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🌿 Elevate your curls with nature’s finest—because your waves deserve the VIP treatment!
Noughty Wave Hello Curl Defining Shampoo is a 97% natural, vegan, and cruelty-free formula designed specifically for wavy and curly hair. Enriched with sea kelp extract, avocado oil, and QuinOxy, it hydrates, defines, and controls frizz while providing a lightweight, medium hold. Free from sulphates, silicones, parabens, and petrochemicals, this shampoo offers a clean, nourishing cleanse that enhances curl elasticity and shine, making it the perfect everyday essential for soft, bouncy, and beautifully defined curls.












| ASIN | B00F12Z9CG |
| Active Ingredients | Avocado Oil, Irish Moss, Sea Kelp Extract |
| Age Range Description | All |
| Age range (description) | All |
| Benefits | Cleanses, moisturizes and defines curly and wavy hair while controlling frizz |
| Best Sellers Rank | 6,493 in Beauty ( See Top 100 in Beauty ) 957 in Shampoos (Beauty) |
| Brand | Noughty |
| Brand Name | Noughty |
| Customer Reviews | 4.3 out of 5 stars 3,582 Reviews |
| Hair Type | Wavy and Curly |
| Hair type | Wavy and Curly |
| Item Dimensions | 7.7 x 7.7 x 26.6 centimetres |
| Item Form | Liquid |
| Item Highlight | 97% Natural, Curly Hair Shampoo, Moisturises, Defines Natural Curls, Anti-Frizz Control, Boosts Shine |
| Item Weight | 1077 Grams |
| Item form | Liquid |
| Liquid Volume | 1 Litres |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Part Number | NOUWV7171Z |
| Material Type Free | Sulphate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Gentle cleansing for everyday use, Helps remove build‑up without stripping hair, Lightweight, easy‑rinse formula, Suitable for regular hair‑washing routines, Sulfate‑free formula |
| Package Size Name | 1L |
| Recommended Uses For Product | Nourishing, Moisturising |
| Scent | ocean |
| Scent Name | ocean |
| Special feature | Gentle cleansing for everyday use, Helps remove build‑up without stripping hair, Lightweight, easy‑rinse formula, Suitable for regular hair‑washing routines, Sulfate‑free formula Special feature Gentle cleansing for everyday use, Helps remove build‑up without stripping hair, Lightweight, easy‑rinse formula, Suitable for regular hair‑washing routines, Sulfate‑free formula See more |
| Suitable Hair Colour | Dark Brown |
| Unit Count | 1000.0 millilitre |
B**I
Great curls
I’ve been using the Noughty 97% Natural Wave Hello Curl Taming Cream and it’s actually really good. The texture is lightweight and creamy — not greasy, not heavy — and it spreads easily through the hair. The scent is mild and clean, nothing overpowering. It gives nice definition and reduces frizz, especially on wash day, and it leaves curls feeling soft instead of crunchy. For finer or 2C–3A curls it works perfectly as a base cream. If you have thicker 3A/3B curls (like me), you’ll probably want to layer a gel on top because the cream alone doesn’t give long-lasting hold. No flakes, no residue, no product build-up so far. Also love that it’s silicone-free and mostly natural. Overall: Great for softness and definition, just not the strongest hold on its own.
M**M
Turns fine waves into curls
Great value for money, easy to apply, only a small amount needed to ease frizz and give a healthier look. Doesn’t leave my hair greasy. Smell is nice and not overpowering. Highly recommend this quality product holding up against the bigger brands
S**M
It works for type 2c wavy hair by softening the waves
It helps with softening wavy hair. I have tight waves in the middle section going down my scalp which is at odds with the rest of my hair which is more straight and is less wavy, this product keeps the tight waves less wavy so more natural looking with the rest of my hair. You don't have to use much product as the consistency of the product is quite dense but makes it easy to comb through.
L**R
Lovely product
I bought this with the scrunching jelly and the curl spray and all three are now in my hair routine. Been using them for over a month and a little goes a long way. I do have quite straight hair but with kinks and this product has bought out some lovely waves for my hair (not alone as mentioned I use the other products too). It's not sticky, smells nice, and a little bit does go a long way. I loved these products didn't make your hair greasy and felt very lightweight. Over all a really easy to use product, you can achieve a lovely hair style while waiting for your hair to dry.
A**R
The only credit is being vegan
I have permed hair and maybe that's why it didn't really work for me. I hate the smell of the shampoo and conditioner which is very artificial and reminds me of the dog shampoo my mum used on our pet when I was little. Conditioner is OK ish, kind of nourishing and helps to soften hair after the shampoo. But not to the point that I am amazed or love it. I would not buy it again but I appreciate it is vegan and has many positives that I do not necessarily see or feel on my hair. That's why I am 50/50
C**N
Good
I found this was quite expensive when purchasing but you only need a very little amount for it to work so actually lasts a very long time and it is super good for reducing frizz on my wavy hair also smooths it
M**E
That it does what it says
Really like this conditioner l have curly hair makes my curls more bouncy. I really throught it won’t work l was wrong it’s the best.
G**Y
Great but not locked so arrived with the product on the bottle & box
A great shampoo that really does wonders on my permed hair. A little disappointed with how it arrived though as there was shampoo all over the bottle and on the box… to the point that it had weakened the box so much that it was poking out the corner. Top wasn’t locked.
M**U
Gran tamaño,gran champú buen olor. Y suavidad
Huele muy bien y te deja el. Pelo muy suave
F**S
Niet kunnen gebruiken
Ik heb tot op heden niets ontvangen. Het zou beschadigd zijn en terug gestuurd worden naar amazon. Amazon zegt geld terug binnen 2 weken, daar ben ik nu op aan het wachten .
M**A
Good definition without loss of volume.
This worked so well on my fine 2c hair. Great clumping and definition, not too heavy.
C**I
Perfetto per i ricci
Buonissimo! Definisce i ricci e non appesantisce i capelli se usato in piccole quantità. Ottimo rapporto qualità prezzo, è vegano e cruelty free! Cinque stelle meritate :)
C**Y
A great hair product for adding volume
I have used this product for several years. A great leave-in conditioner that gives your hair a lot of volume.
Trustpilot
2 weeks ago
2 months ago