Package Design Workbook: The Art and Science of Successful Packaging

Like the book it’s good book for packaging designer

I searched far and wide for a book with a good, readable overview about the world of Package Design, and this is the best I've found.At first glance, this looks like a typical art book, heavy on pictures -- light on content (which is why it took me a while to give this a serious look).But there's much more here than meets the eye. The prose is spartan (meaning not a lot there), but what is there is extremely helpful and specific to the field.Great overview all the way around. I plan to use this for a class text book next year.

This book was recommended to me by a co-worker who has been in the packaging design business for more than 20 years. I bought and loved every single page. It's approach to packaging design is very methodical and presenting the information with plenty of visuals. I like how the authors touch on the technical side of things as well; dielines, print process, creative briefs, etc... Great book for any serious designer.Rabel

This is mostly a history and documentary style reference book of abstraction & philosophy, not a 'workbook' by any means. I expected it to be more of an instructional methodology with exercises, techniques & resources for an active designer to expand skills, that type of thing. Nope. I'm giving it 3 stars because it's well made and the authors are reputable, quality book construction and that I'm sure it has value for a specific audience out there. The title and description are just a bit misleading of its content.

Like it.

This book is fantastic! I had to buy this for a package design class. It's the first book I had in college that I wanted to skip ahead and learn more before it was time to learn the material. It's a fantastic reference, once you are in the field. If you're going to buy a good package design book, this is it!

Definitely one of the most complete and detailed packaging books I've ever seen. The reading is enjoyable and have the most important points in packaging area. Great book about all you need to know from the sketch to the technical/production notes, labeling, printing process and all in the study of packaging. If you are a packaging lover this book shouldn't miss on your bookshelf.

I just received the book today. First, it is full of insights that anyone producing a product should be aware of. It is full of illustrations that help the reader connect with the information outlined in text.

Pagué alrededor de 560 pesos por él (más de lo nomral porque era un regalo que necesitaba ya) y me decepcionó mucho la calidad general. Aunque estuviera a precio normal no creo que valga mucho la pena. Explico los puntos principales.1. La portada es muy delgada, mucho más que el estándar para libros de pasta blanda, y no trae ningún tipo de recubrimiento, por lo que fácilmente podría mancharse y doblarse. Además la resolución de la impresión es muy baja, se ve granulada a simple vista.2. La calidad de impresión de todo el libro es mala, parece que la imprimí en la impresora de mi casa. En las páginas que son negras se pueden ver rayas blancas donde no se imprimió bien el color, todas las imágenes granuladas.3. En una sola hojeada que le di para ver si le daba una oportunidad por el contenido, vi un error en una tabla de materiales, donde repiten erróneamente el nombre de un material. No sé si haya más errores en el libro o fue suerte encontrar el único.4. Es una edición del 2008, publicada en 2011, y ya casi estamos a 2021.No me gusta escribir malas reseñas y le quise dar la oportunidad, pero no encontré ningún punto rescatable. El único punto que no me decepcionó es que sí trae algo de contenido en cuanto a cantidad, la verdad ni siquiera lo analicé muy bien porque los puntos anteriores no me lo permitieron.Lo irónico es que en el diseño de empaque, la selección de materiales, la calidad de impresión y el contenido son lo más importante, y todas estas cosas le faltan a este libro.

Bought this book for a coworker who was starting a job in packaging.The book was really helpful. Has a project management breakdown, list of common package processes and types.The book even has a few basic designs/layouts inside. I was really happy with the purchase and so was my coworker.

An excellent book and a perfect starting point for a broad understanding of Packaging Design and its nuances!

I bought this book based on the excellent reviews. We aren't professional packaging designers but do purchase a lot of packaging and also do the majority of our own graphic design.I though this book was OK but didn't really go into the detail I would have liked. The photography is exceptional and there are some good photographs of packaging. The book is very much written from the point of view of a brand design agency and has lots of buzz words such as 'brand truths' and 'brand equities', but never really seems to boil down to much in the way of real advice. There were occasional gems such as the pyramid showing the three main items that should be prominent on packaging, but no real discussion of colour pallets, feel of materials, practical considerations such as stacking, difference in selling to supermarkets, to luxury stores...There were also a lot of 'nonsense' diagrams which without any explanation were again just full of buzzwords.As a former printing press geek the diagram of an offset litho press had a typo omitting ink from the process, fairly important I think! There are also some oddities, on the packaging timeline for example "Wholefoods opens it's a first store", I don't really see why that is a significant event to packaging design? Maybe it is in the US?I was looking for a book that would help a small business doing their own design on a shoestring. This didn't fulfil that need. It is beautifully presented book and could give an overview of packaging and some nicely photographed examples.

Nice reference book for packaging.