It's no secret that round towels are the hottest thing hitting beaches this summer. And we are transporting them to the next level. We've taken the round towel and turned it into a striking, multipurpose garment that functions not only as a towel, but as a poncho, too. Introducing the Sococo round poncho beach towel - this season's summer must-have. Like many inventions, the SOCOCO round towel depends on an innovation that's simple, yet ingenious. All we have done is add an aperture for the wearer's face to shine through. And voila! The round towel is now a stylish, bona fide poncho. It doubles up as instant sun protection, wind breaker and private, portable change room. We pride ourselves on facilitating good health in combination with cutting-edge fashion. Taking inspiration from runway-ruling designs for 2015-16, the company's round towels sport a mix of geometric patterns and tribal prints. The vibrant, high-drama colour palette demands attention, mixing vivid hues with soft pastels. Bright orange - dubbed the season's new black - swims alongside aqua marine, conjuring up brilliant visions of a lush, tropical paradise. Two beautiful, bespoke designs are available so far. The "Wanderlust" directly refers to Sococo's mission to empower women to experience beauty through travel, while the "Dreamer" aims to inspire big ideas and brave adventures. With a Sococo round towel in hand, a beach-goer no longer has to worry about the elements. Whether concerned about the scorching midday sun or a sudden gust of wind, they simply have to pop on the poncho and they're protected. What's more, the Sococo round towel also takes away the frustration of trying to change on the beach, holding a towel in one hand, with a crowd looking on. The beauty of the round poncho towel is that it leaves both hands free. Slipping in and out of one's bikini has never been so easy!
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