COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting, Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes

Wella Color Charm 10 Volume Developer is a dependable staple for anyone looking for gentle, controlled color results. It’s perfect for deposit-only color, toning, and refreshing hair without unnecessary damage. The consistency is smooth and easy to mix, creating a creamy blend that applies evenly and predictably. What I appreciate most is how gentle it is on the hair. It lifts minimally, just as a 10 volume should, while still allowing the color to develop beautifully. My hair feels soft, healthy, and conditioned after rinsing—not dry or over-processed. It pairs perfectly with Wella Color Charm dyes and toners, delivering true-to-tone results and great shine. If you want precision, reliability, and hair-friendly performance, this developer gets the job done every time. A must-have for at-home color maintenance or professional touch-ups.

This developer works perfectly with hair color and lightening products. It has a creamy consistency that mixes easily and applies smoothly without dripping. Provides consistent lift and even color results while being gentle on the hair. Great quality, professional performance, and excellent value for the size.

This developer has a smooth, creamy texture that mixes easily with the color without clumps. It spreads evenly through the hair, which helps the color take more consistently from roots to ends. I also like that it doesn’t feel overly harsh during the processing time. For anyone who colors their hair at home, this is a reliable developer that’s simple to work with and delivers steady results.

This is a great brand of developer! It worked perfect to lift a wig I wanted to re-dye. Shift quick and in good condition. Provided consistent results.

I use this developer with a mixture of a 10N and 12N. It helps lift my coloring and covers my grey hair. I can go 3 weeks and sometimes a month before needing to color my blonde hair again. Worth every penny!

I’ve used this developer a few times now, and overall it works really well. The consistency is smooth and easy to mix with hair color, and it applies evenly without being too runny. It provides a nice gentle lift and really helps achieve rich, multi-dimensional results as advertised. The quality feels professional, and it blends gray coverage quite effectively. I also appreciate that it doesn’t have an overpowering smell compared to other developers I’ve tried. My hair felt soft after rinsing, not overly dry or damaged. The only reason I gave 4 instead of 5 stars is that the bottle size could be a bit bigger for the price, especially if you color your hair regularly. That said, it’s still a solid value for the quality, and I would definitely repurchase.

Gives a look years younger with a great hair color I used with wella champagne blond. Hair feels healthier, shinier, and alive again. The dullness? Gone. The gray? Blended like it never existed. The champagne tone? A soft, glowing “new year, new me” moment. Just follow the directions (seriously — don’t freestyle the ratios), don’t overuse it, and enjoy the fact that your hair stays on your head where it belongs. No dryness. No breakage. No drama. Grab COLORCHARM Cream Hair Color Developer today and turn dull, gray, or tired hair into a fresh, youthful glow that makes every day feel like a celebration. Your future selfies will thank you!

I've used this several times for demi-permanent color application. It's great quality. It's not so heavy that it's difficult to blend but it's heavy enough that the color doesn't run. It won't lift, but it's not designed to. Perfect for demi colors over light colored hair.