-amazon.com/images/I/51oxoLcYZ8L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Keeps Coloured Hair Looking Fresh *by on Reviewed in India 16 August 2026* I have wavy, colour-treated hair and bought this shampoo to reduce the yellow tones in my lighter sections. It does a good job of keeping my colour looking vibrant and fresh without making my hair feel dry or rough. My hair feels smooth and looks shinier after washing, and I noticed less frizz as well. I also used it with the 2.Oh! Color Protect Hair Mask, and the combination worked really well without causing any damage to my hair. The quality is good and I feel it is worth the price for maintaining coloured hair. ### ⭐⭐⭐⭐⭐ Great Product!! *by on Reviewed in India 17 August 2026* This purple shampoo has been a great addition to my hair-care routine. It helps reduce unwanted yellow and brassy tones and leaves blonde, highlighted, or grey hair looking fresher and more vibrant. The formula feels gentle and the argan oil helps keep my hair from feeling overly dry or frizzy after washing. A little goes a long way, and it’s especially useful for maintaining salon-like colour between visits. ### ⭐⭐⭐⭐ Affordable luxury products *by on Reviewed in India 24 July 2025* I tried the 2.Oh! haircare products and was pleasantly surprised! The Leave-In Conditioner and Hair Repair Serum left my hair soft, smooth, and frizz-free without feeling greasy. The Reconstruction Hair Mask is a must-try for dry or damaged hair—it made my hair feel deeply nourished. The Anti-Yellow Shampoo works well to tone brassiness, and the Semi-Permanent Hair Color in Burgundy gave a rich, vibrant hue while the Clear Gloss added a beautiful shine. Overall, a well-rounded range that delivers great results with affordable luxury vibes. ## Frequently Bought Together - 2.Oh! Italian Anti Yellow Shampoo | Purple Shampoo for Coloured, Highlighted, Blonde Hair | Neutralising Hair Toner for Bleached Hair | Blue Shampoo for Grey Hair | With Argan Oil for Dry Frizzy Hair - 2.Oh! Italian- Hair Gloss | High Shine Hair Gloss Treatment | Semi Permanent Clear Gloss | Salon- Like Glossy Hair| Shiny and Smooth Hair | Enriched with Argan Oil | Lasts up to 2-3 Washes - 2.Oh! Italian Hair Repair Serum In Crème | For Dry Frizzy Hair with Active Repair Catalysts | Prevents Frizz and Breakage | Hair Serum for Women and Men | Keratin, Argan Oil | Lightweight, Non-Greasy --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/476408129-italian-anti-yellow-shampoo-purple-shampoo-for-grey-coloured-blonde](https://www.desertcart.jp/products/476408129-italian-anti-yellow-shampoo-purple-shampoo-for-grey-coloured-blonde) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-20*