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๐ฆท Elevate your smile with the toothpaste that cares as much as you do.
Cleure Original Fluoride Free Toothpaste is a dentist-formulated, hypoallergenic oral care solution crafted for sensitive mouths. This 4 oz tube delivers gentle yet effective cleaning and whitening without fluoride, SLS, or mint, using natural ingredients like baking soda and xylitol. Ideal for adults and kids seeking a pure, irritation-free brushing experience, itโs cruelty-free, gluten-free, and free from parabens and BPAโperfect for the mindful professional who refuses to compromise on health or ethics.













| ASIN | B09T3X266D |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #5,042 in Health & Household ( See Top 100 in Health & Household ) #115 in Toothpaste |
| Brand | Cleure |
| Brand Name | Cleure |
| Capacity | 118 ml |
| Customer Reviews | 4.4 out of 5 stars 2,285 Reviews |
| Flavor | Flavor Free |
| Item Dimensions | 6.21 x 2.3 x 5.57 inches |
| Item Form | Paste |
| Item Weight | 4 ounces |
| Manufacturer | Cleure |
| Manufacturer Part Number | DEN04-FBA-stickerless |
| Material Feature | Cruelty Free, Gluten Free, Hypoallergenic |
| Material Features | Cruelty Free, Gluten Free, Hypoallergenic |
| Material Type Free | BPA Free, Fluoride Free, Gluten Free, Paraben Free, SLS Free |
| Model Number | DEN04-FBA-stickerless |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Spout |
| Product Benefits | Sensitivity Relief |
| Recommended Uses For Product | Fresh, Stain Removal, Teeth Whitening |
| Target Audience | Men, Unisex-Adults, Unisex-Kids, Women |
| UPC | 718415510563 718415510549 |
| Unit Count | 4 Ounce |
K**I
Gentle, No harsh ingredients, no taste!
This is the toothpaste you want if you want no additives or nothing. There's really no taste to it, but that's the whole idea you're getting no additives no nothing. It does have baking soda, and xylitol these are two great ingredients but overall it's very gentle. If you're having any problems with skin or anything and you feel it could be from either fluoride, mint flavoring, SLS, or coconut oil or all the other stuff they put in there give this a try! I'm on my second tube! Yes you're not going to feel as super clean as the other ones but that's because it's not stripping everything off your teeth like the other ones do it's very gentle and if there's any issues with sensitivity or anything like that this is the way to go.
A**.
Good toothpaste for sensitive mouth
This stuff is great. It doesnโt hurt my moth like the flavored toothpastes do. I was hesitant about how the unflavored would taste, but the best way I can think to describe it is it tastes how baking soda smells. It doesnโt taste like much, but it does leave my mouth feeling clean. It reminds me of something the dentist would use to clean your teeth, but without the weird texture. The texture of this is good, itโs not gritty or anything. Good effectiveness Good appearance Good ingredients
D**E
Good toothpaste
That it is a good toothpaste if you have to have no fluoride and no flavor.
A**R
No flavor toothpaste with a high price
Great product at a not very great price. Maybe you came across this product while searching for unflavored or flavorless toothpaste. Well this does the trick it has no minty flavor to interfere with your morning coffee or your autism. But why does less ingredients mean a higher cost? Iโm looking for something bare bones, no taste, and cheaper than the toothpaste they sell at most stores filled with chemicals! Why is this so hard to find?
C**K
Migraines slowly going away
If you have migraines, switch to this and watch them ease up. They dont put the junk in this stuff. Works great, my teeth feel cleaner than ever and less migraines. Also, dont use electric toothbrush. Trust me. Try old school toothbrush and this toothpaste for a few weeks.
A**S
This toothpaste is amazing!
I ordered this for my son because he said that he hated mint flavored toothpaste. He said that it tastes good, makes his mouth fresh, and it whitens his teeth. He said that he would recommend this for if you hate mint flavored toothpaste.
I**R
NEWEST REVISED INGREDIENTS ARE AWFUL!!
