---
product_id: 3808799
title: "Liquid Foundation, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty-Free, Dermatologist Tested, 120 Ivory, 1 fl oz"
brand: "almay"
price: "¥4226"
currency: JPY
in_stock: true
reviews_count: 12
category: "Almay"
url: https://www.desertcart.jp/products/3808799-liquid-foundation-truly-lasting-color-long-wearing-natural-finish-vitamin
store_origin: JP
region: Japan
---

# 16-hour wear Hypoallergenic & Cruelty-Free Vitamin E & Lemon Extract Liquid Foundation, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty-Free, Dermatologist Tested, 120 Ivory, 1 fl oz

**Brand:** almay
**Price:** ¥4226
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, shine brighter — your skin’s new BFF! 🍋

## Quick Answers

- **What is this?** Liquid Foundation, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty-Free, Dermatologist Tested, 120 Ivory, 1 fl oz by almay
- **How much does it cost?** ¥4226 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/3808799-liquid-foundation-truly-lasting-color-long-wearing-natural-finish-vitamin)

## Best For

- almay enthusiasts

## Why This Product

- Trusted almay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence:** Stay flawless through marathon workdays and sultry weather with up to 16 hours of wear.
- • **Clean & Kind Beauty:** Dermatologist tested, hypoallergenic, fragrance-free, and cruelty-free for guilt-free glam.
- • **Effortless Radiance:** Light to medium buildable coverage blends seamlessly for a luminous, natural finish.
- • **Skin-Loving Formula:** Infused with vitamin E and lemon extract to nourish and brighten your complexion naturally.
- • **Glow That Works Overtime:** Transforms dull, tired skin into a radiant glow—even after restless nights.

## Overview

Almay Liquid Foundation offers a lightweight, long-lasting formula that delivers up to 16 hours of natural, buildable coverage. Enriched with vitamin E and lemon extract, it nourishes and brightens skin while being dermatologist tested, hypoallergenic, fragrance-free, and cruelty-free. Perfect for professionals seeking a flawless, radiant finish that endures heat, humidity, and busy days.

## Description

Finally! A long-wear foundation that feels like nothing and takes on everything: marathon workdays, sultry weather—for up to 16 hours. You get light-to-medium coverage, in a formula that our experts infused with vitamin E and lemon extract; we personally love how it skims on and blends seamlessly, producing the naturally luminous, flawless finish we've always wanted. The formula also helps to make dull skin look brighter (and like it's had its morning coffee or kombucha)—so even a night of restless sleep won't show through the glow. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades

Review: Medium coverage, long-lasting - I'm almost 50 and it works amazingly well on my skin. It's lightweight but it evens out my skin tone like medium coverage. You can apply more and it doesn't look caky. It doesn't clog pores. I paid less than $20, so I guess it's a convenient price, great quality. Oh, and it stays on even if you sweat or cry.
Review: Thick - Long lasting. Full coverage on my face. It is not to lightweight. On thick side. The moisture level is not a lot. It is blendable if I use my moisturizer first. Good quality and nice value.

## Features

- Helps nourish and protect your skin for up to 16 hours and won’t rub off even in heat and humidity
- Formulated with vitamin E and lemon extract to keep skin smooth and naturally radiant
- Light to medium buildable coverage blends seamlessly for a naturally luminous and flawless finish
- Helps to make dull skin look brighter so even a night of restless sleep won't show through the glow
- As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0039UTUK4 |
| Best Sellers Rank | #11,494 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #127 in Foundation Makeup |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,867) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 309970231019 |
| Manufacturer  | Almay |
| Product Dimensions  | 6 x 5 x 4 inches; 3.2 ounces |
| UPC  | 309970231019 |

## Product Details

- **Color:** 120 Ivory
- **Item Form:** Liquid
- **Material Type Free:** Fragrance Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** Dull skin

## Images

![Liquid Foundation, Truly Lasting Color, Long Wearing Natural Finish, Vitamin E and Lemon Extract, Hypoallergenic, Cruelty-Free, Dermatologist Tested, 120 Ivory, 1 fl oz - Image 1](https://m.media-amazon.com/images/I/51FdV23R50L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Medium coverage, long-lasting
*by A***R on June 18, 2025*

I'm almost 50 and it works amazingly well on my skin. It's lightweight but it evens out my skin tone like medium coverage. You can apply more and it doesn't look caky. It doesn't clog pores. I paid less than $20, so I guess it's a convenient price, great quality. Oh, and it stays on even if you sweat or cry.

### ⭐⭐⭐⭐⭐ Thick
*by P***. on December 2, 2025*

Long lasting. Full coverage on my face. It is not to lightweight. On thick side. The moisture level is not a lot. It is blendable if I use my moisturizer first. Good quality and nice value.

### ⭐⭐⭐⭐⭐ Feels great but too dark. : (
*by S***E on May 25, 2018*

This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the lightest color, buff, and it's still too dark... : ( Can anyone tell me if ivory is any lighter? Okay, Update: I bought Ivory and I must take this up a notch from 4 stars to 5. The feel on my skin is fantastic, considering (I am naturally super oily and in all fairness I have NOT found a makeup that can deal), it sinks into my skin nicely, it covers well for me. What makes it cover well for me? I have light (sometimes ghostly where people beg me to get some sunlight) skin. Aforementioned, I have oily skin and very few wrinkles. I don't have pockmarks although I do get acne. My acne varies between whiteheads to downright cystic acne. There's not much you can do to cover cystic acne; they're not selling miracle in a bottle. It does cover whiteheads to the point where they are at least your skin tone. I am an avid user of retin-A so scarring and the dark coloration goes away quickly. I do not believe that if you have significant darkening from acne that this will be the product for you. For THIS issue I would strongly suggest Bare Minerals; I believe that they are calling themselves "Bare Essentials" now. It's that mineral makeup. Get the summer bisque concealer (if you are fair toned) and you WILL be covered. The main reason that I don't use this mineral makeup is that I don't require that kind of coverage and it appears to exacerbate my oily skin. The makeup itself is almost impossible to wash off (at least that was the old formula I don't know what it is like now) so it's a great go to makeup if you plan to sweat. Also a little moisture blends it in better. In fact, it is suggested that you spritz your face with water and blend in for a more natural look. NOW BACK TO THIS MAKEUP.... : ) This is a fantastic makeup if you have acne but acne that doesn't leave much scarring or dark spots. I would consider this a medium coverage makeup. Lastly, I would not recommend for dry skin especially if you are concerned about makeup that makes fine lines more noticable.

## Frequently Bought Together

- Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Finish Foundation with Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, -Fragrance Free, Dermatologist Tested, 120 Ivory, 1 oz
- Almay Setting Powder, Face Makeup, Matte Loose Powder, Hypoallergenic, Cruelty Free, 200 Light Medium, 1 Oz
- Almay Skin Perfecting Comfort Concealer, Face Makeup, Full Coverage, Natural Looking Finish, Cruelty-Free, Hypoallergenic, Dermatologist Tested, 120 Light, 1 Count

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-14*