Underglow Blurring Primer by Iconic London for Women - 0.91 oz Primer

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value

Bought for holiday as I don’t like to wear foundation when away and with the heat! Fantastic for blurring out the skin and for a flawless look which also covered my freckles well too! Bought two!

Litter bit light colour, not the best one ,

Beautiful love it.. my daughter recommended it and I’m not sorry. Nice and easy to apply very effective. So I’m super happy. Thank you.

Lovely on skin. Mixes well with foundation too. Smells gorgeous but even though kept in box and upright on shelf the dropper leaks wasting a fair bit. Would advise not to keep in makeup bag but upright

An absolute go to for me. The best I've used.

It definitely has a nice shimmering effect, which is hard to achieve. However, I wouldn’t say it’s a great primer it doesn’t work with my foundation and just doesn’t help it stick. I’ve used other primers that work much better as actual primers. That said, if you want to use it to add shine to your body, it’s a great product (even though that’s not really what it’s meant for). I would say product is overpriced and it doesn’t hold long.

I love it

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

Great product

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.