Monetizing Innovation: How Smart Companies Design the Product Around the Price

[book:Monetizing Innovation: How Smart Companies Design the Product Around the Price|30121516]A must read book especially for product marketing managers.This book revolves around the principle of designing the product around the price the customer is willing to pay. Lot of case studies to drive this point through.Majors concepts explained: 4 Majors reasons why products fail in the market:1. Feature Shock-Feature Overload2. Minivation- Charging too low for your product3. Hidden Gem- A product that has the capacity to be the next big thing but not launched4. Undead Product- Product developed which nobody needsThe Book later touches on topics such as segmentation targeting pricing packaging and bundling.The Book later talks on how to communicate the value of the product.I have a list of must read books that I keep and this book surely finds its place into that list.

This book will give really deep insights into pricing about your product. This book is all about outside in a product development approach.

Wonderful read. One takeout.Don’t sell features, sell benefits. Readers can find Good details inside. If you are looking to monetising model for your ideas. It is the book for you.

This book gives a practicle methods and examples. 100% doable and should be followed. Every startup to large corporate must read this book

Solid framework, actionable, easy read. Particularly like summary at end of each section. Highly recommend to founders who are building a net new product

Reading this book has advanced my learning as a product manager by a couple of notches. Customer obsession is a given with most companies these days. But this book nicely lays out a framework that underpins working around the value that customers will seek from whatever you are building, a product, a service or any business for that matter. It is crucial to incorporate this framework right from the initial stages, rather than leave it as a pricing exercise for the later stages and the authors provide lots of examples from the recent past to illustrate this.

The book is an absolute must read for companies trying to bring a product to the market. Every chapter makes sense. It challenges the conventional thinking of way products are designed.

Excellent book with recent examples to clarify the points.