PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!!

Fantastic. My hair is light orange underneath it being applied. I just didn’t want to bleach again. Pick up a hair mask with moisture. It makes hair quite dry. Although that may be the bleach. For the price? Amazing. Bear in mind in photo. It is dark and it’s a flash on camera which picks out everything

Great stuff! My hair was a yellow orange after not bleaching long enough, used this on it and its lovely now. First time i put it on for 5 mins, it lightned some but not enough. Put it back on for 30 mins and its looking so much better. Made my hair lovely and soft too. I will do it again in a week. Very pleased with it. Just dont forget to do your patch test or wear gloves. Before is on the left. After is on the right.

Unsure about this . It says on the product to lighten your hair and remove yellowing . Yes it’s removed yellowing but my hair as gone dark gray. Pictures of before and aftet

Received this today so had to try it right away . My hair is a lovely colour and it feels so soft . Will definitely be ordering more 😊

This is my go to toner, lovely ice toning, always get remarks. I actually put it on dry hair, leave for 5-10 minutes then get in shower and rinse off, shampoo.

Leaves too much of a blue pigment on the hair changing the colour. Smells good and seems to last a while but I would say avoid. Works too well

I would say it works a little bit but does make your hair really dry.

Love it. My gray ice icy white!

Amazingly effective - I've actually bought box toners that didn't give me a result I liked as much as this.

Fabulous. Will continue to use this item. Hair is really noticeably better after using

Verry good product

Fantastic stuff highly recommended