---
product_id: 471244867
title: "The Client Retention Handbook for Digital Marketing Agencies: How to Keep Clients on Board Long-Term and Reduce Churn"
price: "¥7899"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/471244867-the-client-retention-handbook-for-digital-marketing-agencies-how-to
store_origin: JP
region: Japan
---

# The Client Retention Handbook for Digital Marketing Agencies: How to Keep Clients on Board Long-Term and Reduce Churn

**Price:** ¥7899
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- **What is this?** The Client Retention Handbook for Digital Marketing Agencies: How to Keep Clients on Board Long-Term and Reduce Churn
- **How much does it cost?** ¥7899 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/471244867-the-client-retention-handbook-for-digital-marketing-agencies-how-to)

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## Description

While there are hundreds of books focused on ‘getting’ clients for your Digital Marketing Agency, nobody tells you the harsh reality: If You Can’t KEEP Clients, You Don’t Have a Business And this is a big deal because… A 5% increase in client retention can improve profits by between 25% and 95% So how do you get them to stay? Believe it or not, it’s not just about results. Getting clients to stay with you long term boils down to 3 key elements referred to in the book as “the sticky triad” and you have to get all your ducks in a row… If you’re reading this now - chances are you’re frustrated because you haven’t quite figured out HOW to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of. Clients have options, & they know it, and without the ‘sticky triad’ you’ll end up… Landing two new clients only to lose one, leaving you & your team deflated, frustrated & questioning your abilities. Scratching your head in disbelief as the dreaded glass ceiling rears its ugly head, stifling your growth & restricting your cash-flow. Watching in frustration as client after client walks out the door & into the open arms of your competitors. In this book you will discover the proven, step-by-step processes the author used to not only get enough clients to build a 7 figure agency, but KEEP them and generate an abundance of referrals. There is a specific formula to getting it right, and it goes far deeper than simply “getting results.” Knowing what to say and how to say it at every critical touch point along the way, and then passing on that skill by training the best possible employees for the job. “They’ve not only worked for me, but for countless other agencies! And I am supremely confident that they will work for you IF you apply them. Over the past 4 years I've taken these proven methods to keep more clients for longer, (creating exponential recurring revenue growth year on year) and helped dozens of agency owners from around the world do the same.” Josh Nelson – Author & Founder of The Seven Figure Agency And in this book you’re going to get those exact same strategies… This set of turnkey instructions will teach you: How Josh went from virtually bankrupt to running a hyper-growth agency that made the Inc 5000 list of fastest growing companies in the United States 4 years in a row How to manufacture quick wins for clients & give them precisely what they want, so they stick around 10x longer. The 5 steps to better retention & how to onboard clients so they respect and appreciate you – and never want to leave. How to stop taking on any & every custom project & CHOOSE your own clients (to reduce headaches & explode your scale-ability). The step-by-step automation process to communicate every step of the way & avoid the deadly mistake of high churn agencies How to Keep the maximum number of clients possible so you can bank on solid revenue figures at the end of each month “Josh tells you, step-by-step, how to get results for your clients, how to implement your own agency marketing, & how to design systems that grow with your agency long-term.” - Ryan Deiss, Founder & CEO of DigitalMarketer.com

