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❄️ Unlock your ultimate icy blonde glow — because warm tones are so last season!
PROVOKE Go Icy Intensive Toning Hair Mask is a 300ml professional-grade treatment that instantly brightens blonde, white, and grey hair by neutralizing brassy yellow and orange tones with purple and blue pigments. Enriched with keratin, it deeply nourishes and hydrates hair, delivering a silky smooth, healthy finish. Customizable application time lets you control the intensity of the icy platinum effect, making it a must-have for millennials seeking vibrant, salon-quality toning at home.
| ASIN | B07XPVNVMN |
| Active Ingredients | Orange |
| Additional Features | Leave In |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #42,858 in Beauty ( See Top 100 in Beauty ) #319 in Hair Deep Conditioners & Treatments |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 out of 5 stars 1,347 Reviews |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | All |
| Hair type | All |
| Item Form | Lotion |
| Item Weight | 0.3 Kilograms |
| Item form | Lotion |
| Liquid Volume | 300 Milliliters |
| Manufacturer | Pro:voke |
| Manufacturer Part Number | 40026718 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Material features | Natural |
| Model Number | 40026718 |
| Number of Items | 1 |
| Package Type Name | Pouch |
| Product Benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny |
| Product benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny Product benefits Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny See more |
| Recommended Uses For Product | toning and brightening hair color |
| Scent Name | Orange |
| Size | 300 ml (Pack of 1) |
| Special Ingredients | Keratin |
| Unit Count | 300 Milliliters |
S**L
My review is for the pink mask
Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!!
P**G
Does what it says.
Love it. My gray ice icy white!
S**H
Good toning, good price
Amazingly effective - I've actually bought box toners that didn't give me a result I liked as much as this.
C**A
Great
Fabulous. Will continue to use this item. Hair is really noticeably better after using
I**C
Good quality
Verry good product
Trustpilot
3 weeks ago
2 months ago