COLOR WOW Curl Wow Flo-etry Vital Natural Serum – Rich-oil blend moisturizes dry, dehydrated strands from root to tip for instantly plump, plush, juicy curls | No weight or greasy feel

Why did you pick this product vs others?:I love this hair oil! It's not greasy and is very light weight. I have thick curly hair and this has by far has been the best product I've ever used. My curls stay together but the product doesn't weight down my hair and it makes my hair very soft. Highly recommend!

This product is awesome and worth the price.. I use it each time I wash my hair and my curls hold all day. It isn't sticky and doesn't weigh my hair down.

I really like this product and I like that it’s recommended to use in wet hair so I apply in the shower with less mess. This works really well with the curl wow Shook spray. It has a very mild scent, nothing overpowering or lingering.I typically use gel but with these two products I don’t need to unless I’m in a very humid environment. I do get slightly softer / fluffier curls but they still hold just fine. I’ve recommended this to a lot of my friends and they also love it!

It really works for curly hair. It just has a distinct scent.

It’s amazing!!

I generally love WOW products for my curly hair but this is just mediocre in my opinion. I have used it on its own and also accompanied by the "Shook" product and I have yet to achieve good results. I would not recommend.

Not worth the price. I have fine, curly hair and wanted to try this. I am unsatisfied with the results. It starts out fine, but by the end of the day, my hair is dull, dry, and unmanageable. I also looked up videos on how to use the product, but they did not help. I get better results just by leaving in my conditioner after I shampoo.

Works great for keeping your frizzy curls!