Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Product ID: 394508659
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Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design , noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time . Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. Review: Great book. Great design - Beatifully diagrammed & designed. Gorgeus paper. Review: Must have - Great book. While I've been a designer for years, this book intrigued me and found it really helpful. Believe it's great for just starting out designers and even veteran designers like myself. Great tips and explanations
| Best Sellers Rank | #77,879 in Books ( See Top 100 in Books ) #9 in Branding & Logo Design #249 in Design & Decorative Arts |
| Customer Reviews | 4.6 out of 5 stars 333 Reviews |
J**S
Great book. Great design
Beatifully diagrammed & designed. Gorgeus paper.
P**1
Must have
Great book. While I've been a designer for years, this book intrigued me and found it really helpful. Believe it's great for just starting out designers and even veteran designers like myself. Great tips and explanations
A**E
There is much to learn from this book for any level of designer.
I am a graphic designer who loves designing symbols and simplified images. I bought this book when it first came out and thoroughly enjoyed it. Two years later, I pulled it off the shelf and read it again, and enjoyed it even more. George Bokhua is a talented and skilled logo designer who has great attention to detail. In his book, he shares a wealth of knowledge about logos and is generous with his personal design methods. I particularly liked "the bone effect in logo design"—subtle but effective if you have an eye for such things. I had never heard of it before and have since used it in my work. There is much to learn from this book for any level of designer. I highly recommend it.
S**S
No complaints, not very good, but thank you.
The book itself is new, the pages are intact and clean, but it wasn't packaged properly. They could have packaged it separately in a bag. No complaints, not very good, but thank you.
A**N
Amazing Book!
If you are looking for a comprehensive, well written, and colorful book for improving design skills - this book is for you. I have enjoyed reading it and study a lot thanks to clear and beautiful explanations provided with examples.
C**W
Recommend
Great book and good print. Arrived in Good condition
Z**T
Nice book
Bend following George on Dribbble for years, so naturally I got his book when it came out. It’s nice and inspiring. The one nitpick I have is that the centerfold prints should’ve been avoided, the gorgeous graphics get absolutely butchered in the middle of the fold. Nice inspiration for well versed pros, useful info for beginners.
A**H
Great book, easy to read and understand.
Good book overall.
J**S
Superb book by a pro!
Amazing understanding of this type of graphic design. Well recommended.
S**G
the best book you should have as a designer
love every page of this master pice
V**.
Great
Just as described, very usefull and sturdy hard covered book. Love it.
H**R
Disappointing
Both the content and format were disappointing. I found it strange to place logos at the center of a 2 page spread in a bound book.
A**A
Una bellissima guida
Il libro stesso è espressione di un grande design. Il testo offre preziose indicazioni per i neofiti e ha da offrire qualcosa di nuovo agli esperti. Argomenti ben sviluppati, nessuno escluso. Nel video mostro l'indice.Gran bel libro.
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