---
product_id: 41964820
title: "Finance for Normal People: How Investors and Markets Behave"
price: "¥11146"
currency: JPY
in_stock: true
url: https://www.desertcart.jp/products/41964820-finance-for-normal-people-how-investors-and-markets-behave
store_origin: JP
region: Japan
---

# Finance for Normal People: How Investors and Markets Behave

**Price:** ¥11146
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Finance for Normal People: How Investors and Markets Behave
- **How much does it cost?** ¥11146 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/41964820-finance-for-normal-people-how-investors-and-markets-behave)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want. These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market. Meir Statman, a founder of behavioral finance, draws on his extensive research and the research of many others to build a unified structure of behavioral finance. Its foundation blocks include normal behavior, behavioral portfolio theory, behavioral life-cycle theory, behavioral asset pricing theory, and behavioral market efficiency.

## Features

- Book - finance for normal people: how investors and markets behave
- Language: english
- Binding: hardcover

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #374,030 in Books ( See Top 100 in Books ) #217 in Business Finance #269 in Accounting Specialties #388 in Wealth Management (Books) |
| Customer Reviews | 4.4 out of 5 stars 76 Reviews |

## Images

![Finance for Normal People: How Investors and Markets Behave - Image 1](https://m.media-amazon.com/images/I/61f4eTiTePL.jpg)

## Available Options

This product comes in different **Media Format** options.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-11-04*