---
product_id: 419845971
title: "Digital Marketing Strategy: An Integrated Approach to Online Marketing"
price: "¥13970"
currency: JPY
in_stock: true
reviews_count: 12
url: https://www.desertcart.jp/products/419845971-digital-marketing-strategy-an-integrated-approach-to-online-marketing
store_origin: JP
region: Japan
---

# Digital Marketing Strategy: An Integrated Approach to Online Marketing

**Price:** ¥13970
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Digital Marketing Strategy: An Integrated Approach to Online Marketing
- **How much does it cost?** ¥13970 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/419845971-digital-marketing-strategy-an-integrated-approach-to-online-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Review: Very good book - I liked this book a lot. It was fun and easy to read.
Review: Excellent read - helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #891,890 in Books ( See Top 100 in Books ) #169 in Search Engine Optimization #265 in Retailing Industry (Books) #342 in Business Marketing |
| Customer Reviews | 4.3 out of 5 stars 151 Reviews |

## Images

![Digital Marketing Strategy: An Integrated Approach to Online Marketing - Image 1](https://m.media-amazon.com/images/I/71hnrtp5KmL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good book
*by S***A on May 17, 2025*

I liked this book a lot. It was fun and easy to read.

### ⭐⭐⭐⭐⭐ Excellent read
*by D***N on August 27, 2023*

helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute

### ⭐⭐⭐ Missing many pages
*by D***I on April 13, 2023*

I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.

## Frequently Bought Together

- Digital Marketing Strategy: An Integrated Approach to Online Marketing
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
- Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-08*