CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE

Undoubtedly the author is a leading matter expert but the updated version of the book does not discuss latest concepts, developments or tools. It tackles new channels and media but also TechStack contingencies from the perspective of 10 years ago. In this context it does not surprise why Corporate Communication is even farer behind than B2B Marketing was used to be until recently.For a more precise and more state-of-the-art discussion of the topic R. Beger’s “Present Day Corporate Communication” as well as the “Corporate Newsroom” by Ch. Moos seem to be the much better fit and valuable reads.

Completa analisi sull'argomento con spunti molto moderni. Libro molto usato in università europee