Root Concealer Touch Up Powder | All-Natural Crushed Minerals | Gray Hair Cover for Black, Brown, Auburn and Blonde .30 oz (Light Auburn, Without Brush)

I like this product a lot. Bonus points because it is one of the few brands that actually comes in red/auburn. I ordered the recommended brushes to go with it. The product is a little difficult to dispense into the lid to use, but I understand why. It definitely will stain any porous countertop or fabric it gets on so wipe up any excess immediately. There's a generous amount of product here so it will last a long time. Also works for eyebrows.

The darkest brown was not very dark. It took away the shine in my hair and made it look dull. 2/17/26 Update: Because of my dissatisfaction the seller contacted me. They really listen to their customers comments and obviously strive for customer satisfaction. I'm impressed!

5 Stars for the Color Match, 3 Stars for the Formula I really like this root touch-up powder because it has one of the darkest brown shades available, and it matches my hair color almost perfectly. I've had a very difficult time finding another brand that offers such a deep, cool-toned darkest brown color. My only complaint is that the powder is too loose and dusty. Every time I use it, fine powder falls onto my bathroom sink and countertop. On my white quartz countertop, the dark pigment can be difficult to clean if it isn't wiped up immediately. I wish the formula were more compact and firmly pressed to reduce the fallout. I have considered switching to Madison Reed's Root Touch Up because its pressed powder formula appears much cleaner and less messy. Unfortunately, their Dark Brown shade is too warm and looks reddish compared to my hair, and they don't offer a true darkest brown shade that matches my color. If the manufacturer could keep the same excellent darkest brown color but make the powder more compact like Madison Reed's formula, this would easily be my favorite root touch-up product. The color is excellent—I just hope the formula can be improved.

Some reviews commented on the red not being red, I disagree. The red is definitely red! Great color match for me. I just have to learn how to brush it onto my roots without getting it all over my scalp. On the scalp is not a good look but hopefully in time, I'll get better at applying it.

Messy container, ends up with lots of black mini-spots all over face. Hard to imagine what a face looks like if you were using this to cover graying roots or thinning patches of scalp hair. Maybe if you used this first, then a Neutrogena makeup remover cloth before trying to put on more makeup. Hard to say since I did not use it on my scalp.. seemed to stay intact for 24 hours without coming off on a white pillowcase, but again used only on brows. This may take some experimenting to get right. Since it comes in black, where Joan River’s “Great Hair Day” darkest color is a brown and the price is a relative bargain, this is definitely worth trying.