SECOND REVISED REVIEW: FORMULA CHANGE AGAIN!!!! It is now May 2026 and last night I opened the first tube of my most recent order of this toothpaste which I have been buying for years. At first I didn't notice the VERY slightly revised tube design but as soon as the toothpaste entered my mouth I could tell that the formula is now very different. It has a noticeable sharp bitter taste that was never there before, and it left my tongue feeling irritated and dry for several hours afterward. Drinking multiple glasses of water did not help at all. Even the next morning it did not feel back to normal. I immediately compared the ingredients on the newest tube with the ones on the tube that I had just finished. Here are the differences: 2022-2025 Ingredients: Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonate CURRENT REVISED INGREDIENTS: Purified water, glycerin, xanthan gum, sodium bicarbondate (baking soda), calcium carbonate, xylitol, sodium laurylglucosides hydroxypriopylsulfonate Cleure has replaced the dicalcium phospate with calcium carbonate. Not good. Time for another brand!! REVISED REVIEW: Please be aware that as of mid-October 2022, the Amazon page does NOT reflect the revised formulation of this toothpaste, nor its re-designed tube. The new formula version's tube has a teardrop shape design in the center. Now as to the formula changes, which are noticeable compared to the excellent original product that I first reviewed. Ingredients are typically listed with the largest-percentage (greatest amount of) ingredient first, and the least-present ingredient last. The original formula ingredients were: Purified water, Xylitol, Dicalcium phosphate, Glycerin, Baking soda (sodium bicarbonate), xanthan gum, sodium lauroyl sarcosinate. The original taste was very pleasant, with a slight sweetness from the Xylitol. HOWEVER, the REVISED formula ingredients are: Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonate The change has resulted in hardly any sweetness at all, because now there is less Xylitol. And strangely, even though there is supposedly less water, the new paste has a runnier texture which means (a) you are likely to end up putting more on your brush than you intended, and (b) it disappears a lot faster while you are brushing with it. People who loved the taste of the original formulation will notice the difference right away. I am disappointed in the change and contacted the manufacturer. They replied that they have no plans to change the new formula but that my opinion will be forwarded to the developers (which probably means my email will end up in the Trash folder but I felt I had to say something. ) A word about the cleanser ingredient change, from Sodium Lauroyl Sarcosinate to Sodium Laurylglucosides Hydroxypriopylsulfonate (SLH). I looked up SLH and there is no data for it on the EWG site. However, other sites suggest that SLH may have a lower incidence of accidental contamination than the previous ingredient did. So that seems to have been a change for the better, although slight. And lastly, someone should have proofread the wording on the back of the new tube because the first section is grammatically incorrect, LOL. I was in publishing and a mistake like that making it all the way through to the production line would have gotten someone called on the carpet bigtime, if not fired. Because the toothpaste itself is slightly less pleasant to use than it used to be, I've deducted one star from my original five-star review. It's still better than the alternatives I have tried, but not as good as it used to be before they mucked around with the formula. It wasn't broke, so why'd they "fix" it? :-/ ORIGINAL REVIEW: When my go-to no-mint toothpaste (Natural Dentist Not Yucky Grape) changed their formula recently and effectively ruined it (it is now awful, so if you are looking for a truly no-mint-at-all product, do not waste your money on that one), I went on the hunt again. As a senior, my dentist wants me to use a fluoride toothpaste to help keep demineralization (which is more common as we age) at a minimum, but all the specialists paste have mint which I can't tolerate in any form. My first two post-Grape tests were this paste, and Tasty Paste's mint-free orange version. The orange one was an epic fail because the orange flavor itself can burn your tongue for hours afterward. This paste, thankfully, does not. I can definitely taste the Sodium Bicarbonate in it but that's okay. My only concern is the lack of flouride. I will be asking my dentist if I should follow up with a flouride rinse afterward, IF (big if!!!) I can find one that is totally mint-free. But so far, this Cleure paste is in the lead as far as taste (or, more accurately, the blissful lack thereof, LOL.) ;-D
P**E
Very soothing toothpaste!
This toothpaste helped so much, my mouth had an allergic reaction from Sensadyne toothpaste. My mouth was burning and raw and this toothpaste soothed my mouth and I have no more problems!!!
Trustpilot
3 weeks ago
2 months ago