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💋 Own your power with every swipe — because you’re worth the perfect red.
L'Oreal Paris Colour Riche Red Lipstick in Lovely Red offers a high-pigment, satin finish that’s smudge-proof and long-lasting. Enriched with hydrating argan oil and vitamin E, this creamy formula nourishes lips while delivering bold, defined color in a single swipe. Designed for all skin tones and daily wear, it’s a luxurious yet affordable essential for the modern professional’s beauty arsenal.











| ASIN | B09KWNWWNF |
| Age Range Description | Adult |
| Best Sellers Rank | #70,249 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #421 in Lipstick |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | Lovely Red |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | full |
| Customer Reviews | 4.4 out of 5 stars 1,926 Reviews |
| Finish Type | Satin |
| Finish Types | Satin |
| Item Dimensions | 0.82 x 0.82 x 3.13 inches |
| Item Form | Cream |
| Item Type Name | Lipstick |
| Item Weight | 1.04 ounces |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Lipstick |
| Lip Color Undertone | warm |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | K5057600 |
| Material Type Free | Paraben Free, Silicone Free, Latex Free |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Hydrating,Moisturizing |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Long Lasting |
| Target Audience | Women |
| UPC | 071249648971 |
A**S
Great color!
I have used this color lipstick for over 20 years. I understand that #189 lipstick is being discontinued. I hate to hear it. I’ve always been told that this color looks great on me. I don’t know what I’m going to do. This lipstick radiates my complexion. I’m 78 and the color makes me look young and vibrant.
Z**O
Gorgeous Color and Long-Lasting Wear!
I absolutely love the L’Oréal Paris Rich Color Lipstick! The formula is so smooth and creamy, making it a dream to apply. It doesn’t dry out my lips, which is a big win for me. The pigmentation is incredible—one swipe gives bold, vibrant color that lasts for hours, even through eating and drinking. I also appreciate how luxurious the packaging feels for such an affordable price. The color I chose (successful) is stunning and works perfectly for both everyday wear and special occasions. It’s my go-to lipstick now, and I can’t wait to try more shades. Highly recommend this to anyone looking for a high-quality lipstick without breaking the bank!
M**N
Will purchase again
Love the silkiness and color. Will buy again and recommend. Have bought $35 lipstick and I like this one just as much or not more.
B**R
Good value
Five stars for quality and value for price, feels like a luxury lipstick. Standard bullet formula, rosy raspberry fragrance which some might not like. Not transfer proof, average lasting power. Ambitious Red compliments my light-medium olive skin well. A neutral brick red. Not too orange or bright on me. Would repurchase.
D**F
LOVE THIS LIPSTICK
This is one of the few lipsticks with real, saturated and long-lasting color but without drying up your lips. Sure, it will need touch up after meals but otherwise it does stay on. The color is rich enough to stay. I do stock up on this lipstick in the brighter colors (red, corals, very deep pinks) as they look great against my fair skin. I've tried the same colors in other brands but many sort of "evaporate" an hour later. This brand stays and performs "Colour Riche" just as they promise.
V**V
It's alright
Feels smooth and has a nice finish, great price and lasts pretty well on the lips. It's a very nice bright red, the only problem is that it's got a pretty strong orange undertone unlike the picture so if orange isn't for you don't get this. Not sticky thankfully, and doesn't dry out my lips
A**S
L’Oréal positive review
The product goes on very silky. Comes in a very attractive mechanical tube. Good value for the money.
B**H
My favorite!!
When I tell you this is my favorite, I mean it. It’s super creamy, lasts a while, cheap. the pictures on amazon are extremely accurate to the actual lipstick, same with the sticker on the bottom that shows the color, it’s a perfect match. I have 3 of these that I use for color guard and they last me all competition or all football game. I wish there was more range, sometimes they all look the same, but honestly they really aren’t and all 3 look very different.
P**E
Don't buy it
Damaged and ruined
M**R
Hidrata bien los labios
Un poquito más claro el color, buena hidtatación.
R**H
My go-to colour
The colour is a bit hard to find and I ended up paying more than from a dept. store. But I’m familiar with the product and I like it.
A**A
Perfect red!
Beautiful red colour. I liked how it wasn’t drying, which is why I don’t wear lipstick. Worked great for my raggedy anne Halloween costume!
T**R
Maybe reject
The outer case was damaged. Looks like a reject item
Trustpilot
2 months ago
1 month ago