--- product_id: 4648682 title: "Profit from the Core: A Return to Growth in Turbulent Times" price: "¥6538" currency: JPY in_stock: true reviews_count: 13 url: https://www.desertcart.jp/products/4648682-profit-from-the-core-a-return-to-growth-in-turbulent store_origin: JP region: Japan --- # Profit from the Core: A Return to Growth in Turbulent Times **Price:** ¥6538 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Profit from the Core: A Return to Growth in Turbulent Times - **How much does it cost?** ¥6538 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/4648682-profit-from-the-core-a-return-to-growth-in-turbulent) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core , authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies can: Develop a strong, well-defined core and use it to establish a leadership position Follow the golden rule of strategy: discourage competitors from investing in your core Assess whether your core is operating at its full potential Uncover hidden assets in your core that provide the seeds for new growth Find a repeatable formula to apply core business strengths in adjacent markets Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without. Review: A Blueprint for Success - These are indeed "turbulent times". Prior to the worst economic meltdown since the Great Depression, many large and successful corporations seemed to embrace the philosophy of constantly expanding their operations, to foster "increased opportunities" for their employees; a very noble mission statement, indeed. As a result, many corporations took their eye off the ball. Often, the new subsidiaries weren't nearly as profitable as their core business; they often required an inordinate amount of management time to keep them afloat, which in turn, resulted in diminished returns from the core business. It was a messy situation, at best. Then came the global economic catastrophe, fueled by a housing bubble that finally burst, along with the disasters on Wall Street. Lehman Brothers & Bear Stearns were the most notable failures. Suddenly, every sector of business seemed to be on life support. In a wonderfully crafted analysis of what businesses should do to once again foster growth, Chris Zook and James Allen have provided a fairly simple game plan: Stick to the core. Stick to what you do best while eliminating the waste. The advice is really very simple; it's time to trim the fat, corporate America. Review: Quick Read - good examples - The book provides good insight on how companies need to remain focused on core businesses. Need constant evaluation to remain relevant in the business world. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #175,970 in Books ( See Top 100 in Books ) #42 in Industrial Management & Leadership #214 in Corporate Finance (Books) #215 in Strategy & Competition | | Customer Reviews | 4.4 out of 5 stars 142 Reviews | ## Images ![Profit from the Core: A Return to Growth in Turbulent Times - Image 1](https://m.media-amazon.com/images/I/61TLrBLuJ1L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Blueprint for Success *by L***D on May 26, 2010* These are indeed "turbulent times". Prior to the worst economic meltdown since the Great Depression, many large and successful corporations seemed to embrace the philosophy of constantly expanding their operations, to foster "increased opportunities" for their employees; a very noble mission statement, indeed. As a result, many corporations took their eye off the ball. Often, the new subsidiaries weren't nearly as profitable as their core business; they often required an inordinate amount of management time to keep them afloat, which in turn, resulted in diminished returns from the core business. It was a messy situation, at best. Then came the global economic catastrophe, fueled by a housing bubble that finally burst, along with the disasters on Wall Street. Lehman Brothers & Bear Stearns were the most notable failures. Suddenly, every sector of business seemed to be on life support. In a wonderfully crafted analysis of what businesses should do to once again foster growth, Chris Zook and James Allen have provided a fairly simple game plan: Stick to the core. Stick to what you do best while eliminating the waste. The advice is really very simple; it's time to trim the fat, corporate America. ### ⭐⭐⭐⭐ Quick Read - good examples *by K***R on August 14, 2013* The book provides good insight on how companies need to remain focused on core businesses. Need constant evaluation to remain relevant in the business world. ### ⭐⭐⭐⭐⭐ Excellent work *by B***E on August 16, 2025* Great tead --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/4648682-profit-from-the-core-a-return-to-growth-in-turbulent](https://www.desertcart.jp/products/4648682-profit-from-the-core-a-return-to-growth-in-turbulent) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-08-16*