Review: How You Do One Thing, Is How You Do Everything! - I stumbled across Josh Nelson and his 7 FIgure Agency in mid-2020. I attended several workshops, joined his "On-Ramp" program, read his first book "The Seven Figure Agency Roadmap" (and have read it cover to cover several times since) and immediately became a fan. In "The Client Retention Handbook" Josh lays out a commonsensical approach to the critical skill of retaining your agency's clients once you've landed them. I say commonsensical but in these days of 'self-proclaimed guru's everywhere', Josh is the antidote to hype and promises that won't come true. The Client Retention Handbook is a must-read for anyone in the agency space - although frankly, it works for anyone with a client roster that you want to retain long-term. This is a thoughtful, practical read on specific tips, practices, and processes to building long-term client relationships, streamlining your agency's onboarding and client launch roadmap, as well as delivering consistent results - and sharing those results consistently with your clients - so you can build profitable, long term relationships and avoid costly client churn. No hype. No promises. No ego. Just straightforward advice and a practical roadmap for engaging new clients and ensuring they remain profitable, long-term clients for your agency. On a personal note, Josh is one of the most selfless mentors I've ever had the pleasure of connecting with. I am a small agency startup, and Josh has provided advice and counsel along the way. He and his team are available for guidance and support, and he has even made his core programs available at no charge to help agency owners like me develop a systematic approach to building our agencies. If you don't know Josh, please grab a copy of his first book "The Seven Figure Roadmap". It is one of the best end-to-end solutions to starting up a digital marketing agency. It is the first time that anyone has ever put together all of the steps in a logical, coherent sequence that is almost 'paint-by-numbers' simple. Hard work? Yes. But having a well-thought-out roadmap is priceless. And his Client Retention Handbook is every bit as helpful, practical, and usable as all of his advice. If you're not following Josh, I think your hardwork and agency-building efforts will amplify using his approach. Josh has a saying "How You Do One Thing, Is How You Do Everything!" This book is yet another example of learning from Josh's mentorship and coaching to help grow your agency. He delivers! Consistency. Quality. Humility. Approachability.
Review: The Key To Building a Real Marketing Firm… - Josh Nelson is one of the realest, most down-to-Earth and legitimate marketing agency owners in the industry. I’m at the beginning of my journey and I’ve learned so much just from his free content he share’s in his FB group, as well as from his first book and now this book too. So many people teach to prospect prospect prospect and don’t worry about client results and not to worry about minimizing “perceived indifference.” This leads to a never ending revenue hamster wheel of highs and lows always trying to keep new client numbers above client churn rates. If you want sustainable growth, a good reputation and a legitimate marketing firm, rather than just a “sales firm,” you must put client retention as your number 1 priority, I believe. The name of the game is providing an invaluable service throughout the entire client lifecycle. This is how you can reach the “7 Figure Agency” checkpoint - and even possibly make the Inc 5000 like Josh’s agency. If you just prospect and focus on sales without having any idea of fulfillment and providing a great service, you’ll never get past $50k/month, let alone $30k/month.. It’s slower than diving straight into sales and figuring it out as you go, yes, but once you have a client enrollment, fulfillment & retention system built, it’s much easier to go from $0k/month to $83k/month… with way less headaches!! In my opinion the time it takes to read AND implement this book will pay off 10fold in terms of time saved (in the long run). Play the slow game like Josh and build a nationally recognized marketing firm, not just another fly-by-night “mArKeTiNg AgEnCy.” Amazing book and I’m beginning to implement it now. I cannot wait to join Josh’s SevenFigureAgency OnRamp program next month! If you’re serious about this business venture, follow everything and anything Josh Nelson puts out into the world. You’ll find him so refreshing and caring compared to an industry of “coaches” that don’t walk the talk, and, ultimately, only care about selling people on the agency dream.. That’s not the case with Josh - he is here for business and exemplifies amazing ethics that attract everyone who’s started an agency, and I literally mean Everyone!!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,231,121 in Books ( See Top 100 in Books ) #359 in Customer Relations (Books) #417 in Advertising (Books) |
| Customer Reviews | 4.8 out of 5 stars 133 Reviews |

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## Customer Reviews

### ⭐⭐⭐⭐⭐ How You Do One Thing, Is How You Do Everything!
*by S***. on August 19, 2022*

I stumbled across Josh Nelson and his 7 FIgure Agency in mid-2020. I attended several workshops, joined his "On-Ramp" program, read his first book "The Seven Figure Agency Roadmap" (and have read it cover to cover several times since) and immediately became a fan. In "The Client Retention Handbook" Josh lays out a commonsensical approach to the critical skill of retaining your agency's clients once you've landed them. I say commonsensical but in these days of 'self-proclaimed guru's everywhere', Josh is the antidote to hype and promises that won't come true. The Client Retention Handbook is a must-read for anyone in the agency space - although frankly, it works for anyone with a client roster that you want to retain long-term. This is a thoughtful, practical read on specific tips, practices, and processes to building long-term client relationships, streamlining your agency's onboarding and client launch roadmap, as well as delivering consistent results - and sharing those results consistently with your clients - so you can build profitable, long term relationships and avoid costly client churn. No hype. No promises. No ego. Just straightforward advice and a practical roadmap for engaging new clients and ensuring they remain profitable, long-term clients for your agency. On a personal note, Josh is one of the most selfless mentors I've ever had the pleasure of connecting with. I am a small agency startup, and Josh has provided advice and counsel along the way. He and his team are available for guidance and support, and he has even made his core programs available at no charge to help agency owners like me develop a systematic approach to building our agencies. If you don't know Josh, please grab a copy of his first book "The Seven Figure Roadmap". It is one of the best end-to-end solutions to starting up a digital marketing agency. It is the first time that anyone has ever put together all of the steps in a logical, coherent sequence that is almost 'paint-by-numbers' simple. Hard work? Yes. But having a well-thought-out roadmap is priceless. And his Client Retention Handbook is every bit as helpful, practical, and usable as all of his advice. If you're not following Josh, I think your hardwork and agency-building efforts will amplify using his approach. Josh has a saying "How You Do One Thing, Is How You Do Everything!" This book is yet another example of learning from Josh's mentorship and coaching to help grow your agency. He delivers! Consistency. Quality. Humility. Approachability.

