Preference 01 Black: Long-lasting, luminous permanent hair colour. Achieve radiant, salon-inspired results with this classic black shade, providing intense colour and lasting brilliance.

Description

🖤 Own the night with fade-proof, luminous black – because your hair deserves the spotlight.

L'Oréal Paris Preference 01 Black is a permanent hair colour kit delivering intense, natural black with optimal grey coverage. Its translucent gel formula enriched with precious flower oils ensures multi-tonal shine and fade-defying brilliance for up to 8 weeks. The kit includes colourant, developer, a UV-protecting conditioner with Vitamin E, and gloves, offering a complete, salon-quality at-home colouring experience.