AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz

98% Plant-Based Formula: Packed with natural ingredients like aloe vera, pea peptides, and botanical oils for a clean beauty experience. • Gentle Yet Effective: Cleanses without stripping, making it ideal for sensitive scalps, oily roots, and color-treated hair. • Scalp Soothing: Apple cider vinegar helps calm itchiness and reduce oiliness, while rosemary and mint oils offer a refreshing tingle. • Frizz Control & Shine: Seals the cuticle for smoother strands and a glossy finish. • Cruelty-Free & Vegan: No animal testing, and free from silicones, parabens, and synthetic fragrances.

I ordered this product for the fact that it will help seal the cuticle of my hair. My hair has become over moisturized from using products that are too heavy for my fine hair, and jas started to look and feel damaged. I used this shampoo for the first time last night and air dried my hair. Usually, if I air dry, my hair is completely stuck to my scalp and my hair looks nasty. And if I diffuse, my hair looks super poofy and frizzy. I have curly hair and have lost a lot of curl from being over moisturized and after the first use of this product, I'm seeing curls forming in areas that I havent seen curl in a long long time. My hair still needs fixing but I thing I'm headed in the right direction. My hair dried nicely too, it doesn't feel stuck to my scalp, it feels very light and fluffy. I'm going to continue to update this review as I wash my hair more with this product. As a disclaimer, I dont use conditioner because it hair doesn't need the added moisture and I just hate it. So I'm using this product alone, without the matching conditioner. Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke. It's not overpowering at all, it smells very natural and earthy, fully of essential oil scents. It made the whole shower experience very pleasant and honestly made me feel very relaxed. Five stars so far! Update: I've washed with this shampoo 4 times now and I'm still loving the results. Continuing to have curl in areas where I didn't before and my hair feels and looks much healthier. I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me!

This shampoo makes my hair so soft and it looks nice for 2 days! I usually have to wash my hair daily so 2 days is a nice change!

I did some research on great shampoos for oily hair, and found this product. Overall, it works great. I like how it is (mostly) plant based, and it does smell nice. My only complaint is that I was looking for a product that would keep my hair looking "not greasy" for more than one day, but day after using it, my hair still looks like "hair that was washed the day before." This may be a "me problem" instead of a "product problem." Overall, it is a decent shampoo and I would recommend it.

Feels like good quality, doesn’t leave any film on my hair, smells good, has a good lather, leaves my scalp feeling clean.

Makes your hair and scalp feel very clean and smells great

I am a black woman with very coily hair and this product cleans my scalp and the length of my hair very well. In my opinion the smell is good. It's not my favorite as I like more sweet, vanilla type scents and this is more of an organic scent if that makes sense but that's obviously not important as it's shampoo and will be rinsed out regardless. Lastly, I love the way this product suds up with water and because a little goes a long way, it lasts a very long time especially if you're someone who washes their hair weekly like me.

I’ve been using this shampoo for about two years, largely because I purchased the 1-liter refill size and wanted to use it up. Overall, it does its job well: it cleanses thoroughly, removes buildup, and leaves my scalp feeling fresh. That said, I don’t think this is the best option if you’re looking for a moisturizing shampoo. I have 4C hair, and I find that my hair feels fairly stripped after washing. It doesn’t provide much slip, so detangling during the shampoo step isn’t realistic for me. I need to follow up with conditioner before my hair starts feeling manageable again. The reason I continued using it for so long is that it consistently cleans my hair without causing irritation, and a little goes a long way. The large refill size is also a good value if you already know you like the formula. Ironically, my favorite product in this line is actually the conditioner, which I find much more impressive than the shampoo itself. If you’re looking for a clarifying or deep-cleaning shampoo, this is a solid option. If you’re someone with very dry, coily, or 4C hair who prioritizes moisture and slip, you may find it a bit too stripping for regular use. Would I finish the bottle? Absolutely. Would I repurchase it? Probably not. It’s a good shampoo, but not my favorite.

I have been using this shampoo for years, purchased from AG hair care website and it was a great shampoo BUT this time it is different, hard to mix with water and makes my hair looks oily unlike usual. I don’t know if it was stored in bad condition or it is expired as there is no expiration date on the bottle. Sadly I returned it.

Noticed the difference in just one wash! Leaves my hair feeling so clean and soft.. gentle enough to use as a daily shampoo. Works great to remove hard water deposits on hair & scalp!

It’s so disappointing that after a delay of a month and finally receiving such an expensive shampoo most of the content had leaked. It’s really very upsetting

Me gustó mucho este shampoo, los ingredientes naturales le hacen fresco y huele delicioso, además de que deja el cabello suave y no tiene sulfatos

Tengo grasa en mi cabello y me la ha controlado bastante estoy muy satisfecha con el producto