---
product_id: 402269601
title: "Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde"
brand: "clairol"
price: "¥3168"
currency: JPY
in_stock: true
reviews_count: 9
category: "Clairol"
url: https://www.desertcart.jp/products/402269601-blonde-it-up-permanent-high-lift-no-bleach-platinum-blonde
store_origin: JP
region: Japan
---

# Lifts hair up to 5 levels Glossy, conditioned finish Protects natural keratin & protein Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde

**Brand:** clairol
**Price:** ¥3168
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your blonde game—no bleach, all brilliance!

## Quick Answers

- **What is this?** Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde by clairol
- **How much does it cost?** ¥3168 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/402269601-blonde-it-up-permanent-high-lift-no-bleach-platinum-blonde)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Free Shine:** Includes Shimmer Lights Violet Toning Mask to neutralize brassiness and maintain brightness.
- • **AminoLift Technology:** Gently lifts pigments inside hair while preserving strength and structure.
- • **Keratin-Guard Complex:** AminoGlycine Complex shields your hair’s natural proteins for healthier strands.
- • **Salon-Quality Softness:** Leaves hair conditioned, soft, and glossy—ready to impress from root to tip.
- • **High-Impact Lift Without Bleach:** Achieve platinum blonde up to 5 levels lighter—no harsh bleach needed.

## Overview

Clairol Blonde It Up is a permanent high-lift hair color that lightens hair up to 5 levels without bleach, using AminoLift Technology to protect hair’s natural keratin and protein. It delivers a conditioned, soft, and glossy platinum blonde finish, complemented by a violet toning mask to prevent brassiness and maintain brightness. Ideal for professionals seeking a salon-quality blonde with less damage and more shine.

## Description

Product Description Clairol Blonde It Up, Permanent High Lift No Bleach is our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. The included Shimmer Lights Violet Toning Mask tones down brassiness and helps maintain brightness on lightened hair. All of the blonde, none of the bleach! Ingredients Developer - Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/ Mineral Oil/ Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Conditioner - Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Sachet Mask - Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Parfum/Fragrance, Quaternium-80, Isopropyl Alcohol, Polyquaternium-37, Sodium Chloride, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Acid Violet 43, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Benzyl Salicylate, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Sodium Hydroxide, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid, Sodium Benzoate, Potassium Sorbate, EDTA. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET. For colour advice call the Colour Experts on Freephone 0800 028 4177 (UK) or 1800 535909 (Ireland) or visit our website www.clairol.co.uk or www.clairol.ie Safety Warning Caution: contains hair colourants. Can cause allergic reaction. Do not apply this product if: - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Keep out of reach of children. Caution: can cause skin irritation in some individuals. Read and follow instructions on enclosed leaflet. Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. This product must not be used for highlighting/ bleaching the eyelashes or eyebrows; to do so may cause blindness. Do not use under the age of 16 or if you have irritated scalp or skin or if you ever experienced reactions after hair highlighting/bleaching. Keep out of reach of children. Manufacturer Contact Information Wella, 5 St George's Rd, Wimbledon, London, SW19 4DR, United Kingdom. Wella, 64295 Darmstadt, Germany. See more

Review: Perfect lift - This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is. Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching! So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over. I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product
Review: Perfect - Brilliant for lightening hair. Did the job perfectly. Although this said its ammonia free, it's still quite drying on the ends of the hair. So still be careful of breakage. But had a good result with this, and would use it again

## Features

- AminoLift Technology lifts pigments inside the hair.
- AminoGlycine Complex helps protect hair’s natural keratin and protein, and helps keep its structure intact.
- Hair up to 5 levels lighter with no bleach
- Conditioned, soft hair results.
- Glossy finish. Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09NL9VCBH |
| ASIN  | B09NL9VCBH |
| Best Sellers Rank | 2,901 in Beauty ( See Top 100 in Beauty ) 41 in Permanent Hair Colour |
| Brand | Clairol |
| Colour | Platinum Blonde |
| Country of origin  | Germany |
| Customer Reviews | 4.3 4.3 out of 5 stars (684) |
| Customer reviews | 4.3 4.3 out of 5 stars (684) |
| Date First Available | 13 Dec. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Liquid |
| Item dimensions L x W x H | 6 x 9.4 x 16.1 centimetres |
| Language | English |
| Language  | English |
| Manufacturer | Wella |
| Manufacturer  | Wella |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 16.3 x 9.3 x 6.1 centimetres |
| Product Dimensions | 6 x 9.4 x 16.1 cm; 250 g |
| Product Dimensions  | 6 x 9.4 x 16.1 cm; 250 g |
| Speciality | Natural |

## Product Details

- **Brand:** Clairol
- **Colour:** Platinum Blonde
- **Hair type:** normal
- **Item form:** Liquid
- **Material Type Free:** Paraben Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Softening
- **Unit count:** 200.0 millilitre

## Images

![Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde - Image 1](https://m.media-amazon.com/images/I/81os6qAKzOL.jpg)

## Questions & Answers

**Q: Can i use as highlights  with my highlight cap?**
A: Yes definitely, i shudnt see why not, as long as your hair colour is in the recommended shade to use. Hope this helps. Rebecca.

**Q: Does this colour cover grey hair**
A: Yea it’s covered my grey hair, but I’m blonde too so it kinda mixes in, looks nice tho

**Q: Can I use this product before dying my hair red? I'm dark brown**
A: Yes not too harsh a chemical. Obviously dye darker areas 1st ie roots or ends

**Q: Can I use this on dark hair to lighten my hair and then use red dye over it?**
A: yes you can if you are simply using it to lighten up.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect lift
*by R***U on 20 October 2023*

This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is. Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching! So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over. I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product

### ⭐⭐⭐⭐⭐ Perfect
*by D***A on 19 November 2025*

Brilliant for lightening hair. Did the job perfectly. Although this said its ammonia free, it's still quite drying on the ends of the hair. So still be careful of breakage. But had a good result with this, and would use it again

### ⭐⭐⭐⭐⭐ Would use again.
*by P***M on 14 January 2026*

Wanted to lift dyed hair colour by about 5 shades and this was perfect .Left hair evenly lightened and in good condition.

## Frequently Bought Together

- Clairol Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde
- Knight & Wilson Colour-Freedom Blonde Anti-Orange Toner Mask, Semi Permanent Conditioning Treatment, Gentle Formula Neutralises Brassy Tones for Naturally Light, Bleached, Grey & Coloured Hair 150ml
- Jerome Russell Bblonde Maximum Colour Silver Toner - Non Permanent Hair Toner for Pre Lightened & Naturally Blonde Hair, Silver Hair Dye with No Ammonia or Peroxide, Lasts up to 8 Washes, 75ml

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-11*