--- product_id: 421178411 title: "PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect" brand: "provoke" price: "¥2794" currency: JPY in_stock: true reviews_count: 13 category: "Provoke" url: https://www.desertcart.jp/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely store_origin: JP region: Japan --- # Fast-acting 5+ min toning Deep hydration & nourishment Icy platinum brightening PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect **Brand:** provoke **Price:** ¥2794 **Availability:** ✅ In Stock ## Summary > ❄️ Unlock your hair’s ultimate icy glow — because warm tones are so last season! ## Quick Answers - **What is this?** PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect by provoke - **How much does it cost?** ¥2794 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Customizable intensity:** Leave on 5+ minutes for a bold icy effect or less for a subtle brightening boost. - • **Hydrate while you tone:** Enriched with keratin to deeply nourish and leave hair silky smooth and shiny. - • **Perfect for light tones:** Specifically formulated for blonde, white, and grey hair to amplify brightness. - • **Salon-grade results at home:** Achieve professional-level toning and conditioning without the salon price or wait. - • **Freeze out brassiness instantly:** Purple & blue pigments neutralize yellow & orange tones for a striking icy platinum finish. ## Overview PROVOKE Go Icy Intensive Toning Hair Mask is a 300ml ammonia-free lotion designed to instantly brighten blonde, white, and grey hair by neutralizing brassy yellow and orange tones with purple and blue pigments. Enriched with keratin, it deeply nourishes and hydrates hair, delivering a silky smooth, shiny finish. Customizable application time allows for tailored intensity, making it a must-have for professionals and trendsetters seeking a vibrant icy platinum look at home. ## Description Product Description Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect. This advanced formula has purple and blue pigments to act against both yellow and orange tones for an extra light colour. Leave on for 5 minutes or longer for a more intense colour result. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy and shiny. Ingredients Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Betaine, Citric Acid, Disodium EDTA, Panthenol, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Linalool, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1). Directions Leave on for 5 minutes or longer for a more intense colour result Safety Warning For external use only Review: My review is for the pink mask - Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on desertcart) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!! Review: 10/10. Would us again - Fantastic. My hair is light orange underneath it being applied. I just didn’t want to bleach again. Pick up a hair mask with moisture. It makes hair quite dry. Although that may be the bleach. For the price? Amazing. Bear in mind in photo. It is dark and it’s a flash on camera which picks out everything ## Features - Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect in just 1 use. - WHO IS THE PERFECT MATCH? Light tones of blonde, white and grey hair - HOW DOES THE ICY MAGIC WORK? The purple and blue pigments acts against both yellow and orange tones leaving you with an instant extra bright and light Icy platinum blonde. Not only will it transform your colour, but it also has an advanced keratin formula to leave your hair silky smooth and deeply nourished. - MAXIMISE RESULTS Leave on for more than 5 minutes for a more intense platinum, or less than 5 minutes for a lighter effect. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07XPVNVMN | | Active Ingredients | Orange | | Additives | Keratin | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny | | Best Sellers Rank | 3,867 in Beauty ( See Top 100 in Beauty ) 30 in Hair Deep Conditioners & Treatments | | Brand | PROVOKE | | Brand Name | PROVOKE | | Customer Reviews | 4.4 out of 5 stars 1,389 Reviews | | Hair Conditioner Type | Hair Conditioning Mask | | Hair Type | All | | Hair type | All | | Item Form | Lotion | | Item Weight | 0.3 Kilograms | | Item form | Lotion | | Liquid Volume | 300 Millilitres | | Manufacturer | Pro:voke | | Manufacturer Part Number | 40026718 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Material feature | Natural | | Model Number | 40026718 | | Number of Items | 1 | | Package Type Name | Pouch | | Product benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny Product benefits Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny See more | | Recommended Uses For Product | toning and brightening hair color | | Scent Name | Orange | | Size | 300 ml (Pack of 1) | | Special Features | Leave In | | Unit Count | 300.0 millilitre | ## Product Details - **Brand:** PROVOKE - **Hair type:** All - **Item form:** Lotion - **Material feature:** Natural ## Images ![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 1](https://m.media-amazon.com/images/I/61DvH0BJ2gL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Will this tone brunette brown hair cooler.** A: I wouldn't think so. It's to tone the yellow in blonde hair or give grey hair a more vibrant grey **Q: Is it ok on natural white hair** A: If you want silver tones then yes. I have my hair lighten every 6 months and then add this to get the silver tone, my hair is half grey and dark but it looks really nice with this added to it **Q: I have some green strands after coloring it with grey hair dye. Will this help to tone it down and get rid of green? Many thanks¹** A: Just to say, green strands can occurr when purple shampoo is used on yellow blonde hair; I realize you said you used a grey hair dye, but thought maybe you've tried toning the grey with a purple shampoo? The blue/purple pigment mixed with yellow-toned hair, can make green hair. **Q: Can you use this straight after colouring and do you have to shampoo it out** A: To be honest I would give it a day. It’s basically like conditioner so put on leave for 10-15mims and rinse off with Luke warm water. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My review is for the pink mask *by S***L on 21 September 2025* Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!! ### ⭐⭐⭐⭐⭐ 10/10. Would us again *by C***E on 6 September 2026* Fantastic. My hair is light orange underneath it being applied. I just didn’t want to bleach again. Pick up a hair mask with moisture. It makes hair quite dry. Although that may be the bleach. For the price? Amazing. Bear in mind in photo. It is dark and it’s a flash on camera which picks out everything ### ⭐⭐⭐⭐⭐ Really works well. *by S***A on 30 July 2026* Great stuff! My hair was a yellow orange after not bleaching long enough, used this on it and its lovely now. First time i put it on for 5 mins, it lightned some but not enough. Put it back on for 30 mins and its looking so much better. Made my hair lovely and soft too. I will do it again in a week. Very pleased with it. Just dont forget to do your patch test or wear gloves. Before is on the left. After is on the right. ## Frequently Bought Together - Pro:voke Go Icy Intensive Toning Hair Mask 300ml - Pro:voke Touch of Silver Silver Nourish Conditioner (200ml) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely](https://www.desertcart.jp/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-25*