Packaging Design: Successful Product Branding from Concept to Shelf

Was as expected. In great condition. Definitely worth the cost. Would order again from this seller.

The book does explains everything about the basics of packaging design, so that a packaging designer can have the knowledge he/she needs to make a better packaging design.

This book takes a different approach to packaging development. It has decent amount of information that covers the packaging development process from concept to shelf. However, the book does focus more on packaging appearance or graphic, marketing aspect of packaging. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details that packaging engineers or designers might be looking for.If you are interested in knowing the whole process, this is definitely a good book to start up with.

This was awesome book! I use this book as reference alot!

This book was such a vague overview of the obvious...Googling what I needed got me farther than this book did! "From Concept to Shelf" is a joke...I couldn't finish a design using this book - absolutely no detail into the product or process, just vague descriptions. I don't need the definition of PVC...I need to know how to print on it and what specs should I consider if I need to print on it. If I need a definition, I'll go to Wikipedia! SO incredibly disappointed that I spent $35 on this book and I can't return it. What a joke.

This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!

very good product

This book is very helpful. I bought it for class, it's about $15 cheaper on Amazon than at my school bookstore. The book shows great examples of package design and has been very helpful in helping me a lot in my package design class.

Good clear articulation of concepts and their applications. Must for packaging designers, academics and students.