### ⭐⭐⭐⭐⭐ The Key To Building a Real Marketing Firm…
*by E***T on September 7, 2022*

Josh Nelson is one of the realest, most down-to-Earth and legitimate marketing agency owners in the industry. I’m at the beginning of my journey and I’ve learned so much just from his free content he share’s in his FB group, as well as from his first book and now this book too. So many people teach to prospect prospect prospect and don’t worry about client results and not to worry about minimizing “perceived indifference.” This leads to a never ending revenue hamster wheel of highs and lows always trying to keep new client numbers above client churn rates. If you want sustainable growth, a good reputation and a legitimate marketing firm, rather than just a “sales firm,” you must put client retention as your number 1 priority, I believe. The name of the game is providing an invaluable service throughout the entire client lifecycle. This is how you can reach the “7 Figure Agency” checkpoint - and even possibly make the Inc 5000 like Josh’s agency. If you just prospect and focus on sales without having any idea of fulfillment and providing a great service, you’ll never get past $50k/month, let alone $30k/month.. It’s slower than diving straight into sales and figuring it out as you go, yes, but once you have a client enrollment, fulfillment & retention system built, it’s much easier to go from $0k/month to $83k/month… with way less headaches!! In my opinion the time it takes to read AND implement this book will pay off 10fold in terms of time saved (in the long run). Play the slow game like Josh and build a nationally recognized marketing firm, not just another fly-by-night “mArKeTiNg AgEnCy.” Amazing book and I’m beginning to implement it now. I cannot wait to join Josh’s SevenFigureAgency OnRamp program next month! If you’re serious about this business venture, follow everything and anything Josh Nelson puts out into the world. You’ll find him so refreshing and caring compared to an industry of “coaches” that don’t walk the talk, and, ultimately, only care about selling people on the agency dream.. That’s not the case with Josh - he is here for business and exemplifies amazing ethics that attract everyone who’s started an agency, and I literally mean Everyone!!

### ⭐⭐⭐⭐⭐ Great Framework for Marketing Agencies
*by J***S on August 19, 2022*

I run a Marketing agency for Churches, and I’ve come across Josh Nelson in many different ways in growing my agency, the most recent way being this book I’m reviewing. In the book The Client Retention Playbook for Digital Marketing Agencies, by Josh Nelson, Josh gives great help on how to keep clients. Unlike what the title could sound like, it’s not just simple advice on how to keep a client, it’s a framework on how to build your agency for success from the ground up to make your agency able to retain clients. And it’s not even a book based on theory. It’s based on his real-life years of experience (even making the Inc. 5000 for four years in a row). You can’t make the Inc. 5000 several years in a row by accident. This is why reading this book is a must for ALL agency owners, whether you do relatively well in keeping clients or not. Josh didn’t start his agency this way, so it’s not something that came naturally initially to him, either. In the book, he recalls a moment when a friend noticed that Josh’s agency had taken two steps forward and one step back by gaining 10 clients in a month and losing another 8 clients. Josh spent many thousands of hours and thousands upon thousands of dollars on courses and mentorship to arrive at this formula. This book will cost you a very tiny fraction of that. While I’m not a fan of Alabama Football (War Eagle!), Nick Saban is unarguably one of the greatest college football coaches of all time. If you were a football coach, how much would you pay to spend just a few minutes sneaking a peek at Saban’s playbook to learn his secrets? Reading this book (at such a low price), you can get just the equivalent of that for the agency world by reading Josh Nelson’s playbook on client retention for Marketing agencies. As Josh has written another book to help agencies get (and retain) clients, I’m glad to see that he’s put a short few-page summary in this book as well for agency owners who haven’t yet had a chance to read that book. This book goes head-first into essentially plug-and-play SOPs that you can put to use in your agency. He goes through these SOP frameworks and then also at the end of the book shows examples of other Marketing agencies that are using these frameworks in their agency. Even the last chapter is a great help, as it’s a short, quick summary of key points from the book. I highly recommend you read this book if you own a Marketing agency or are looking to start one. If you’re starting an agency, read this book first because it gives you advice that will keep you from making mistakes as you grow that agency.

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*Last updated: 2026-08-26*