L’Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Violet 5.26, x1 pack

I just love this hair colour, I’ve used it few times & it’s a beautiful vibrant colour I find other hair dyes are a bit dark, but not this one & it makes my hair feel amazing

I have darkish brown hair and the colour has shown up well, nice pinky purple. However the smell was really strongly astringent and the liquid was very runny (I got little splatters of it all over the bathroom even though I was trying to be careful). Would use again but take care!

Easy to use , but wash out looked like I killed someone in my bathroom...hair looks great tho

I came across the gel hair dye in Boots. Thought I'd give it a go. I absolutely loved it so bought another 2 from amazon. The colour came out absolutely perfect and stayed for ages too. Really happy with the product, I won't be going back to a normal dye any time soon.

Been dying my hair this colour for years because I love it! It does fade after a couple of weeks, but then I do it every 4/5 weeks to keep on top of regrowth! Always getting compliments. Pic supplied is about week 3 of doing it! My hair is dirty brown naturally with some grey appearing.