Tracy MatthewsThe Desired Brand Effect: Stand Out in a Saturated Market With a Timeless Jewelry Brand

This book has so much helpful advice for anyone wishing to creating a luxury brand, it doesn’t have to be just jewellery. I used to be a jewellery designer, but I now have a dog accessory brand and I can still transfer all I’m learning through this book to my niche. It’s so easy to read and follow, it’s literally like a bible for creating a luxury brand! I can’t believe the price of this book, it is WELL worth the money I spent and more!

Tracy did so well. The book is amazing.Everything you need to launch a luxury business (or not!) in a nutshell.I am a huge fan of her podcast Flourish&Thrive and I was afraid the book might be copy & paste… it’s amazing.She is a gem.

I was a bit skeptical about this book. A few months ago I was constantly targeted by Flourish and Thrive ads, so I ended up joining their free bootcamp which, for me, wasn't too eye-opening. With this book I was prepared for more generalizations and the same idea voiced in a thousand ways to make up for content, but luckily I was wrong :)I've been developing my jewelry brand for seven years and honestly I still have almost no clue how to do it as a business. I got into it for the process of creation, not the "boring adult stuff", so at a certain point I found myself stuck, not understanding what I was doing wrong or not doing enough of. And surprisingly enough questions asked in this book prompted me to think about my brand in a new way.I'm only halfway through, but already I have regained confidence in what I'm doing and have gained clarity about some steps that I need to take.Some cons, though. It might be overwhelming for beginners who haven't had much experience with social media, websites and other aspects of the business. And personally I do find some advice debatable (like, you don't *need* to hire other people if you don't want to), but if you try to keep your mind open, this book may resonate with you :)

If you are in the jewelry biz, or anyone who had a niche market that is heavily populated, you are going to love the advice in this book. I found it super helpful, and gives some clear examples of what steps to take to grow your business. Loved it!

I’ve been a jewelry artist for 20 years and I’ve been looking for someone ahead of me in the jewelry biz world. Tracy Matthews is that person! I love that she’s a jewelry artist and a business woman and she’s using her knowledge to help the rest of us. She breaks things down into easy-to-understand segments with helpful examples. Some things are reinforcing what I already knew but causing me to actually apply those things now and providing how-to steps on how to do the things I’ve skipped or didn’t know. She’s a wealth of knowledge and marketing savvy. I love that this is specifically for jewelry artists (others would definitely benefit), this was just what I was looking for. I’m now enrolled in one of her current class offerings and I’m learning even more! Implementing all of it is the struggle but hoping to grow my biz leaps and bounds through all of her teachings.