---
product_id: 42047866
title: "Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz"
brand: "aveda"
price: "¥10946"
currency: JPY
in_stock: true
reviews_count: 13
category: "Aveda"
url: https://www.desertcart.jp/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural
store_origin: JP
region: Japan
---

# 91% naturally derived versatile pliable hold 2.5 fl oz precision size Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz

**Brand:** aveda
**Price:** ¥10946
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your style naturally—thicker, stronger, and effortlessly you.

## Quick Answers

- **What is this?** Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz by aveda
- **How much does it cost?** ¥10946 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Compact Powerhouse:** Travel-friendly 2.5 fl oz size fits perfectly in your gym bag or office drawer for on-the-go touch-ups.
- • **Eco-Conscious Grooming:** 100% vegan, Leaping Bunny approved, and Certified B Corp for guilt-free style.
- • **Instantly Thicker Hair:** Boost your hair’s volume with amla-powered thickening for a fuller, more confident look.
- • **Versatile, Pliable Hold:** Craft any style effortlessly—from sleek to textured—without stiffness or residue.
- • **Natural Finish, No Compromise:** Enjoy a clean, natural look with 91% plant-based ingredients and zero synthetic nasties.

## Overview

Aveda Men Pure-Formance Thickening Paste is a 2.5 fl oz styling cream that instantly thickens hair using 91% naturally derived ingredients, including amla. It offers a versatile, pliable hold with a natural finish, suitable for all hair types. This vegan, cruelty-free paste is free from silicones, parabens, and synthetic fragrances, making it an eco-conscious choice for professional men seeking a fuller, well-groomed look.

## Description

Make your hair look instantly thicker with Aveda Men Pure-Formance Thickening Paste. This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals, including amla, which helps thicken each individual hair strand. It provides a versatile hold with a natural finish, making it a multitasking styling paste for any style. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin and Formaldehyde Donors, The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

Review: Awesome stuff (also smells great) - This is by far the best (and most expensive) thickening cream I have ever used (I have difficult hair and have tried dozens of products spending thousands over the last 30 years). Needs a finishing spray unless you are lucky enough to have awesome hair. It is closer in texture to a cream than to a traditional pomade. I otherwise use Fatboy, STMNT, or Highland (though Highland is also very pricey).
Review: Quality Product - I use it every day. Holds my hair and no strange residue or buildup

## Features

- Thickening Hair Styling Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
- Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
- 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
- How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N17SFYB |
| Best Sellers Rank | #10,784 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #129 in Hair Styling Gels |
| Brand Name | Aveda |
| Customer Reviews | 4.7 out of 5 stars 1,243 Reviews |
| Global Trade Identification Number | 00018084973523 |
| Hair Type | All |
| Item Form | Cream |
| Item Volume | 75 Milliliters |
| Item Weight | 75 Grams |
| Liquid Volume | 2.5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Silicone Free |
| Number of Items | 1 |
| Product Benefits | Instantly thickens hair and adds pliable hold to create any style. |
| Scent | Natural |
| Scent Name | Natural |
| UPC | 018084973523 |
| Unit Count | 2.5 Fluid Ounces |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 2.5 Fluid Ounces
- **Material Type Free:** Silicone Free
- **Product Benefits:** Instantly thickens hair and adds pliable hold to create any style.
- **Scent:** Natural

## Images

![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61MyFkV63AL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: How does this compare to the Aveda grooming clay for men?**
A: Works about the same as the regular grooming clay, and has the same mat finish (no shine).  However, it holds better in wet conditions.  I would recommend it even if you don't need thickening.

**Q: Good for medium long hair? Also my hair tends to part down the middle which I hate, will this help to lock my hair back if I style the pushed back?**
A: i love  this stuff
more a a texturizing paste

**Q: Does this have fragrance?  Looking doe something with no or low added fragrances.**
A: I would say no.  It may have a little fragrance when you put it in your hands to apply but I've never thought it was strong.  I know I can't smell it once applied to my hair.  Hope that helps!

**Q: does this gel leave flakes**
A: I haven't noticed any in the week I've used it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome stuff (also smells great)
*by P***. on April 19, 2026*

This is by far the best (and most expensive) thickening cream I have ever used (I have difficult hair and have tried dozens of products spending thousands over the last 30 years). Needs a finishing spray unless you are lucky enough to have awesome hair. It is closer in texture to a cream than to a traditional pomade. I otherwise use Fatboy, STMNT, or Highland (though Highland is also very pricey).

### ⭐⭐⭐⭐⭐ Quality Product
*by C***R on March 18, 2026*

I use it every day. Holds my hair and no strange residue or buildup

### ⭐⭐⭐⭐⭐ Good quality.
*by C***J on March 13, 2026*

Works! You dint need a lot either.

## Frequently Bought Together

- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
- AVEDA Men Pure-Formance Grooming Cream 125ml

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-07-11*