--- product_id: 441391702 title: "Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)" brand: "arctic fox" price: "¥5661" currency: JPY in_stock: true reviews_count: 13 category: "Arctic Fox" url: https://www.desertcart.jp/products/441391702-vegan-and-cruelty-free-semi-permanent-hair-color-dye-4 store_origin: JP region: Japan --- # Long-lasting semi-permanent color 100% vegan & cruelty-free 4 fl oz vibrant gel Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) **Brand:** arctic fox **Price:** ¥5661 **Availability:** ✅ In Stock ## Summary > 💜 Dare to be bold with cruelty-free color that cares! ## Quick Answers - **What is this?** Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) by arctic fox - **How much does it cost?** ¥5661 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/441391702-vegan-and-cruelty-free-semi-permanent-hair-color-dye-4) ## Best For - arctic fox enthusiasts ## Why This Product - Trusted arctic fox brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Mix & Match Magic:** Blend with other Arctic Fox shades for custom, head-turning hues. - • **Pure Vegan Formula:** No ammonia, peroxide, or harmful chemicals—safe for you and the planet. - • **FOMO-Worthy Freshness:** Sweet scent and smear-resistant formula keep your look flawless longer. - • **Vibrant Purple AF Gel:** Deep, true purple that pops on all hair shades from platinum to light brown. - • **Extra Conditioning Power:** Colors while restoring hair vibrancy and softness with every use. ## Overview Arctic Fox Purple AF is a 4 fl oz semi-permanent hair dye delivering a deep, vibrant purple shade suitable for all hair colors. Made in the USA with 100% vegan, cruelty-free ingredients, it contains no ammonia, peroxide, or harsh chemicals, ensuring gentle, conditioning color that lasts. Perfect for frequent use, it also offers mixability with other shades for personalized styles. ## Description ARCTIC FOX Vegan and Cruelty Free Semi Permanent Hair Color Dye in PURPLE AF delivers bold, salon quality results with a rich, vibrant purple hair dye formula designed to stand out. This deep, true shade works beautifully as a semi permanent purple hair dye on pre lightened platinum and blonde hair, while adding dimensional tints to light brown bases and subtle tones to darker shades. The highly pigmented cream can create anything from a dark purple hair dye effect to a brighter, neon purple hair dye finish depending on your starting level and processing time. Unlike a permanent purple hair dye, this semi permanent hair color purple formula gradually fades, making it ideal for those who love to switch up their look without long term commitment. Free from ammonia, peroxide, ethyl alcohol, and PPD, it is gentle on all hair types and suitable for frequent use. The conditioning base helps leave hair feeling soft, smooth, and nourished while enhancing shine. The easy to apply cream texture ensures even coverage for all over color, touch ups, or custom mixes. Blend with other shades to create a personalized unicorn inspired look. Made in the USA. Size 4 fl oz. Suitable for women, men, and teens seeking vivid purple hair dye results. Review: it works on dark hair and doesn’t damage hair - I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours. Review: I love the color~! - Also works with my black hair ## Features - We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively! - #AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo. - Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. - Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. - Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B09HW2GN1C | | Best Sellers Rank | #921 in Beauty ( See Top 100 in Beauty ) #13 in Semi-Permanent Hair Color | | Brand | ARCTIC FOX | | Brand Name | ARCTIC FOX | | Color | PURPLE AF | | Colour | PURPLE AF | | Container Type | Bottle | | Customer Reviews | 4.3 out of 5 stars 78,203 Reviews | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Semi-Permanent | | Hair Type | Dry | | Hair type | Dry | | Item Form | Gel | | Item form | Gel | | Manufacturer | BOINCA, INC | | Manufacturer Part Number | 424 | | Material Features | Cruelty Free | | Material Type Free | Ammonia Free | | Model Number | 424 | | Number of Items | 1 | | Package Size Name | 4 fl oz | | Package information | Bottle | | Product Benefits | Vivid and vibrant hair color | | Product benefits | Vivid and vibrant hair color | | Recommended Uses For Product | Hair coloring, Touch-ups | | Set Name | Arctic Fox Purple AF | | Suitable Hair Color | All Hair Colors | | UPC | 810021110707 | | Unit Count | 118 Milliliters | ## Product Details - **Brand:** ARCTIC FOX - **Colour:** PURPLE AF - **Item form:** Gel - **Package information:** Bottle - **Product benefits:** Vivid and vibrant hair color ## Images ![Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) - Image 1](https://m.media-amazon.com/images/I/71aQhB7OUUL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What makes Arctic Fox Purple AF different from other purple hair dyes?** A: Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. **Q: How light does my hair need to be for Purple AF to achieve maximum intensity?** A: For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. **Q: Will Purple AF work as a toner for yellow-toned blonde hair?** A: Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. **Q: How does Purple AF fade compared to permanent purple dyes?** A: Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. **Q: Is Purple AF safe for frequent reapplication on bleached hair?** A: Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. ## Customer Reviews ### ⭐⭐⭐⭐⭐ it works on dark hair and doesn’t damage hair *by M***I on 5 November 2025* I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours. ### ⭐⭐⭐⭐⭐ I love the color~! *by C***N on 30 October 2025* Also works with my black hair ### ⭐⭐⭐⭐⭐ Love it! *by A***N on 24 June 2025* Love the convenience of applying and results. ## Frequently Bought Together - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) - Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips - ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/441391702-vegan-and-cruelty-free-semi-permanent-hair-color-dye-4](https://www.desertcart.jp/products/441391702-vegan-and-cruelty-free-semi-permanent-hair-color-dye-4) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-17*