--- product_id: 44121946 title: "Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz" brand: "rimmel" price: "¥3973" currency: JPY in_stock: true category: "Rimmel" url: https://www.desertcart.jp/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage store_origin: JP region: Japan --- # 12-hour wear time High pigment intensity Waterproof & kiss-proof Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz **Brand:** rimmel **Price:** ¥3973 **Availability:** ✅ In Stock ## Summary > 🔥 Ignite your look with unstoppable matte power! ## Quick Answers - **What is this?** Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz by rimmel - **How much does it cost?** ¥3973 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Stay flawless with 12 hours of bold, matte color that won’t quit. - • **Lightweight Comfort:** Matte finish without dryness—wear it all day without feeling it. - • **Vegan & Paraben-Free:** Clean beauty that’s kind to your skin and the planet. - • **Kiss-Proof & Touch-Proof:** No smudges, no transfers—your look stays perfect through every moment. - • **One-Stroke Full Coverage:** Get rich, vibrant color instantly with a single, smooth swipe. ## Overview Rimmel London Stay Matte Liquid Lip Color in Fire Starter delivers a high-pigment, waterproof matte finish that lasts up to 12 hours. This lightweight, vegan formula offers full coverage in one stroke, is kiss-proof and touch-proof, and is enriched with antioxidants for all-day comfort and vibrant color that suits every skin tone. ## Description Want the London look? Rimmel London introduces Rimmel Stay Matte Liquid Lip Color. The liquid lipstick's high-intensity color delivers a bold makeup look that lasts up to 12 hours. Rimmel Stay Matte Liquid Lip Color delivers full coverage in one stroke that's both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere! ## Features - Bold liquid lipstick that gives an intense and long-lasting matte finish - Touch-proof, kiss-proof vegan formula holds for up to 12 hours - High-intensity lip colors create bold looks for all occasions - Achieve full coverage in one stroke - Lightweight, waterproof matte lipstick for all-day comfort ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B071P44N2J | | ASIN | B071P44N2J | | Additional Features | Long Lasting | | Age Range Description | Adult | | Best Sellers Rank | #14,625 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #77 in Lip Gloss | | Brand Name | Rimmel | | Color | Fire Starter | | Container Type | Tube | | Country as Labeled | Great Britain | | Coverage | Lightweight | | Customer Reviews | 4.1 4.1 out of 5 stars (15,177) | | Finish Types | Matte | | Global Trade Identification Number | 03614224112592 | | Item Dimensions | 0.75 x 4.52 x 0.75 inches | | Item Form | Liquid | | Item Weight | 22.68 g | | Item model number | RL12592 | | Lip Color Intensity | High Pigment | | Lip Color Shade Depth | Deep | | Lip Color Type | Liquid Lipstick | | Lip Color Undertone | Warm | | Manufacturer | Coty Beauty | | Manufacturer | Coty Beauty | | Manufacturer Part Number | RL12592 | | Material Type Free | Paraben Free | | Model Number | RL12592 | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Waterproof | | Product Dimensions | 0.75 x 4.52 x 0.75 inches; 0.8 ounces | | Skin Tone | All | | Skin Type | All | | Special Ingredients | Antioxidants | | Specialty | Water-proof | | Sun Protection | 15 sun_protection_factor | | Target Audience | Unisex-Adults | ## Product Details - **Brand:** Rimmel - **Color:** Fire Starter - **Finish Type:** Matte - **Item Form:** Liquid - **Product Benefits:** Waterproof ## Images ![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 1](https://m.media-amazon.com/images/I/21aH6bgRdIL.jpg) ![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 2](https://m.media-amazon.com/images/I/21h8hq39nEL.jpg) ![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 3](https://m.media-amazon.com/images/I/41s8hB03ATL.jpg) ![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 4](https://m.media-amazon.com/images/I/41yHWifKRbL.jpg) ![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Image 5](https://m.media-amazon.com/images/I/51X8EfB6PxL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does it actually not smear or rub off easily?** A: I wore it to a Christmas party and even after dinner and drinks it was still holding strong. Very impressed with it's staying power. **Q: Is this cruelty-free?** A: Hi there! Thank you for your question. At Rimmel we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. Our parent company Coty has partnered with Cruelty Free International (CFI) and has achieved Leaping Bunny approval for one brand already. Coty is continuing to work with CFI to explore approval for other brands. If you have any further questions, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help. **Q: Does this spread on easily? I'm looking for a matte liquid blush for my upper cheek area where I lack pigment.** A: I use the black color for my lips and it spreads easily. Make sure you blend it before it dries though. **Q: I bought the black lipstick but it smudges and starts to come off when I where my mask. Is there something I can do to stop it?** A: Hi there! Thank you for your question. We are sorry to hear your lipstick is smudging under your mask. Preparation is the key to long lasting lip color. Firstly, make sure your lips are moist and smooth. Use a soft toothbrush or washcloth to gently brush away flakes and dryness. Then apply a base coat under your lipstick. This creates a base for your color to stick, plus it helps stop it from settling into fine lines. Use a light layer of face powder or use a lip liner as a base coat. We hope these tips help! If you have further questions, please give us a call at 1-800-715-4023 or send us an email through our website. Have a great day! ## Frequently Bought Together - Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz - Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Exhilarator, Ruby Red, 1 Count, Packaging May Vary --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage](https://www.desertcart.jp/products/44121946-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-30*